--- title: "Loving Tan vs St.Tropez: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Loving Tan or St.Tropez? Compare estimated monthly branded-search demand and Share of Search inside the self-tan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/loving-tan-vs-st-tropez" publisher: "Brandwave" --- # Loving Tan vs St.Tropez: Which is more popular by branded search in New Zealand? Which is more popular in search, Loving Tan or St.Tropez? Compare estimated monthly branded-search demand and Share of Search inside the self-tan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Loving Tan and St.Tropez - **Competitive set**: self-tan brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Loving Tan Share of Search**: 10.6% - **St.Tropez Share of Search**: 2.7% ## Which is more popular in search, Loving Tan or St.Tropez? - In August 2026, Loving Tan had more branded searches than St.Tropez among self-tan brands in New Zealand. Loving Tan was estimated to have 1.7K branded searches compared to St.Tropez’s 430, and held a 10.6% Share of Search versus St.Tropez’s 2.7%. - Loving Tan was ahead of St.Tropez in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Loving Tan’s estimated Share of Search among self-tan brands in New Zealand moved from 8.4% to 10.6%, and its estimated monthly branded searches moved from 1.6K to 1.7K. - Across the 11 months ending August 2026, St.Tropez’s estimated Share of Search among self-tan brands in New Zealand moved from 4.2% to 2.7%, and its estimated monthly branded searches moved from 800 to 430. ## How did search popularity change for New Zealand self-tan brands in August 2026? - In August 2026, Eco Tan overtook Loving Tan to rank 2nd among self-tan brands in New Zealand, at 12%. - In August 2026, Bali Body overtook Loving Tan to rank 3rd among self-tan brands in New Zealand, at 11.9%. - Loving Tan’s estimated Share of Search among self-tan brands in New Zealand has lost ground for 3 months in a row, from 12.3% to 10.6% in August 2026. - Estimated monthly branded searches for St.Tropez in New Zealand fell 46.3% over 11 measured months, from 800 to 430 in August 2026. ## Month by month | Month | Loving Tan estimated searches | Loving Tan Share of Search | Loving Tan rank | St.Tropez estimated searches | St.Tropez Share of Search | St.Tropez rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 8.4% | 4 | 800 | 4.2% | 5 | | Nov 2025 | 1.8K | 8.1% | 4 | 720 | 3.2% | 5 | | Dec 2025 | 1.5K | 7.8% | 4 | 740 | 3.8% | 5 | | Jan 2026 | 1.3K | 8.8% | 4 | 570 | 3.9% | 5 | | Feb 2026 | 2K | 16.7% | 2 | 420 | 3.5% | 5 | | Mar 2026 | 1.5K | 13.4% | 2 | 400 | 3.6% | 5 | | Apr 2026 | 2K | 16.9% | 2 | 390 | 3.3% | 5 | | May 2026 | 1.7K | 12.3% | 2 | 410 | 3% | 6 | | Jun 2026 | 1.8K | 11.8% | 2 | 410 | 2.7% | 6 | | Jul 2026 | 1.7K | 11% | 2 | 430 | 2.8% | 5 | | Aug 2026 | 1.7K | 10.6% | 4 | 430 | 2.7% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Loving Tan’s and St.Tropez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Loving Tan**: Measured on the search terms “Loving Tan”, “loving tan 2 hour express”, “loving tan 2 hour express dark”, “loving tan 2 hour express mousse”, “loving tan 2 hr express mousse”, “loving tan 2hr express”, “loving tan at sephora”, “loving tan dark”, “loving tan deluxe”, “loving tan express”, “loving tan express tan”, “loving tan gradual”, “loving tan gradual tan”, “loving tan mousse”, “loving tan nz”, “loving tan platinum”, “loving tan sephora”, “loving tan two hour express” and “loving tan ultra dark”, summed into one figure. - **St.Tropez**: Measured on the search terms “saint tropez tan”, “st tropez bronze mousse”, “st tropez bronzing mousse”, “st tropez express”, “st tropez express mousse”, “st tropez fake tan”, “st tropez gradual tan”, “st tropez mousse”, “st tropez nz”, “st tropez purity”, “st tropez self tan”, “st tropez self tan mousse”, “st tropez tan”, “st tropez tan mousse”, “st tropez tan remover”, “st tropez tanning”, “st tropez tanning mousse” and “st. tropez tan”, summed into one figure. - [Loving Tan profile](/demand/nz/brands/loving-tan) - [St.Tropez profile](/demand/nz/brands/st-tropez) - [All self-tan brands in New Zealand](/demand/nz/categories/nz-self-tan-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Loving Tan or St.Tropez? In August 2026, Loving Tan had more branded searches than St.Tropez among self-tan brands in New Zealand. Loving Tan was estimated to have 1.7K branded searches compared to St.Tropez’s 430, and held a 10.6% Share of Search versus St.Tropez’s 2.7%. ## Cite this page Brandwave. "Loving Tan vs St.Tropez: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/loving-tan-vs-st-tropez This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/loving-tan-vs-st-tropez. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.