--- title: "Lucid Media vs Swordfox: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lucid Media or Swordfox? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lucid-media-vs-swordfox" publisher: "Brandwave" --- # Lucid Media vs Swordfox: Which is more popular by branded search in New Zealand? Which is more popular in search, Lucid Media or Swordfox? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lucid Media and Swordfox - **Competitive set**: Queenstown digital marketing agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lucid Media Share of Search**: 36.7% - **Swordfox Share of Search**: 20% ## Which is more popular in search, Lucid Media or Swordfox? - In August 2026, Lucid Media had more branded searches than Swordfox among queenstown digital marketing agencies in New Zealand. Lucid Media was estimated to have 110 branded searches compared to Swordfox’s 60, and held a 36.7% Share of Search versus Swordfox’s 20%. - The lead changed hands 4 times in the 11 months ending August 2026: Swordfox took it in November 2025, Lucid Media took it in December 2025, Swordfox took it in July 2026, Lucid Media took it in August 2026. - Across the 11 months ending August 2026, Lucid Media’s estimated Share of Search among queenstown digital marketing agencies in New Zealand moved from 32.1% to 36.7%, and its estimated monthly branded searches moved from 90 to 110. - Across the 11 months ending August 2026, Swordfox’s estimated Share of Search among queenstown digital marketing agencies in New Zealand moved from 21.4% to 20%, and its estimated monthly branded searches held steady at 60. ## How did search popularity change for New Zealand queenstown digital marketing agencies in August 2026? - In August 2026, Lucid Media overtook Swordfox to take the highest estimated Share of Search among queenstown digital marketing agencies in New Zealand, at 36.7%. - In August 2026, Swordfox lost estimated Share of Search among queenstown digital marketing agencies in New Zealand, from 27.6% to 20%. ## Month by month | Month | Lucid Media estimated searches | Lucid Media Share of Search | Lucid Media rank | Swordfox estimated searches | Swordfox Share of Search | Swordfox rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 32.1% | 1 | 60 | 21.4% | 3 | | Nov 2025 | 70 | 29.2% | 2 | 80 | 33.3% | 1 | | Dec 2025 | 70 | 29.2% | 1 | 60 | 25% | 2 | | Jan 2026 | 90 | 29% | 1 | 60 | 19.4% | 3 | | Feb 2026 | 70 | 24.1% | 2 | 60 | 20.7% | 3 | | Mar 2026 | 90 | 29% | 1 | 80 | 25.8% | 2 | | Apr 2026 | 80 | 25.8% | 1 | 80 | 25.8% | 3 | | May 2026 | 90 | 25.7% | 2 | 60 | 17.1% | 3 | | Jun 2026 | 110 | 30.6% | 1 | 100 | 27.8% | 2 | | Jul 2026 | 60 | 20.7% | 3 | 80 | 27.6% | 2 | | Aug 2026 | 110 | 36.7% | 1 | 60 | 20% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lucid Media’s and Swordfox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lucid Media**: Measured on the search terms “lucid media”, “lucid media nz” and “lucidmedia”, summed into one figure. - **Swordfox**: Measured on the search terms “swordfox”, “swordfox queenstown” and “swordfox web design”, summed into one figure. - [Lucid Media profile](/demand/nz/brands/lucid-media) - [Swordfox profile](/demand/nz/brands/swordfox) - [All queenstown digital marketing agencies in New Zealand](/demand/nz/categories/nz-queenstown-digital-marketing-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lucid Media or Swordfox? In August 2026, Lucid Media had more branded searches than Swordfox among queenstown digital marketing agencies in New Zealand. Lucid Media was estimated to have 110 branded searches compared to Swordfox’s 60, and held a 36.7% Share of Search versus Swordfox’s 20%. ## Cite this page Brandwave. "Lucid Media vs Swordfox: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lucid-media-vs-swordfox This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lucid-media-vs-swordfox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.