--- title: "Looker Studio vs Tableau: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Looker Studio or Tableau? Compare estimated monthly branded-search demand and Share of Search inside the Business intelligence tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/looker-studio-vs-tableau" publisher: "Brandwave" --- # Looker Studio vs Tableau: Which is more popular by branded search in New Zealand? Which is more popular in search, Looker Studio or Tableau? Compare estimated monthly branded-search demand and Share of Search inside the Business intelligence tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Looker Studio and Tableau - **Competitive set**: Business intelligence tools - **Market**: New Zealand - **Month measured**: Aug 2026 - **Looker Studio Share of Search**: 8% - **Tableau Share of Search**: 11.2% ## Which is more popular in search, Looker Studio or Tableau? - In August 2026, Tableau had more branded searches than Looker Studio among business intelligence tools in New Zealand. Tableau was estimated to have 1.4K branded searches compared to Looker Studio’s 1K, and held an 11.2% Share of Search versus Looker Studio’s 8%. - The lead changed hands 4 times in the 11 months ending August 2026: Looker Studio took it in January 2026, Tableau took it in February 2026, Looker Studio took it in June 2026, Tableau took it in July 2026. - Across the 11 months ending August 2026, Looker Studio’s estimated Share of Search among business intelligence tools in New Zealand moved from 9.5% to 8%, and its estimated monthly branded searches moved from 1.2K to 1K. - Across the 11 months ending August 2026, Tableau’s estimated Share of Search among business intelligence tools in New Zealand moved from 10.8% to 11.2%, and its estimated monthly branded searches held steady at 1.4K. ## How did search popularity change for New Zealand business intelligence tools in August 2026? - In August 2026, Tableau gained estimated Share of Search among business intelligence tools in New Zealand, from 9.6% to 11.2%. - In August 2026, Looker Studio lost estimated Share of Search among business intelligence tools in New Zealand, from 8.8% to 8%. ## Month by month | Month | Looker Studio estimated searches | Looker Studio Share of Search | Looker Studio rank | Tableau estimated searches | Tableau Share of Search | Tableau rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 9.5% | 3 | 1.4K | 10.8% | 2 | | Nov 2025 | 1.2K | 9.6% | 3 | 1.4K | 11.1% | 2 | | Dec 2025 | 860 | 9% | 3 | 960 | 10% | 2 | | Jan 2026 | 1.2K | 11.4% | 2 | 1.1K | 10.5% | 3 | | Feb 2026 | 1.2K | 9.6% | 3 | 1.4K | 11.4% | 2 | | Mar 2026 | 1.5K | 10% | 3 | 1.8K | 11.7% | 2 | | Apr 2026 | 1.2K | 9.7% | 3 | 1.4K | 11.3% | 2 | | May 2026 | 1.2K | 8.7% | 3 | 1.8K | 13.3% | 2 | | Jun 2026 | 1.2K | 7.8% | 2 | 1.2K | 7.6% | 3 | | Jul 2026 | 1.1K | 8.8% | 3 | 1.1K | 9.6% | 2 | | Aug 2026 | 1K | 8% | 3 | 1.4K | 11.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Looker Studio’s and Tableau’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Looker Studio**: Measured on the search terms “looker studio”, “looker studio bi”, “looker studio dashboard”, “looker studio reports”, “lookerstudio” and “lookerstudio dashboard”, summed into one figure. - **Tableau**: Measured on the search terms “tableau”, “tableau bi”, “tableau com”, “tableau dashboard”, “tableau data visualisation”, “tableau near me”, “tableau nz”, “tableau online” and “tableau reports”, summed into one figure. - [Looker Studio profile](/demand/nz/brands/looker-studio) - [Tableau profile](/demand/nz/brands/tableau) - [All business intelligence tools in New Zealand](/demand/nz/categories/nz-business-intelligence-tools): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Looker Studio or Tableau? In August 2026, Tableau had more branded searches than Looker Studio among business intelligence tools in New Zealand. Tableau was estimated to have 1.4K branded searches compared to Looker Studio’s 1K, and held an 11.2% Share of Search versus Looker Studio’s 8%. ## Cite this page Brandwave. "Looker Studio vs Tableau: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/looker-studio-vs-tableau This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/looker-studio-vs-tableau. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.