--- title: "Lose It! vs MyFitnessPal: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lose It! or MyFitnessPal? Compare estimated monthly branded-search demand and Share of Search inside the Calorie and macro tracking apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lose-it-vs-myfitnesspal" publisher: "Brandwave" --- # Lose It! vs MyFitnessPal: Which is more popular by branded search in New Zealand? Which is more popular in search, Lose It! or MyFitnessPal? Compare estimated monthly branded-search demand and Share of Search inside the Calorie and macro tracking apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lose It! and MyFitnessPal - **Competitive set**: Calorie and macro tracking apps - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lose It! Share of Search**: 4.9% - **MyFitnessPal Share of Search**: 63.3% ## Which is more popular in search, Lose It! or MyFitnessPal? - In August 2026, MyFitnessPal had more branded searches than Lose It! among calorie and macro tracking apps in New Zealand. MyFitnessPal was estimated to have 4K branded searches compared to Lose It!’s 310, and held a 63.3% Share of Search versus Lose It!’s 4.9%. - MyFitnessPal was ahead of Lose It! in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Lose It!’s estimated Share of Search among calorie and macro tracking apps in New Zealand moved from 7% to 4.9%, and its estimated monthly branded searches moved from 610 to 310. - Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among calorie and macro tracking apps in New Zealand moved from 72.4% to 63.3%, and its estimated monthly branded searches moved from 6.3K to 4K. ## How did search popularity change for New Zealand calorie and macro tracking apps in August 2026? - In August 2026, MyFitnessPal lost estimated Share of Search among calorie and macro tracking apps in New Zealand, from 68.2% to 63.3%. - Estimated monthly branded searches for Lose It! in New Zealand fell 49.2% over 11 measured months, from 610 to 310 in August 2026. ## Month by month | Month | Lose It! estimated searches | Lose It! Share of Search | Lose It! rank | MyFitnessPal estimated searches | MyFitnessPal Share of Search | MyFitnessPal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 610 | 7% | 3 | 6.3K | 72.4% | 1 | | Nov 2025 | 510 | 8.1% | 3 | 4.2K | 67.5% | 1 | | Dec 2025 | 450 | 10.2% | 3 | 2.8K | 62.8% | 1 | | Jan 2026 | 730 | 7.7% | 3 | 6.4K | 67.9% | 1 | | Feb 2026 | 430 | 6.2% | 3 | 4.8K | 69.3% | 1 | | Mar 2026 | 400 | 6.5% | 3 | 4.1K | 67.4% | 1 | | Apr 2026 | 500 | 8.3% | 3 | 3.9K | 64.3% | 1 | | May 2026 | 360 | 5.2% | 3 | 5K | 71.5% | 1 | | Jun 2026 | 350 | 5.3% | 4 | 4.7K | 70.7% | 1 | | Jul 2026 | 300 | 4.5% | 4 | 4.5K | 68.2% | 1 | | Aug 2026 | 310 | 4.9% | 4 | 4K | 63.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lose It!’s and MyFitnessPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lose It!**: Measured on the search terms “lose it”, “lose it app”, “lose it app free”, “lose it calorie counter”, “lose it near me”, “lose it online”, “loseit”, “loseit calorie counter”, “loseit com” and “loseit macro tracker”, summed into one figure. - **MyFitnessPal**: Measured on the search terms “calorie tracker myfitnesspal”, “my fitness pal”, “my fitness pal app”, “my fitness pal food tracker”, “myfitnesspal”, “myfitnesspal app”, “myfitnesspal app free”, “myfitnesspal calorie counter”, “myfitnesspal calorie counter app”, “myfitnesspal com”, “myfitnesspal food diary”, “myfitnesspal free”, “myfitnesspal macro tracker”, “myfitnesspal near me”, “myfitnesspal nz”, “myfitnesspal weight loss app” and “myfitnesspal workout”, summed into one figure. - [Lose It! profile](/demand/nz/brands/lose-it) - [MyFitnessPal profile](/demand/nz/brands/myfitnesspal) - [All calorie and macro tracking apps in New Zealand](/demand/nz/categories/nz-calorie-tracking-apps): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lose It! or MyFitnessPal? In August 2026, MyFitnessPal had more branded searches than Lose It! among calorie and macro tracking apps in New Zealand. MyFitnessPal was estimated to have 4K branded searches compared to Lose It!’s 310, and held a 63.3% Share of Search versus Lose It!’s 4.9%. ## Cite this page Brandwave. "Lose It! vs MyFitnessPal: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lose-it-vs-myfitnesspal This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lose-it-vs-myfitnesspal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.