--- title: "Lose It! vs MacroFactor: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lose It! or MacroFactor? Compare estimated monthly branded-search demand and Share of Search inside the Calorie and macro tracking apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lose-it-vs-macrofactor" publisher: "Brandwave" --- # Lose It! vs MacroFactor: Which is more popular by branded search in New Zealand? Which is more popular in search, Lose It! or MacroFactor? Compare estimated monthly branded-search demand and Share of Search inside the Calorie and macro tracking apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lose It! and MacroFactor - **Competitive set**: Calorie and macro tracking apps - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lose It! Share of Search**: 4.9% - **MacroFactor Share of Search**: 5.7% ## Which is more popular in search, Lose It! or MacroFactor? - In August 2026, MacroFactor had more branded searches than Lose It! among calorie and macro tracking apps in New Zealand. MacroFactor was estimated to have 360 branded searches compared to Lose It!’s 310, and held a 5.7% Share of Search versus Lose It!’s 4.9%. - The lead changed hands once in the 11 months ending August 2026: MacroFactor took it in June 2026. - Across the 11 months ending August 2026, Lose It!’s estimated Share of Search among calorie and macro tracking apps in New Zealand moved from 7% to 4.9%, and its estimated monthly branded searches moved from 610 to 310. - Across the 11 months ending August 2026, MacroFactor’s estimated Share of Search among calorie and macro tracking apps in New Zealand moved from 4.7% to 5.7%, and its estimated monthly branded searches moved from 410 to 360. ## How did search popularity change for New Zealand calorie and macro tracking apps in August 2026? - Estimated monthly branded searches for Lose It! in New Zealand fell 49.2% over 11 measured months, from 610 to 310 in August 2026. - Estimated monthly branded searches for MacroFactor in New Zealand fell 12.2% over 11 measured months, from 410 to 360 in August 2026. ## Month by month | Month | Lose It! estimated searches | Lose It! Share of Search | Lose It! rank | MacroFactor estimated searches | MacroFactor Share of Search | MacroFactor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 610 | 7% | 3 | 410 | 4.7% | 4 | | Nov 2025 | 510 | 8.1% | 3 | 340 | 5.4% | 4 | | Dec 2025 | 450 | 10.2% | 3 | 280 | 6.3% | 4 | | Jan 2026 | 730 | 7.7% | 3 | 520 | 5.5% | 4 | | Feb 2026 | 430 | 6.2% | 3 | 340 | 4.9% | 4 | | Mar 2026 | 400 | 6.5% | 3 | 320 | 5.2% | 4 | | Apr 2026 | 500 | 8.3% | 3 | 320 | 5.3% | 4 | | May 2026 | 360 | 5.2% | 3 | 310 | 4.5% | 4 | | Jun 2026 | 350 | 5.3% | 4 | 370 | 5.6% | 3 | | Jul 2026 | 300 | 4.5% | 4 | 390 | 5.9% | 3 | | Aug 2026 | 310 | 4.9% | 4 | 360 | 5.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lose It!’s and MacroFactor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lose It!**: Measured on the search terms “lose it”, “lose it app”, “lose it app free”, “lose it calorie counter”, “lose it near me”, “lose it online”, “loseit”, “loseit calorie counter”, “loseit com” and “loseit macro tracker”, summed into one figure. - **MacroFactor**: Measured on the search terms “macrofactor”, “macrofactor app”, “macrofactor cost”, “macrofactor macro tracker”, “macrofactor online” and “macrofactorapp com”, summed into one figure. - [Lose It! profile](/demand/nz/brands/lose-it) - [MacroFactor profile](/demand/nz/brands/macrofactor) - [All calorie and macro tracking apps in New Zealand](/demand/nz/categories/nz-calorie-tracking-apps): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lose It! or MacroFactor? In August 2026, MacroFactor had more branded searches than Lose It! among calorie and macro tracking apps in New Zealand. MacroFactor was estimated to have 360 branded searches compared to Lose It!’s 310, and held a 5.7% Share of Search versus Lose It!’s 4.9%. ## Cite this page Brandwave. "Lose It! vs MacroFactor: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lose-it-vs-macrofactor This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lose-it-vs-macrofactor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.