---
title: "Lucas & Lucas vs Wilkinson Rodgers: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Lucas & Lucas or Wilkinson Rodgers? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/lucas-lucas-vs-wilkinson-rodgers"
publisher: "Brandwave"
---

# Lucas & Lucas vs Wilkinson Rodgers: Which is more popular by branded search in New Zealand?

Which is more popular in search, Lucas & Lucas or Wilkinson Rodgers? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lucas & Lucas and Wilkinson Rodgers
- **Competitive set**: Dunedin law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Lucas & Lucas Share of Search**: 1.4%
- **Wilkinson Rodgers Share of Search**: 9.7%

## Which is more popular in search, Lucas & Lucas or Wilkinson Rodgers?

- In August 2026, Wilkinson Rodgers had more branded searches than Lucas & Lucas among dunedin law firms in New Zealand. Wilkinson Rodgers was estimated to have 610 branded searches compared to Lucas & Lucas’ 90, and held a 9.7% Share of Search versus Lucas & Lucas’ 1.4%.
- Wilkinson Rodgers was ahead of Lucas & Lucas in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lucas & Lucas’ estimated Share of Search among dunedin law firms in New Zealand moved from 2.1% to 1.4%, and its estimated monthly branded searches moved from 110 to 90.
- Across the 11 months ending August 2026, Wilkinson Rodgers’ estimated Share of Search among dunedin law firms in New Zealand moved from 7.8% to 9.7%, and its estimated monthly branded searches moved from 410 to 610.

## How did search popularity change for New Zealand dunedin law firms in August 2026?

- In August 2026, Wilkinson Rodgers overtook Webb Farry to rank 4th among dunedin law firms in New Zealand, at 9.7%.
- In August 2026, Craig Paddon Lawyer overtook Lucas & Lucas to rank 7th among dunedin law firms in New Zealand, at 1.6%.
- Lucas & Lucas’ estimated Share of Search among dunedin law firms in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.4% in August 2026.

## Month by month

| Month | Lucas & Lucas estimated searches | Lucas & Lucas Share of Search | Lucas & Lucas rank | Wilkinson Rodgers estimated searches | Wilkinson Rodgers Share of Search | Wilkinson Rodgers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110 | 2.1% | 7 | 410 | 7.8% | 5 |
| Nov 2025 | 110 | 1.8% | 7 | 500 | 8.2% | 5 |
| Dec 2025 | 100 | 2% | 7 | 410 | 8.4% | 5 |
| Jan 2026 | 120 | 2.6% | 7 | 410 | 9% | 5 |
| Feb 2026 | 110 | 1.9% | 7 | 410 | 7% | 5 |
| Mar 2026 | 160 | 1.7% | 7 | 500 | 5.4% | 5 |
| Apr 2026 | 100 | 1.7% | 7 | 490 | 8.6% | 4 |
| May 2026 | 130 | 2.1% | 7 | 500 | 7.9% | 5 |
| Jun 2026 | 120 | 1.9% | 7 | 500 | 8.1% | 5 |
| Jul 2026 | 100 | 1.5% | 7 | 500 | 7.6% | 5 |
| Aug 2026 | 90 | 1.4% | 8 | 610 | 9.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lucas & Lucas’ and Wilkinson Rodgers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lucas & Lucas**: Measured on the search terms “lucas & lucas”, “lucas & lucas dunedin”, “lucas and lucas”, “lucas and lucas dunedin”, “lucas and lucas lawyers”, “lucas.co.nz” and “lucas&lucas”, summed into one figure.
- **Wilkinson Rodgers**: Measured on the search terms “wilkinson rodgers”, “wilkinson rodgers dunedin” and “wilkinson rodgers law”, summed into one figure.

- [Lucas & Lucas profile](/demand/nz/brands/lucas-lucas)
- [Wilkinson Rodgers profile](/demand/nz/brands/wilkinson-rodgers)
- [All dunedin law firms in New Zealand](/demand/nz/categories/nz-dunedin-law-firms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lucas & Lucas or Wilkinson Rodgers?

In August 2026, Wilkinson Rodgers had more branded searches than Lucas & Lucas among dunedin law firms in New Zealand. Wilkinson Rodgers was estimated to have 610 branded searches compared to Lucas & Lucas’ 90, and held a 9.7% Share of Search versus Lucas & Lucas’ 1.4%.

## Cite this page

Brandwave. "Lucas & Lucas vs Wilkinson Rodgers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lucas-lucas-vs-wilkinson-rodgers

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lucas-lucas-vs-wilkinson-rodgers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.