--- title: "Looker Studio vs Swydo: Which is more popular in New Zealand?" description: "Is Looker Studio or Swydo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing reporting platforms for agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/looker-studio-vs-swydo" publisher: "Brandwave" --- # Looker Studio vs Swydo: Which is more popular in New Zealand? Is Looker Studio or Swydo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing reporting platforms for agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Looker Studio and Swydo - **Competitive set**: Marketing reporting platforms for agencies - **Market**: New Zealand - **Month measured**: Oct 2026 - **Looker Studio Share of Search**: 82.2% - **Swydo Share of Search**: 3.3% ## Is Looker Studio or Swydo more popular in search? - In October 2026, Looker Studio had more branded searches than Swydo among marketing reporting platforms for agencies in New Zealand. Looker Studio had about 1,760 branded searches, while Swydo had 70. Looker Studio made up 82.2% of all marketing reporting platforms for agency searches we track, and Swydo accounted for 3.3%. - Looker Studio was ahead of Swydo in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Looker Studio’s share of searches among marketing reporting platforms for agencies in New Zealand moved from 87.2% to 82.2%, and its estimated monthly branded searches moved from 2.6K to 1.8K. - Across the 12 months ending October 2026, Swydo’s share of searches among marketing reporting platforms for agencies in New Zealand moved from 3% to 3.3%, and its estimated monthly branded searches moved from 90 to 70. ## Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Looker Studio appeared in all four answers. Swydo was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Looker Studio was listed before Swydo in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AgencyAnalytics | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Looker Studio | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | DashThis | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Swydo | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Whatagraph | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Databox | 6th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about marketing reporting platforms for agencies - Asked ChatGPT "Which marketing agency reporting platform should I use in New Zealand?": 1. AgencyAnalytics, 2. Looker Studio, 3. DashThis, 4. Swydo, 5. Whatagraph - Asked ChatGPT "What are the best marketing agency reporting platforms in New Zealand?": 1. AgencyAnalytics, 2. Swydo, 3. Looker Studio, 4. DashThis, 5. Databox, 6. Whatagraph - Asked ChatGPT "What's the best marketing agency reporting platform in New Zealand for a small agency?": 1. AgencyAnalytics, 2. Looker Studio, 3. DashThis, 4. Swydo - Searched Google, AI Overview "marketing dashboard software": 1. AgencyAnalytics, 2. DashThis, 3. Whatagraph, 4. Databox, 5. Looker Studio Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand marketing reporting platforms for agencies in October 2026? - In October 2026, Looker Studio lost share of searches among marketing reporting platforms for agencies in New Zealand, from 84.2% to 82.2%. - Estimated monthly branded searches for Swydo in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in October 2026. ## How has branded search for Looker Studio and Swydo changed in New Zealand over the last 12 months? | Month | Looker Studio estimated searches | Looker Studio Share of Search | Looker Studio rank | Swydo estimated searches | Swydo Share of Search | Swydo rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.6K | 87.2% | 1 | 90 | 3% | 3 | | Dec 2025 | 1.8K | 87.1% | 1 | 40 | 2% | 4 | | Jan 2026 | 2K | 82.6% | 1 | 90 | 3.7% | 4 | | Feb 2026 | 2K | 84% | 1 | 90 | 3.8% | 4 | | Mar 2026 | 2.6K | 85.2% | 1 | 90 | 3% | 4 | | Apr 2026 | 2.6K | 85% | 1 | 70 | 2.3% | 4 | | May 2026 | 2.6K | 87.8% | 1 | 70 | 2.4% | 4 | | Jun 2026 | 2.6K | 86.4% | 1 | 90 | 3% | 4 | | Jul 2026 | 2K | 87% | 1 | 70 | 3% | 4 | | Aug 2026 | 1.8K | 82.2% | 1 | 110 | 5.1% | 3 | | Sep 2026 | 1.8K | 84.2% | 1 | 70 | 3.3% | 4 | | Oct 2026 | 1.8K | 82.2% | 1 | 70 | 3.3% | 4 | ## How are Looker Studio’s and Swydo’s branded searches counted? Brandwave collects information about searches that people make online using Looker Studio’s and Swydo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Looker Studio**: Measured on the search terms “looker studio” and “lookerstudio”, summed into one figure. - **Swydo**: Measured on the search term “swydo”. - [Looker Studio profile](/demand/nz/brands/looker-studio) - [Swydo profile](/demand/nz/brands/swydo) - [All marketing reporting platforms for agencies in New Zealand](/demand/nz/categories/nz-agency-reporting-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Looker Studio or Swydo more popular in search? In October 2026, Looker Studio had more branded searches than Swydo among marketing reporting platforms for agencies in New Zealand. Looker Studio had about 1,760 branded searches, while Swydo had 70. Looker Studio made up 82.2% of all marketing reporting platforms for agency searches we track, and Swydo accounted for 3.3%. ## Cite this page Brandwave. "Looker Studio vs Swydo: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/looker-studio-vs-swydo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/looker-studio-vs-swydo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.