--- title: "Lovisa vs Pascoes: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lovisa or Pascoes? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lovisa-vs-pascoes" publisher: "Brandwave" --- # Lovisa vs Pascoes: Which is more popular by branded search in New Zealand? Which is more popular in search, Lovisa or Pascoes? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lovisa and Pascoes - **Competitive set**: Jewellery retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lovisa Share of Search**: 13.1% - **Pascoes Share of Search**: 23.4% ## Which is more popular in search, Lovisa or Pascoes? - In August 2026, Pascoes had more branded searches than Lovisa among jewellery retailers in New Zealand. Pascoes was estimated to have 52.8K branded searches compared to Lovisa’s 29.6K, and held a 23.4% Share of Search versus Lovisa’s 13.1%. - Pascoes was ahead of Lovisa in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Lovisa’s estimated Share of Search among jewellery retailers in New Zealand moved from 14.7% to 13.1%, and its estimated monthly branded searches moved from 36K to 29.6K. - Across the 11 months ending August 2026, Pascoes’ estimated Share of Search among jewellery retailers in New Zealand moved from 25.2% to 23.4%, and its estimated monthly branded searches moved from 62K to 52.8K. ## How did search popularity change for New Zealand jewellery retailers in August 2026? - In August 2026, Pascoes gained estimated Share of Search among jewellery retailers in New Zealand, from 22.8% to 23.4%. - In August 2026, Lovisa lost estimated Share of Search among jewellery retailers in New Zealand, from 15% to 13.1%. ## Month by month | Month | Lovisa estimated searches | Lovisa Share of Search | Lovisa rank | Pascoes estimated searches | Pascoes Share of Search | Pascoes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 36K | 14.7% | 4 | 62K | 25.2% | 1 | | Nov 2025 | 46.9K | 13.7% | 4 | 78.5K | 22.9% | 3 | | Dec 2025 | 54.3K | 12.7% | 4 | 111K | 25.9% | 2 | | Jan 2026 | 36.2K | 15.2% | 4 | 53.7K | 22.5% | 2 | | Feb 2026 | 29.4K | 13.6% | 4 | 50.8K | 23.4% | 2 | | Mar 2026 | 29.8K | 15.3% | 4 | 41.9K | 21.5% | 3 | | Apr 2026 | 29.8K | 14.2% | 4 | 47.6K | 22.7% | 2 | | May 2026 | 29.6K | 12.6% | 4 | 53.2K | 22.5% | 3 | | Jun 2026 | 29.2K | 14.3% | 4 | 43.9K | 21.4% | 3 | | Jul 2026 | 29.5K | 15% | 4 | 44.7K | 22.8% | 3 | | Aug 2026 | 29.6K | 13.1% | 4 | 52.8K | 23.4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lovisa’s and Pascoes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lovisa**: Measured on the search terms “bracelets lovisa”, “lola lovisa”, “lovisa”, “lovisa bayfair”, “lovisa botany”, “lovisa centre place”, “lovisa co nz”, “lovisa earrings”, “lovisa jewellery”, “lovisa near me”, “lovisa necklaces”, “lovisa northlands”, “lovisa nz”, “lovisa online”, “lovisa pearl earrings”, “lovisa pearl necklaces”, “lovisa rings”, “lovisa sale”, “lovisa shop”, “lovisa sylvia park”, “lovisa the base” and “lovisa xmas earrings”, summed into one figure. - **Pascoes**: Measured on the search terms “james pascoes”, “pascoes”, “pascoes bayfair”, “pascoes black friday sale”, “pascoes casio”, “pascoes co nz”, “pascoes diamond rings”, “pascoes earrings”, “pascoes engagement rings”, “pascoes g shock”, “pascoes gold rings”, “pascoes gold sale”, “pascoes jewellery”, “pascoes jewellery sale”, “pascoes mens rings”, “pascoes near me”, “pascoes northlands”, “pascoes nz”, “pascoes online”, “pascoes queensgate”, “pascoes rings”, “pascoes sale”, “pascoes seiko”, “pascoes silver rings”, “pascoes the base”, “pascoes the crossing”, “pascoes the jeweller” and “pascoes the palms”, summed into one figure. - [Lovisa profile](/demand/nz/brands/lovisa) - [Pascoes profile](/demand/nz/brands/pascoes) - [All jewellery retailers in New Zealand](/demand/nz/categories/nz-jewellery-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lovisa or Pascoes? In August 2026, Pascoes had more branded searches than Lovisa among jewellery retailers in New Zealand. Pascoes was estimated to have 52.8K branded searches compared to Lovisa’s 29.6K, and held a 23.4% Share of Search versus Lovisa’s 13.1%. ## Cite this page Brandwave. "Lovisa vs Pascoes: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lovisa-vs-pascoes This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lovisa-vs-pascoes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.