--- title: "Lovisa vs Michael Hill: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lovisa or Michael Hill? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lovisa-vs-michael-hill" publisher: "Brandwave" --- # Lovisa vs Michael Hill: Which is more popular by branded search in New Zealand? Which is more popular in search, Lovisa or Michael Hill? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lovisa and Michael Hill - **Competitive set**: Jewellery retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lovisa Share of Search**: 13.1% - **Michael Hill Share of Search**: 26.4% ## Which is more popular in search, Lovisa or Michael Hill? - In August 2026, Michael Hill had more branded searches than Lovisa among jewellery retailers in New Zealand. Michael Hill was estimated to have 59.5K branded searches compared to Lovisa’s 29.6K, and held a 26.4% Share of Search versus Lovisa’s 13.1%. - Michael Hill was ahead of Lovisa in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Lovisa’s estimated Share of Search among jewellery retailers in New Zealand moved from 14.7% to 13.1%, and its estimated monthly branded searches moved from 36K to 29.6K. - Across the 11 months ending August 2026, Michael Hill’s estimated Share of Search among jewellery retailers in New Zealand moved from 24.6% to 26.4%, and its estimated monthly branded searches moved from 60.5K to 59.5K. ## How did search popularity change for New Zealand jewellery retailers in August 2026? - In August 2026, Michael Hill gained estimated Share of Search among jewellery retailers in New Zealand, from 24.2% to 26.4%. - In August 2026, Lovisa lost estimated Share of Search among jewellery retailers in New Zealand, from 15% to 13.1%. ## Month by month | Month | Lovisa estimated searches | Lovisa Share of Search | Lovisa rank | Michael Hill estimated searches | Michael Hill Share of Search | Michael Hill rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 36K | 14.7% | 4 | 60.5K | 24.6% | 2 | | Nov 2025 | 46.9K | 13.7% | 4 | 88K | 25.7% | 2 | | Dec 2025 | 54.3K | 12.7% | 4 | 98.9K | 23% | 3 | | Jan 2026 | 36.2K | 15.2% | 4 | 62.4K | 26.1% | 1 | | Feb 2026 | 29.4K | 13.6% | 4 | 62.6K | 28.9% | 1 | | Mar 2026 | 29.8K | 15.3% | 4 | 51.7K | 26.5% | 1 | | Apr 2026 | 29.8K | 14.2% | 4 | 59.3K | 28.3% | 1 | | May 2026 | 29.6K | 12.6% | 4 | 60.7K | 25.7% | 2 | | Jun 2026 | 29.2K | 14.3% | 4 | 49.7K | 24.3% | 2 | | Jul 2026 | 29.5K | 15% | 4 | 47.5K | 24.2% | 1 | | Aug 2026 | 29.6K | 13.1% | 4 | 59.5K | 26.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lovisa’s and Michael Hill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lovisa**: Measured on the search terms “bracelets lovisa”, “lola lovisa”, “lovisa”, “lovisa bayfair”, “lovisa botany”, “lovisa centre place”, “lovisa co nz”, “lovisa earrings”, “lovisa jewellery”, “lovisa near me”, “lovisa necklaces”, “lovisa northlands”, “lovisa nz”, “lovisa online”, “lovisa pearl earrings”, “lovisa pearl necklaces”, “lovisa rings”, “lovisa sale”, “lovisa shop”, “lovisa sylvia park”, “lovisa the base” and “lovisa xmas earrings”, summed into one figure. - **Michael Hill**: Measured on the search terms “michael hill”, “michael hill au”, “michael hill botany”, “michael hill charm”, “michael hill earrings”, “michael hill engagement rings”, “michael hill jewellery”, “michael hill lynnmall”, “michael hill near me”, “michael hill north west”, “michael hill northlands”, “michael hill nz”, “michael hill online”, “michael hill palms”, “michael hill queen st”, “michael hill richmond”, “michael hill rings”, “michael hill sales”, “michael hill shop”, “michael hill st lukes”, “michael hill sylvia park”, “michael hill the base”, “michael hill the palms”, “michaelhill”, “michaelhill co nz”, “michaelhill earrings”, “michaelhill jewellery”, “michaelhill nz”, “michaelhill rings” and “sir michael hill”, summed into one figure. - [Lovisa profile](/demand/nz/brands/lovisa) - [Michael Hill profile](/demand/nz/brands/michael-hill) - [All jewellery retailers in New Zealand](/demand/nz/categories/nz-jewellery-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lovisa or Michael Hill? In August 2026, Michael Hill had more branded searches than Lovisa among jewellery retailers in New Zealand. Michael Hill was estimated to have 59.5K branded searches compared to Lovisa’s 29.6K, and held a 26.4% Share of Search versus Lovisa’s 13.1%. ## Cite this page Brandwave. "Lovisa vs Michael Hill: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lovisa-vs-michael-hill This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lovisa-vs-michael-hill. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.