---
title: "Lorpen vs NZ Sock Company: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Lorpen or NZ Sock Company? Compare estimated monthly branded-search demand and Share of Search inside the Sock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/lorpen-vs-nz-sock-company"
publisher: "Brandwave"
---

# Lorpen vs NZ Sock Company: Which is more popular by branded search in New Zealand?

Which is more popular in search, Lorpen or NZ Sock Company? Compare estimated monthly branded-search demand and Share of Search inside the Sock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lorpen and NZ Sock Company
- **Competitive set**: Sock brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Lorpen Share of Search**: 0.61%
- **NZ Sock Company Share of Search**: 41.6%

## Which is more popular in search, Lorpen or NZ Sock Company?

- In August 2026, NZ Sock Company had more branded searches than Lorpen among sock brands in New Zealand. NZ Sock Company was estimated to have 1.4K branded searches compared to Lorpen’s 20, and held a 41.6% Share of Search versus Lorpen’s 0.61%.
- NZ Sock Company was ahead of Lorpen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lorpen’s estimated Share of Search among sock brands in New Zealand moved from 0.47% to 0.61%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, NZ Sock Company’s estimated Share of Search among sock brands in New Zealand moved from 44.8% to 41.6%, and its estimated monthly branded searches moved from 950 to 1.4K.

## How did search popularity change for New Zealand sock brands in August 2026?

- In August 2026, NZ Sock Company gained estimated Share of Search among sock brands in New Zealand, from 27.4% to 41.6%.
- Estimated monthly branded searches for Lorpen in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

## Month by month

| Month | Lorpen estimated searches | Lorpen Share of Search | Lorpen rank | NZ Sock Company estimated searches | NZ Sock Company Share of Search | NZ Sock Company rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.47% | 4 | 950 | 44.8% | 1 |
| Nov 2025 | 30 | 1% | 4 | 1.4K | 46.2% | 1 |
| Dec 2025 | 20 | 0.77% | 4 | 1.1K | 43.1% | 1 |
| Jan 2026 | 40 | 1.9% | 4 | 990 | 47.6% | 1 |
| Feb 2026 | 30 | 1.3% | 4 | 940 | 39.7% | 2 |
| Mar 2026 | 20 | 0.62% | 4 | 1.2K | 36.6% | 2 |
| Apr 2026 | 20 | 0.56% | 4 | 1.2K | 33.3% | 2 |
| May 2026 | 30 | 0.57% | 4 | 1.7K | 32.7% | 2 |
| Jun 2026 | 30 | 0.54% | 4 | 1.4K | 24.3% | 2 |
| Jul 2026 | 40 | 0.79% | 4 | 1.4K | 27.4% | 2 |
| Aug 2026 | 20 | 0.61% | 4 | 1.4K | 41.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lorpen’s and NZ Sock Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lorpen**: Measured on the search terms “lorpen”, “lorpen hiking socks”, “lorpen merino socks” and “lorpen socks”, summed into one figure.
- **NZ Sock Company**: Measured on the search terms “nz sock co”, “nz sock company ashburton” and “the nz sock company”, summed into one figure.

- [Lorpen profile](/demand/nz/brands/lorpen)
- [NZ Sock Company profile](/demand/nz/brands/nz-sock-company)
- [All sock brands in New Zealand](/demand/nz/categories/nz-sock-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lorpen or NZ Sock Company?

In August 2026, NZ Sock Company had more branded searches than Lorpen among sock brands in New Zealand. NZ Sock Company was estimated to have 1.4K branded searches compared to Lorpen’s 20, and held a 41.6% Share of Search versus Lorpen’s 0.61%.

## Cite this page

Brandwave. "Lorpen vs NZ Sock Company: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lorpen-vs-nz-sock-company

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lorpen-vs-nz-sock-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.