--- title: "Looker Studio vs Whatagraph: Which is more popular in New Zealand?" description: "Is Looker Studio or Whatagraph more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing reporting platforms for agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/looker-studio-vs-whatagraph" publisher: "Brandwave" --- # Looker Studio vs Whatagraph: Which is more popular in New Zealand? Is Looker Studio or Whatagraph more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing reporting platforms for agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Looker Studio and Whatagraph - **Competitive set**: Marketing reporting platforms for agencies - **Market**: New Zealand - **Month measured**: Oct 2026 - **Looker Studio Share of Search**: 82.2% - **Whatagraph Share of Search**: 0.47% ## Is Looker Studio or Whatagraph more popular in search? - In October 2026, Looker Studio had more branded searches than Whatagraph among marketing reporting platforms for agencies in New Zealand. Looker Studio had about 1,760 branded searches, while Whatagraph had 10. Looker Studio made up 82.2% of all marketing reporting platforms for agency searches we track, and Whatagraph accounted for 0.47%. - Looker Studio was ahead of Whatagraph in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Looker Studio’s share of searches among marketing reporting platforms for agencies in New Zealand moved from 87.2% to 82.2%, and its estimated monthly branded searches moved from 2.6K to 1.8K. - Across the 12 months ending October 2026, Whatagraph’s share of searches among marketing reporting platforms for agencies in New Zealand moved from 0.67% to 0.47%, and its estimated monthly branded searches moved from 20 to 10. ## Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Looker Studio appeared in all four answers. Whatagraph was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Looker Studio was listed before Whatagraph in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AgencyAnalytics | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Looker Studio | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | DashThis | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Swydo | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Whatagraph | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Databox | 6th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about marketing reporting platforms for agencies - Asked ChatGPT "Which marketing agency reporting platform should I use in New Zealand?": 1. AgencyAnalytics, 2. Looker Studio, 3. DashThis, 4. Swydo, 5. Whatagraph - Asked ChatGPT "What are the best marketing agency reporting platforms in New Zealand?": 1. AgencyAnalytics, 2. Swydo, 3. Looker Studio, 4. DashThis, 5. Databox, 6. Whatagraph - Asked ChatGPT "What's the best marketing agency reporting platform in New Zealand for a small agency?": 1. AgencyAnalytics, 2. Looker Studio, 3. DashThis, 4. Swydo - Searched Google, AI Overview "marketing dashboard software": 1. AgencyAnalytics, 2. DashThis, 3. Whatagraph, 4. Databox, 5. Looker Studio Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand marketing reporting platforms for agencies in October 2026? - In October 2026, Looker Studio lost share of searches among marketing reporting platforms for agencies in New Zealand, from 84.2% to 82.2%. - Estimated monthly branded searches for Whatagraph in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026. ## How has branded search for Looker Studio and Whatagraph changed in New Zealand over the last 12 months? | Month | Looker Studio estimated searches | Looker Studio Share of Search | Looker Studio rank | Whatagraph estimated searches | Whatagraph Share of Search | Whatagraph rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.6K | 87.2% | 1 | 20 | 0.67% | 6 | | Dec 2025 | 1.8K | 87.1% | 1 | 20 | 0.99% | 6 | | Jan 2026 | 2K | 82.6% | 1 | 30 | 1.2% | 6 | | Feb 2026 | 2K | 84% | 1 | 20 | 0.84% | 6 | | Mar 2026 | 2.6K | 85.2% | 1 | 20 | 0.66% | 6 | | Apr 2026 | 2.6K | 85% | 1 | 30 | 0.98% | 6 | | May 2026 | 2.6K | 87.8% | 1 | 20 | 0.68% | 6 | | Jun 2026 | 2.6K | 86.4% | 1 | 30 | 1% | 6 | | Jul 2026 | 2K | 87% | 1 | 20 | 0.87% | 6 | | Aug 2026 | 1.8K | 82.2% | 1 | 10 | 0.47% | 6 | | Sep 2026 | 1.8K | 84.2% | 1 | 20 | 0.96% | 6 | | Oct 2026 | 1.8K | 82.2% | 1 | 10 | 0.47% | 6 | ## How are Looker Studio’s and Whatagraph’s branded searches counted? Brandwave collects information about searches that people make online using Looker Studio’s and Whatagraph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Looker Studio**: Measured on the search terms “looker studio” and “lookerstudio”, summed into one figure. - **Whatagraph**: Measured on the search term “whatagraph”. - [Looker Studio profile](/demand/nz/brands/looker-studio) - [Whatagraph profile](/demand/nz/brands/whatagraph) - [All marketing reporting platforms for agencies in New Zealand](/demand/nz/categories/nz-agency-reporting-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Looker Studio or Whatagraph more popular in search? In October 2026, Looker Studio had more branded searches than Whatagraph among marketing reporting platforms for agencies in New Zealand. Looker Studio had about 1,760 branded searches, while Whatagraph had 10. Looker Studio made up 82.2% of all marketing reporting platforms for agency searches we track, and Whatagraph accounted for 0.47%. ## Cite this page Brandwave. "Looker Studio vs Whatagraph: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/looker-studio-vs-whatagraph This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/looker-studio-vs-whatagraph. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.