--- title: "Love Luna vs Thinx: Which is searched more in New Zealand?" description: "Is Love Luna or Thinx more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period underwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/love-luna-vs-thinx" publisher: "Brandwave" --- # Love Luna vs Thinx: Which is searched more in New Zealand? Is Love Luna or Thinx more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period underwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Love Luna and Thinx - **Competitive set**: Period underwear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Love Luna Share of Search**: 5.2% - **Thinx Share of Search**: 1.2% ## Is Love Luna or Thinx more popular in search? - In September 2026, Love Luna had more branded searches than Thinx among period underwear brands in New Zealand. Love Luna had about 170 branded searches, while Thinx had 40. Love Luna made up 5.2% of all period underwear brand searches we track, and Thinx accounted for 1.2%. - The lead changed hands 2 times in the 12 months ending September 2026: Thinx took it in June 2026, Love Luna took it in August 2026. - Across the 12 months ending September 2026, Love Luna’s share of searches among period underwear brands in New Zealand moved from 4.7% to 5.2%, and its estimated monthly branded searches held steady at 170. - Across the 12 months ending September 2026, Thinx’s share of searches among period underwear brands in New Zealand moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 50 to 40. ## Top period underwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Love Luna was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Thinx did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Modibodi | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Confitex | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bonds | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Love Luna | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | AWWA | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Knix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about period underwear brands - Asked ChatGPT "Which period underwear brand should I buy in New Zealand?": 1. Modibodi, 2. AWWA, 3. Bonds, 4. Confitex - Asked ChatGPT "What are the best period underwear brands in New Zealand?": 1. Modibodi, 2. Confitex, 3. AWWA, 4. Bonds, 5. Love Luna - Asked ChatGPT "What's the best period underwear brand in New Zealand for heavy flow?": 1. Modibodi, 2. Confitex, 3. Bonds, 4. AWWA - Searched Google, AI Overview "period underwear nz": 1. Modibodi, 2. Love Luna, 3. Confitex, 4. Bonds - Searched Google, AI Overview "washable period underwear": 1. Love Luna, 2. Modibodi, 3. Bonds Not named in any answer: Knix and Thinx. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand period underwear brands in September 2026? - In September 2026, Love Luna gained share of searches among period underwear brands in New Zealand, from 3.8% to 5.2%. - In September 2026, Thinx lost share of searches among period underwear brands in New Zealand, from 3.5% to 1.2%. ## Month by month | Month | Love Luna estimated searches | Love Luna Share of Search | Love Luna rank | Thinx estimated searches | Thinx Share of Search | Thinx rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 4.7% | 3 | 50 | 1.4% | 7 | | Nov 2025 | 210 | 4.2% | 3 | 90 | 1.8% | 6 | | Dec 2025 | 170 | 4.8% | 3 | 50 | 1.4% | 7 | | Jan 2026 | 260 | 5.5% | 3 | 60 | 1.3% | 6 | | Feb 2026 | 210 | 4.8% | 3 | 70 | 1.6% | 6 | | Mar 2026 | 140 | 2.6% | 3 | 70 | 1.3% | 6 | | Apr 2026 | 140 | 3.5% | 3 | 90 | 2.3% | 6 | | May 2026 | 140 | 4.8% | 4 | 140 | 4.8% | 5 | | Jun 2026 | 170 | 5.2% | 4 | 440 | 13.4% | 3 | | Jul 2026 | 140 | 5.1% | 4 | 270 | 9.9% | 3 | | Aug 2026 | 140 | 3.8% | 3 | 130 | 3.5% | 4 | | Sep 2026 | 170 | 5.2% | 3 | 40 | 1.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Love Luna’s and Thinx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Love Luna**: Measured on the search term “love luna”. - **Thinx**: Measured on the search terms “period panty thinx”, “thinx” and “thinx incontinence underwear”, summed into one figure. - [Love Luna profile](/demand/nz/brands/love-luna) - [Thinx profile](/demand/nz/brands/thinx) - [All period underwear brands in New Zealand](/demand/nz/categories/nz-period-underwear-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Love Luna or Thinx more popular in search? In September 2026, Love Luna had more branded searches than Thinx among period underwear brands in New Zealand. Love Luna had about 170 branded searches, while Thinx had 40. Love Luna made up 5.2% of all period underwear brand searches we track, and Thinx accounted for 1.2%. ## Cite this page Brandwave. "Love Luna vs Thinx: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/love-luna-vs-thinx This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/love-luna-vs-thinx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.