---
title: "Loom vs ScreenPal: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Loom or ScreenPal? Compare estimated monthly branded-search demand and Share of Search inside the Screen recording tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/loom-vs-screenpal"
publisher: "Brandwave"
---

# Loom vs ScreenPal: Which is more popular by branded search in New Zealand?

Which is more popular in search, Loom or ScreenPal? Compare estimated monthly branded-search demand and Share of Search inside the Screen recording tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Loom and ScreenPal
- **Competitive set**: Screen recording tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Loom Share of Search**: 31.4%
- **ScreenPal Share of Search**: 2.9%

## Which is more popular in search, Loom or ScreenPal?

- In August 2026, Loom had more branded searches than ScreenPal among screen recording tools in New Zealand. Loom was estimated to have 4K branded searches compared to ScreenPal’s 370, and held a 31.4% Share of Search versus ScreenPal’s 2.9%.
- Loom was ahead of ScreenPal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording tools in New Zealand moved from 30.5% to 31.4%, and its estimated monthly branded searches moved from 3.8K to 4K.
- Across the 11 months ending August 2026, ScreenPal’s estimated Share of Search among screen recording tools in New Zealand moved from 3.2% to 2.9%, and its estimated monthly branded searches moved from 400 to 370.

## How did search popularity change for New Zealand screen recording tools in August 2026?

- In August 2026, Loom gained estimated Share of Search among screen recording tools in New Zealand, from 27.6% to 31.4%.

## Month by month

| Month | Loom estimated searches | Loom Share of Search | Loom rank | ScreenPal estimated searches | ScreenPal Share of Search | ScreenPal rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.8K | 30.5% | 2 | 400 | 3.2% | 4 |
| Nov 2025 | 3.8K | 32.7% | 2 | 320 | 2.7% | 4 |
| Dec 2025 | 2.6K | 26.3% | 2 | 250 | 2.5% | 4 |
| Jan 2026 | 3.3K | 25.3% | 2 | 360 | 2.8% | 5 |
| Feb 2026 | 4.8K | 36.3% | 2 | 380 | 2.9% | 4 |
| Mar 2026 | 5.2K | 33.4% | 2 | 650 | 4.2% | 4 |
| Apr 2026 | 4.2K | 28.6% | 2 | 510 | 3.5% | 4 |
| May 2026 | 4.4K | 28.4% | 2 | 510 | 3.3% | 4 |
| Jun 2026 | 4.2K | 30.9% | 2 | 470 | 3.5% | 4 |
| Jul 2026 | 3.4K | 27.6% | 2 | 380 | 3.1% | 4 |
| Aug 2026 | 4K | 31.4% | 2 | 370 | 2.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Loom’s and ScreenPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Loom**: Measured on the search terms “loom”, “loom com”, “loom nz”, “loom online”, “loom pricing”, “loom screen recorder” and “loom screenshot”, summed into one figure.
- **ScreenPal**: Measured on the search terms “screencast o matic”, “screenpal”, “screenpal com”, “screenpal screen recorder” and “screenpal screen recording”, summed into one figure.

- [Loom profile](/demand/nz/brands/loom)
- [ScreenPal profile](/demand/nz/brands/screenpal)
- [All screen recording tools in New Zealand](/demand/nz/categories/nz-screen-recording-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Loom or ScreenPal?

In August 2026, Loom had more branded searches than ScreenPal among screen recording tools in New Zealand. Loom was estimated to have 4K branded searches compared to ScreenPal’s 370, and held a 31.4% Share of Search versus ScreenPal’s 2.9%.

## Cite this page

Brandwave. "Loom vs ScreenPal: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/loom-vs-screenpal

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/loom-vs-screenpal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.