--- title: "Looker Studio vs ThoughtSpot: Which is more popular in New Zealand?" description: "Is Looker Studio or ThoughtSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business intelligence tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/looker-studio-vs-thoughtspot" publisher: "Brandwave" --- # Looker Studio vs ThoughtSpot: Which is more popular in New Zealand? Is Looker Studio or ThoughtSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business intelligence tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Looker Studio and ThoughtSpot - **Competitive set**: Business intelligence tools - **Market**: New Zealand - **Month measured**: Oct 2026 - **Looker Studio Share of Search**: 8.8% - **ThoughtSpot Share of Search**: 0.1% ## Is Looker Studio or ThoughtSpot more popular in search? - In October 2026, Looker Studio had more branded searches than ThoughtSpot among business intelligence tools in New Zealand. Looker Studio had about 1,830 branded searches, while ThoughtSpot had 20. Looker Studio made up 8.8% of all business intelligence tool searches we track, and ThoughtSpot accounted for 0.1%. - Looker Studio was ahead of ThoughtSpot in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Looker Studio’s share of searches among business intelligence tools in New Zealand moved from 12.3% to 8.8%, and its estimated monthly branded searches moved from 2.7K to 1.8K. - Across the 12 months ending October 2026, ThoughtSpot’s share of searches among business intelligence tools in New Zealand moved from 0.23% to 0.1%, and its estimated monthly branded searches moved from 50 to 20. ## Top business intelligence tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Looker Studio was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ThoughtSpot was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Looker Studio was listed before ThoughtSpot in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Power BI | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tableau | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Looker Studio | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Qlik | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Metabase | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | ThoughtSpot | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about business intelligence tools - Asked ChatGPT "Which business intelligence tool should I use in New Zealand?": 1. Power BI, 2. Tableau, 3. Looker Studio, 4. Metabase - Asked ChatGPT "What are the best business intelligence tools in New Zealand?": 1. Power BI, 2. Tableau, 3. Looker Studio, 4. Qlik, 5. Metabase, 6. ThoughtSpot - Asked ChatGPT "What's the best business intelligence tool in New Zealand for reporting and dashboards?": 1. Power BI, 2. Tableau, 3. Looker Studio, 4. Qlik, 5. Metabase - Searched Google, AI Overview "business intelligence tools": 1. Power BI, 2. Tableau, 3. Qlik, 4. ThoughtSpot - Searched Google, AI Overview "data visualisation tools": 1. Tableau, 2. Power BI, 3. Looker Studio Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand business intelligence tools in October 2026? - Estimated monthly branded searches for ThoughtSpot in New Zealand fell 60% over 12 measured months, from 50 to 20 in October 2026. - Estimated monthly branded searches for Looker Studio in New Zealand fell 31.5% over 12 measured months, from 2.7K to 1.8K in October 2026. ## How has branded search for Looker Studio and ThoughtSpot changed in New Zealand over the last 12 months? | Month | Looker Studio estimated searches | Looker Studio Share of Search | Looker Studio rank | ThoughtSpot estimated searches | ThoughtSpot Share of Search | ThoughtSpot rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.7K | 12.3% | 2 | 50 | 0.23% | 6 | | Dec 2025 | 1.8K | 10.7% | 2 | 30 | 0.18% | 6 | | Jan 2026 | 2.1K | 11.9% | 2 | 20 | 0.12% | 6 | | Feb 2026 | 2.1K | 9.9% | 2 | 30 | 0.14% | 6 | | Mar 2026 | 2.6K | 10.3% | 2 | 20 | 0.08% | 6 | | Apr 2026 | 2.7K | 12.4% | 2 | 70 | 0.32% | 6 | | May 2026 | 2.7K | 12% | 2 | 50 | 0.23% | 6 | | Jun 2026 | 2.7K | 10.6% | 2 | 40 | 0.16% | 6 | | Jul 2026 | 2.1K | 10% | 2 | 30 | 0.14% | 6 | | Aug 2026 | 1.8K | 8.7% | 2 | 40 | 0.19% | 6 | | Sep 2026 | 1.8K | 8.5% | 2 | 30 | 0.14% | 6 | | Oct 2026 | 1.8K | 8.8% | 2 | 20 | 0.1% | 6 | ## How are Looker Studio’s and ThoughtSpot’s branded searches counted? Brandwave collects information about searches that people make online using Looker Studio’s and ThoughtSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Looker Studio**: Measured on the search terms “looker studio”, “looker studio bi”, “looker studio dashboard”, “looker studio reports”, “lookerstudio” and “lookerstudio dashboard”, summed into one figure. - **ThoughtSpot**: Measured on the search term “thoughtspot”. - [Looker Studio profile](/demand/nz/brands/looker-studio) - [ThoughtSpot profile](/demand/nz/brands/thoughtspot) - [All business intelligence tools in New Zealand](/demand/nz/categories/nz-business-intelligence-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Looker Studio or ThoughtSpot more popular in search? In October 2026, Looker Studio had more branded searches than ThoughtSpot among business intelligence tools in New Zealand. Looker Studio had about 1,830 branded searches, while ThoughtSpot had 20. Looker Studio made up 8.8% of all business intelligence tool searches we track, and ThoughtSpot accounted for 0.1%. ## Cite this page Brandwave. "Looker Studio vs ThoughtSpot: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/looker-studio-vs-thoughtspot This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/looker-studio-vs-thoughtspot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.