--- title: "Lucas & Lucas vs Webb Farry: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lucas & Lucas or Webb Farry? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lucas-lucas-vs-webb-farry" publisher: "Brandwave" --- # Lucas & Lucas vs Webb Farry: Which is more popular by branded search in New Zealand? Which is more popular in search, Lucas & Lucas or Webb Farry? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lucas & Lucas and Webb Farry - **Competitive set**: Dunedin law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lucas & Lucas Share of Search**: 1.4% - **Webb Farry Share of Search**: 9.4% ## Which is more popular in search, Lucas & Lucas or Webb Farry? - In August 2026, Webb Farry had more branded searches than Lucas & Lucas among dunedin law firms in New Zealand. Webb Farry was estimated to have 590 branded searches compared to Lucas & Lucas’ 90, and held a 9.4% Share of Search versus Lucas & Lucas’ 1.4%. - Webb Farry was ahead of Lucas & Lucas in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Lucas & Lucas’ estimated Share of Search among dunedin law firms in New Zealand moved from 2.1% to 1.4%, and its estimated monthly branded searches moved from 110 to 90. - Across the 11 months ending August 2026, Webb Farry’s estimated Share of Search among dunedin law firms in New Zealand moved from 11.2% to 9.4%, and its estimated monthly branded searches held steady at 590. ## How did search popularity change for New Zealand dunedin law firms in August 2026? - In August 2026, Wilkinson Rodgers overtook Webb Farry to rank 4th among dunedin law firms in New Zealand, at 9.7%. - In August 2026, Craig Paddon Lawyer overtook Lucas & Lucas to rank 7th among dunedin law firms in New Zealand, at 1.6%. - In August 2026, Webb Farry lost estimated Share of Search among dunedin law firms in New Zealand, from 10.9% to 9.4%. - Lucas & Lucas’ estimated Share of Search among dunedin law firms in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.4% in August 2026. ## Month by month | Month | Lucas & Lucas estimated searches | Lucas & Lucas Share of Search | Lucas & Lucas rank | Webb Farry estimated searches | Webb Farry Share of Search | Webb Farry rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 2.1% | 7 | 590 | 11.2% | 3 | | Nov 2025 | 110 | 1.8% | 7 | 590 | 9.6% | 4 | | Dec 2025 | 100 | 2% | 7 | 480 | 9.8% | 4 | | Jan 2026 | 120 | 2.6% | 7 | 480 | 10.5% | 4 | | Feb 2026 | 110 | 1.9% | 7 | 480 | 8.2% | 4 | | Mar 2026 | 160 | 1.7% | 7 | 720 | 7.7% | 4 | | Apr 2026 | 100 | 1.7% | 7 | 480 | 8.4% | 5 | | May 2026 | 130 | 2.1% | 7 | 720 | 11.4% | 4 | | Jun 2026 | 120 | 1.9% | 7 | 720 | 11.6% | 4 | | Jul 2026 | 100 | 1.5% | 7 | 720 | 10.9% | 4 | | Aug 2026 | 90 | 1.4% | 8 | 590 | 9.4% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lucas & Lucas’ and Webb Farry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lucas & Lucas**: Measured on the search terms “lucas & lucas”, “lucas & lucas dunedin”, “lucas and lucas”, “lucas and lucas dunedin”, “lucas and lucas lawyers”, “lucas.co.nz” and “lucas&lucas”, summed into one figure. - **Webb Farry**: Measured on the search term “webb farry”. - [Lucas & Lucas profile](/demand/nz/brands/lucas-lucas) - [Webb Farry profile](/demand/nz/brands/webb-farry) - [All dunedin law firms in New Zealand](/demand/nz/categories/nz-dunedin-law-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lucas & Lucas or Webb Farry? In August 2026, Webb Farry had more branded searches than Lucas & Lucas among dunedin law firms in New Zealand. Webb Farry was estimated to have 590 branded searches compared to Lucas & Lucas’ 90, and held a 9.4% Share of Search versus Lucas & Lucas’ 1.4%. ## Cite this page Brandwave. "Lucas & Lucas vs Webb Farry: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lucas-lucas-vs-webb-farry This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lucas-lucas-vs-webb-farry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.