--- title: "Lorna Jane vs Under Armour: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lorna Jane or Under Armour? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lorna-jane-vs-under-armour" publisher: "Brandwave" --- # Lorna Jane vs Under Armour: Which is more popular by branded search in New Zealand? Which is more popular in search, Lorna Jane or Under Armour? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lorna Jane and Under Armour - **Competitive set**: Activewear brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lorna Jane Share of Search**: 17.1% - **Under Armour Share of Search**: 5.8% ## Which is more popular in search, Lorna Jane or Under Armour? - In August 2026, Lorna Jane had more branded searches than Under Armour among activewear brands in New Zealand. Lorna Jane was estimated to have 41K branded searches compared to Under Armour’s 13.8K, and held a 17.1% Share of Search versus Under Armour’s 5.8%. - Lorna Jane was ahead of Under Armour in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Lorna Jane’s estimated Share of Search among activewear brands in New Zealand moved from 15.2% to 17.1%, and its estimated monthly branded searches moved from 35.1K to 41K. - Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among activewear brands in New Zealand moved from 6.4% to 5.8%, and its estimated monthly branded searches moved from 14.8K to 13.8K. ## How did search popularity change for New Zealand activewear brands in August 2026? - In August 2026, Lorna Jane lost estimated Share of Search among activewear brands in New Zealand, from 21.6% to 17.1%. - In August 2026, Under Armour lost estimated Share of Search among activewear brands in New Zealand, from 6.7% to 5.8%. ## Month by month | Month | Lorna Jane estimated searches | Lorna Jane Share of Search | Lorna Jane rank | Under Armour estimated searches | Under Armour Share of Search | Under Armour rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 35.1K | 15.2% | 2 | 14.8K | 6.4% | 4 | | Nov 2025 | 51.7K | 14.5% | 2 | 19.6K | 5.5% | 4 | | Dec 2025 | 41.9K | 13.9% | 2 | 18.3K | 6.1% | 4 | | Jan 2026 | 34.9K | 15.1% | 2 | 14.9K | 6.5% | 4 | | Feb 2026 | 34.4K | 14.6% | 2 | 11.9K | 5% | 4 | | Mar 2026 | 42.6K | 17.6% | 2 | 12.1K | 5% | 4 | | Apr 2026 | 47.6K | 19.8% | 2 | 13.7K | 5.7% | 4 | | May 2026 | 48K | 19.2% | 2 | 13.7K | 5.5% | 4 | | Jun 2026 | 46.3K | 18.5% | 2 | 12.7K | 5.1% | 4 | | Jul 2026 | 48.7K | 21.6% | 2 | 15.1K | 6.7% | 4 | | Aug 2026 | 41K | 17.1% | 2 | 13.8K | 5.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lorna Jane’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lorna Jane**: Measured on the search terms “lorna jane”, “lorna jane activewear”, “lorna jane albany”, “lorna jane clarkson”, “lorna jane flare leggings”, “lorna jane flashdance pants”, “lorna jane gym”, “lorna jane hamilton”, “lorna jane leggings”, “lorna jane near me”, “lorna jane nz”, “lorna jane online”, “lorna jane outlet”, “lorna jane pants”, “lorna jane run short”, “lorna jane sale”, “lorna jane short”, “lorna jane tights”, “lorna jane track pants”, “lornajane”, “lornajane activewear”, “lornajane au”, “lornajane leggings”, “lornajane nz” and “lornajane tights”, summed into one figure. - **Under Armour**: Measured on the search terms “pants under armour”, “under armour”, “under armour apparel”, “under armour caps”, “under armour compression shorts”, “under armour gym”, “under armour heatgear”, “under armour leggings”, “under armour near me”, “under armour nz”, “under armour online”, “under armour outlet”, “under armour sale”, “under armour shorts”, “under armour slides”, “under armour tights”, “under armour track pants”, “under armour underwear”, “under armour westgate”, “underarmour”, “underarmour compression”, “underarmour gym”, “underarmour hovr”, “underarmour leggings”, “underarmour nz” and “underarmour tights”, summed into one figure. - [Lorna Jane profile](/demand/nz/brands/lorna-jane) - [Under Armour profile](/demand/nz/brands/under-armour) - [All activewear brands in New Zealand](/demand/nz/categories/nz-activewear-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lorna Jane or Under Armour? In August 2026, Lorna Jane had more branded searches than Under Armour among activewear brands in New Zealand. Lorna Jane was estimated to have 41K branded searches compared to Under Armour’s 13.8K, and held a 17.1% Share of Search versus Under Armour’s 5.8%. ## Cite this page Brandwave. "Lorna Jane vs Under Armour: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lorna-jane-vs-under-armour This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lorna-jane-vs-under-armour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.