--- title: "Louis Vuitton vs Michael Kors: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Louis Vuitton or Michael Kors? Compare estimated monthly branded-search demand and Share of Search inside the Handbag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/louis-vuitton-vs-michael-kors" publisher: "Brandwave" --- # Louis Vuitton vs Michael Kors: Which is more popular by branded search in New Zealand? Which is more popular in search, Louis Vuitton or Michael Kors? Compare estimated monthly branded-search demand and Share of Search inside the Handbag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Louis Vuitton and Michael Kors - **Competitive set**: Handbag brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Louis Vuitton Share of Search**: 31.8% - **Michael Kors Share of Search**: 7.3% ## Which is more popular in search, Louis Vuitton or Michael Kors? - In August 2026, Louis Vuitton had more branded searches than Michael Kors among handbag brands in New Zealand. Louis Vuitton was estimated to have 45.9K branded searches compared to Michael Kors’ 10.6K, and held a 31.8% Share of Search versus Michael Kors’ 7.3%. - Louis Vuitton was ahead of Michael Kors in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among handbag brands in New Zealand moved from 38.8% to 31.8%, and its estimated monthly branded searches moved from 48.7K to 45.9K. - Across the 11 months ending August 2026, Michael Kors’ estimated Share of Search among handbag brands in New Zealand moved from 8.3% to 7.3%, and its estimated monthly branded searches moved from 10.4K to 10.6K. ## How did search popularity change for New Zealand handbag brands in August 2026? - In August 2026, Longchamp overtook Michael Kors to rank 6th among handbag brands in New Zealand, at 7.9%. - In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands in New Zealand, from 34.9% to 31.8%. ## Month by month | Month | Louis Vuitton estimated searches | Louis Vuitton Share of Search | Louis Vuitton rank | Michael Kors estimated searches | Michael Kors Share of Search | Michael Kors rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 48.7K | 38.8% | 1 | 10.4K | 8.3% | 6 | | Nov 2025 | 49.7K | 31.2% | 1 | 13.8K | 8.7% | 6 | | Dec 2025 | 57.5K | 33.9% | 1 | 16.8K | 9.9% | 4 | | Jan 2026 | 51.4K | 36.8% | 1 | 11.7K | 8.4% | 5 | | Feb 2026 | 42.5K | 37.8% | 1 | 8.4K | 7.4% | 6 | | Mar 2026 | 47K | 38.1% | 1 | 8.4K | 6.8% | 6 | | Apr 2026 | 48.4K | 38.8% | 1 | 8.4K | 6.7% | 6 | | May 2026 | 49.6K | 36.1% | 1 | 10.4K | 7.5% | 6 | | Jun 2026 | 49K | 32.3% | 1 | 10.5K | 6.9% | 6 | | Jul 2026 | 49.1K | 34.9% | 1 | 10.6K | 7.5% | 6 | | Aug 2026 | 45.9K | 31.8% | 1 | 10.6K | 7.3% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Louis Vuitton’s and Michael Kors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Louis Vuitton**: Measured on the search terms “imagination louis vuitton”, “louis vuitton”, “louis vuitton card holder”, “louis vuitton handbag”, “louis vuitton imagination”, “louis vuitton near me”, “louis vuitton neverfull”, “louis vuitton neverfull mm”, “louis vuitton new zealand”, “louis vuitton ombre nomade”, “louis vuitton online”, “louis vuitton wallet men”, “louisvuitton”, “louisvuitton bag”, “louisvuitton handbag”, “louisvuitton nz”, “louisvuitton tote”, “louisvuitton wallet”, “lv”, “lv bag men”, “lv belt”, “lv perfume”, “lv purse”, “lv scarf”, “lv shoes” and “lv sunglasses”, summed into one figure. - **Michael Kors**: Measured on the search terms “michael kors”, “michael kors bag”, “michael kors handbag”, “michael kors jet set tote”, “michael kors near me”, “michael kors nz”, “michael kors official site”, “michael kors outfit”, “michael kors outlet near me”, “michael kors pocketbooks”, “michael kors sale”, “michael kors usa”, “michael kors wonderlust”, “michaelkors”, “michaelkors bag”, “michaelkors ca”, “michaelkors com”, “michaelkors handbag”, “michaelkors nz”, “michaelkors outlet”, “michaelkors tote” and “michaelkors wallet”, summed into one figure. - [Louis Vuitton profile](/demand/nz/brands/louis-vuitton) - [Michael Kors profile](/demand/nz/brands/michael-kors) - [All handbag brands in New Zealand](/demand/nz/categories/nz-handbag-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Louis Vuitton or Michael Kors? In August 2026, Louis Vuitton had more branded searches than Michael Kors among handbag brands in New Zealand. Louis Vuitton was estimated to have 45.9K branded searches compared to Michael Kors’ 10.6K, and held a 31.8% Share of Search versus Michael Kors’ 7.3%. ## Cite this page Brandwave. "Louis Vuitton vs Michael Kors: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/louis-vuitton-vs-michael-kors This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/louis-vuitton-vs-michael-kors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.