--- title: "Love to Dream vs The Sleep Store: Which is searched more in New Zealand?" description: "Is Love to Dream or The Sleep Store more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleep suit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/love-to-dream-vs-the-sleep-store" publisher: "Brandwave" --- # Love to Dream vs The Sleep Store: Which is searched more in New Zealand? Is Love to Dream or The Sleep Store more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleep suit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Love to Dream and The Sleep Store - **Competitive set**: Sleep suit brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Love to Dream Share of Search**: 4% - **The Sleep Store Share of Search**: 65.3% ## Is Love to Dream or The Sleep Store more popular in search? - In September 2026, The Sleep Store had more branded searches than Love to Dream among sleep suit brands in New Zealand. The Sleep Store had about 17,500 branded searches, while Love to Dream had 1,080. The Sleep Store made up 65.3% of all sleep suit brand searches we track, and Love to Dream accounted for 4%. - The Sleep Store was ahead of Love to Dream in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Love to Dream’s share of searches among sleep suit brands in New Zealand moved from 3.5% to 4%, and its estimated monthly branded searches held steady at 1.1K. - Across the 12 months ending September 2026, The Sleep Store’s share of searches among sleep suit brands in New Zealand moved from 74% to 65.3%, and its estimated monthly branded searches moved from 22.9K to 17.5K. ## Top sleep suit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Love to Dream and The Sleep Store were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Love to Dream was listed before The Sleep Store in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Woolbabe | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Love to Dream | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | ergoPouch | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | The Sleep Store | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Ergobaby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tommee Tippee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sleep suit brands - Asked ChatGPT "Which sleep suit brand should I buy in New Zealand?": 1. Woolbabe, 2. ergoPouch, 3. Love to Dream, 4. The Sleep Store - Asked ChatGPT "What are the best sleep suit brands in New Zealand?": 1. Woolbabe, 2. ergoPouch, 3. Love to Dream, 4. The Sleep Store - Asked ChatGPT "What's the best sleep suit brand in New Zealand for a sleeping baby?": 1. Woolbabe, 2. ergoPouch, 3. Love to Dream, 4. The Sleep Store - Searched Google, AI Overview "baby sleeping bag": 1. ergoPouch - Searched Google, AI Overview "newborn sleep suit": 1. Love to Dream, 2. The Sleep Store Not named in any answer: Ergobaby and Tommee Tippee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sleep suit brands in September 2026? - In September 2026, The Sleep Store lost share of searches among sleep suit brands in New Zealand, from 67.9% to 65.3%. ## Month by month | Month | Love to Dream estimated searches | Love to Dream Share of Search | Love to Dream rank | The Sleep Store estimated searches | The Sleep Store Share of Search | The Sleep Store rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 3.5% | 6 | 22.9K | 74% | 1 | | Nov 2025 | 1.4K | 4% | 5 | 26.2K | 76.1% | 1 | | Dec 2025 | 960 | 4.2% | 6 | 16.5K | 72.8% | 1 | | Jan 2026 | 1.1K | 4.4% | 6 | 16.5K | 66.9% | 1 | | Feb 2026 | 960 | 3.4% | 6 | 20.2K | 72.5% | 1 | | Mar 2026 | 1.1K | 3.7% | 6 | 18.7K | 63.6% | 1 | | Apr 2026 | 1.1K | 3.8% | 6 | 18.7K | 65.6% | 1 | | May 2026 | 1.1K | 3.5% | 6 | 18.7K | 62.3% | 1 | | Jun 2026 | 1.1K | 4.1% | 6 | 17.5K | 66.9% | 1 | | Jul 2026 | 1.1K | 4% | 6 | 17.5K | 66.5% | 1 | | Aug 2026 | 1.1K | 3.8% | 6 | 18.7K | 67.9% | 1 | | Sep 2026 | 1.1K | 4% | 6 | 17.5K | 65.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Love to Dream’s and The Sleep Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Love to Dream**: Measured on the search terms “love to dream”, “love to dream tog”, “love to dream transition” and “lovetodream”, summed into one figure. - **The Sleep Store**: Measured on the search terms “sleep store” and “the sleep store”, summed into one figure. - [Love to Dream profile](/demand/nz/brands/love-to-dream) - [The Sleep Store profile](/demand/nz/brands/the-sleep-store) - [All sleep suit brands in New Zealand](/demand/nz/categories/nz-sleep-suit-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Love to Dream or The Sleep Store more popular in search? In September 2026, The Sleep Store had more branded searches than Love to Dream among sleep suit brands in New Zealand. The Sleep Store had about 17,500 branded searches, while Love to Dream had 1,080. The Sleep Store made up 65.3% of all sleep suit brand searches we track, and Love to Dream accounted for 4%. ## Cite this page Brandwave. "Love to Dream vs The Sleep Store: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/love-to-dream-vs-the-sleep-store This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/love-to-dream-vs-the-sleep-store. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.