--- title: "L'Oréal Paris vs Schwarzkopf: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, L'Oréal Paris or Schwarzkopf? Compare estimated monthly branded-search demand and Share of Search inside the Hair colour brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/loreal-paris-vs-schwarzkopf" publisher: "Brandwave" --- # L'Oréal Paris vs Schwarzkopf: Which is more popular by branded search in New Zealand? Which is more popular in search, L'Oréal Paris or Schwarzkopf? Compare estimated monthly branded-search demand and Share of Search inside the Hair colour brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: L'Oréal Paris and Schwarzkopf - **Competitive set**: Hair colour brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **L'Oréal Paris Share of Search**: 39.5% - **Schwarzkopf Share of Search**: 17.5% ## Which is more popular in search, L'Oréal Paris or Schwarzkopf? - In August 2026, L'Oréal Paris had more branded searches than Schwarzkopf among hair colour brands in New Zealand. L'Oréal Paris was estimated to have 4.6K branded searches compared to Schwarzkopf’s 2K, and held a 39.5% Share of Search versus Schwarzkopf’s 17.5%. - L'Oréal Paris was ahead of Schwarzkopf in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, L'Oréal Paris’ estimated Share of Search among hair colour brands in New Zealand moved from 39.8% to 39.5%, and its estimated monthly branded searches moved from 3.6K to 4.6K. - Across the 11 months ending August 2026, Schwarzkopf’s estimated Share of Search among hair colour brands in New Zealand moved from 18.5% to 17.5%, and its estimated monthly branded searches moved from 1.7K to 2K. ## How did search popularity change for New Zealand hair colour brands in August 2026? - Estimated monthly branded searches for L'Oréal Paris in New Zealand rose 27.5% over 11 measured months, from 3.6K to 4.6K in August 2026. - Estimated monthly branded searches for Schwarzkopf in New Zealand rose 21.6% over 11 measured months, from 1.7K to 2K in August 2026. ## Month by month | Month | L'Oréal Paris estimated searches | L'Oréal Paris Share of Search | L'Oréal Paris rank | Schwarzkopf estimated searches | Schwarzkopf Share of Search | Schwarzkopf rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 39.8% | 1 | 1.7K | 18.5% | 3 | | Nov 2025 | 3.5K | 38.9% | 1 | 1.6K | 18% | 3 | | Dec 2025 | 3.1K | 33.9% | 1 | 1.9K | 20.8% | 3 | | Jan 2026 | 3.5K | 36.5% | 1 | 1.9K | 19.8% | 3 | | Feb 2026 | 3.1K | 37.3% | 1 | 1.3K | 15.7% | 3 | | Mar 2026 | 3.2K | 35% | 1 | 1.5K | 16% | 3 | | Apr 2026 | 3.7K | 37% | 1 | 1.6K | 15.8% | 3 | | May 2026 | 4K | 36.8% | 1 | 1.9K | 17% | 4 | | Jun 2026 | 4.2K | 36.5% | 1 | 2K | 17.3% | 3 | | Jul 2026 | 5K | 39.1% | 1 | 2.2K | 17.3% | 3 | | Aug 2026 | 4.6K | 39.5% | 1 | 2K | 17.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using L'Oréal Paris’ and Schwarzkopf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **L'Oréal Paris**: Measured on the search terms “l oreal excellence hair color”, “l oreal excellence hair dye”, “loreal excellence”, “loreal excellence colors”, “loreal excellence cool creme”, “loreal excellence creme colours”, “loreal foundation”, “loreal hair dye”, “loreal hair dye blonde”, “loreal hair dye excellence creme”, “loreal infallible”, “loreal makeup”, “loreal mascara”, “loreal paris”, “loreal paris foundation”, “loreal paris lipstick”, “loreal paris makeup”, “loreal paris mascara”, “loreal paris nz”, “loreal preference” and “loreal true match”, summed into one figure. - **Schwarzkopf**: Measured on the search terms “hair dye schwarzkopf colors”, “red schwarzkopf hair dye”, “schwarzkopf brilliance hair dye”, “schwarzkopf hair color”, “schwarzkopf hair colour black”, “schwarzkopf hair dye”, “schwarzkopf keratin color hair dye”, “schwarzkopf live”, “schwarzkopf live colour”, “schwarzkopf live hair dye”, “schwarzkopf live silver toner” and “schwarzkopf semi permanent hair dye”, summed into one figure. - [L'Oréal Paris profile](/demand/nz/brands/loreal-paris) - [Schwarzkopf profile](/demand/nz/brands/schwarzkopf) - [All hair colour brands in New Zealand](/demand/nz/categories/nz-hair-colour-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, L'Oréal Paris or Schwarzkopf? In August 2026, L'Oréal Paris had more branded searches than Schwarzkopf among hair colour brands in New Zealand. L'Oréal Paris was estimated to have 4.6K branded searches compared to Schwarzkopf’s 2K, and held a 39.5% Share of Search versus Schwarzkopf’s 17.5%. ## Cite this page Brandwave. "L'Oréal Paris vs Schwarzkopf: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/loreal-paris-vs-schwarzkopf This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/loreal-paris-vs-schwarzkopf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.