--- title: "Lucid Media vs SK Digital: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lucid Media or SK Digital? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lucid-media-vs-sk-digital" publisher: "Brandwave" --- # Lucid Media vs SK Digital: Which is more popular by branded search in New Zealand? Which is more popular in search, Lucid Media or SK Digital? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lucid Media and SK Digital - **Competitive set**: Cambridge digital marketing agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lucid Media Share of Search**: 29.7% - **SK Digital Share of Search**: 18.9% ## Which is more popular in search, Lucid Media or SK Digital? - In August 2026, Lucid Media had more branded searches than SK Digital among cambridge digital marketing agencies in New Zealand. Lucid Media was estimated to have 110 branded searches compared to SK Digital’s 70, and held a 29.7% Share of Search versus SK Digital’s 18.9%. - Lucid Media was ahead of SK Digital in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Lucid Media’s estimated Share of Search among cambridge digital marketing agencies in New Zealand moved from 36% to 29.7%, and its estimated monthly branded searches moved from 90 to 110. - Across the 11 months ending August 2026, SK Digital’s estimated Share of Search among cambridge digital marketing agencies in New Zealand moved from 20% to 18.9%, and its estimated monthly branded searches moved from 50 to 70. ## How did search popularity change for New Zealand cambridge digital marketing agencies in August 2026? - In August 2026, Lucid Media overtook Ultimate Web Designs to take the highest estimated Share of Search among cambridge digital marketing agencies in New Zealand, at 29.7%. - In August 2026, SK Digital gained estimated Share of Search among cambridge digital marketing agencies in New Zealand, from 12.8% to 18.9%. ## Month by month | Month | Lucid Media estimated searches | Lucid Media Share of Search | Lucid Media rank | SK Digital estimated searches | SK Digital Share of Search | SK Digital rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 36% | 1 | 50 | 20% | 3 | | Nov 2025 | 70 | 36.8% | 1 | 40 | 21.1% | 3 | | Dec 2025 | 70 | 41.2% | 1 | 30 | 17.6% | 3 | | Jan 2026 | 90 | 28.1% | 2 | 50 | 15.6% | 3 | | Feb 2026 | 70 | 31.8% | 2 | 40 | 18.2% | 3 | | Mar 2026 | 90 | 34.6% | 1 | 40 | 15.4% | 3 | | Apr 2026 | 80 | 24.2% | 2 | 40 | 12.1% | 3 | | May 2026 | 90 | 18.4% | 2 | 50 | 10.2% | 3 | | Jun 2026 | 110 | 21.2% | 2 | 70 | 13.5% | 3 | | Jul 2026 | 60 | 15.4% | 2 | 50 | 12.8% | 3 | | Aug 2026 | 110 | 29.7% | 1 | 70 | 18.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lucid Media’s and SK Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lucid Media**: Measured on the search terms “lucid media”, “lucid media nz” and “lucidmedia”, summed into one figure. - **SK Digital**: Measured on the search terms “sk digital” and “skdigital”, summed into one figure. - [Lucid Media profile](/demand/nz/brands/lucid-media) - [SK Digital profile](/demand/nz/brands/sk-digital) - [All cambridge digital marketing agencies in New Zealand](/demand/nz/categories/nz-cambridge-digital-marketing-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lucid Media or SK Digital? In August 2026, Lucid Media had more branded searches than SK Digital among cambridge digital marketing agencies in New Zealand. Lucid Media was estimated to have 110 branded searches compared to SK Digital’s 70, and held a 29.7% Share of Search versus SK Digital’s 18.9%. ## Cite this page Brandwave. "Lucid Media vs SK Digital: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lucid-media-vs-sk-digital This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lucid-media-vs-sk-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.