--- title: "Lucid Media vs Waikato Marketing: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lucid Media or Waikato Marketing? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lucid-media-vs-waikato-marketing" publisher: "Brandwave" --- # Lucid Media vs Waikato Marketing: Which is more popular by branded search in New Zealand? Which is more popular in search, Lucid Media or Waikato Marketing? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lucid Media and Waikato Marketing - **Competitive set**: Cambridge digital marketing agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lucid Media Share of Search**: 29.7% - **Waikato Marketing Share of Search**: 13.5% ## Which is more popular in search, Lucid Media or Waikato Marketing? - In August 2026, Lucid Media had more branded searches than Waikato Marketing among cambridge digital marketing agencies in New Zealand. Lucid Media was estimated to have 110 branded searches compared to Waikato Marketing’s 50, and held a 29.7% Share of Search versus Waikato Marketing’s 13.5%. - Lucid Media was ahead of Waikato Marketing in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Lucid Media’s estimated Share of Search among cambridge digital marketing agencies in New Zealand moved from 36% to 29.7%, and its estimated monthly branded searches moved from 90 to 110. - Across the 11 months ending August 2026, Waikato Marketing’s estimated Share of Search among cambridge digital marketing agencies in New Zealand moved from 4% to 13.5%, and its estimated monthly branded searches moved from 10 to 50. ## How did search popularity change for New Zealand cambridge digital marketing agencies in August 2026? - In August 2026, Lucid Media overtook Ultimate Web Designs to take the highest estimated Share of Search among cambridge digital marketing agencies in New Zealand, at 29.7%. - In August 2026, Waikato Marketing overtook DNP Marketing to rank 4th among cambridge digital marketing agencies in New Zealand, at 13.5%. ## Month by month | Month | Lucid Media estimated searches | Lucid Media Share of Search | Lucid Media rank | Waikato Marketing estimated searches | Waikato Marketing Share of Search | Waikato Marketing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 36% | 1 | 10 | 4% | 6 | | Nov 2025 | 70 | 36.8% | 1 | 10 | 5.3% | 6 | | Dec 2025 | 70 | 41.2% | 1 | 0 | 0% | 7 | | Jan 2026 | 90 | 28.1% | 2 | 10 | 3.1% | 6 | | Feb 2026 | 70 | 31.8% | 2 | 10 | 4.5% | 6 | | Mar 2026 | 90 | 34.6% | 1 | 10 | 3.8% | 7 | | Apr 2026 | 80 | 24.2% | 2 | 10 | 3% | 7 | | May 2026 | 90 | 18.4% | 2 | 10 | 2% | 7 | | Jun 2026 | 110 | 21.2% | 2 | 0 | 0% | 7 | | Jul 2026 | 60 | 15.4% | 2 | 10 | 2.6% | 7 | | Aug 2026 | 110 | 29.7% | 1 | 50 | 13.5% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lucid Media’s and Waikato Marketing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lucid Media**: Measured on the search terms “lucid media”, “lucid media nz” and “lucidmedia”, summed into one figure. - **Waikato Marketing**: Measured on the search term “waikato marketing”. - [Lucid Media profile](/demand/nz/brands/lucid-media) - [Waikato Marketing profile](/demand/nz/brands/waikato-marketing) - [All cambridge digital marketing agencies in New Zealand](/demand/nz/categories/nz-cambridge-digital-marketing-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lucid Media or Waikato Marketing? In August 2026, Lucid Media had more branded searches than Waikato Marketing among cambridge digital marketing agencies in New Zealand. Lucid Media was estimated to have 110 branded searches compared to Waikato Marketing’s 50, and held a 29.7% Share of Search versus Waikato Marketing’s 13.5%. ## Cite this page Brandwave. "Lucid Media vs Waikato Marketing: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lucid-media-vs-waikato-marketing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lucid-media-vs-waikato-marketing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.