--- title: "Looker Studio vs Power BI: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Looker Studio or Power BI? Compare estimated monthly branded-search demand and Share of Search inside the Business intelligence tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/looker-studio-vs-power-bi" publisher: "Brandwave" --- # Looker Studio vs Power BI: Which is more popular by branded search in New Zealand? Which is more popular in search, Looker Studio or Power BI? Compare estimated monthly branded-search demand and Share of Search inside the Business intelligence tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Looker Studio and Power BI - **Competitive set**: Business intelligence tools - **Market**: New Zealand - **Month measured**: Aug 2026 - **Looker Studio Share of Search**: 8% - **Power BI Share of Search**: 73% ## Which is more popular in search, Looker Studio or Power BI? - In August 2026, Power BI had more branded searches than Looker Studio among business intelligence tools in New Zealand. Power BI was estimated to have 9.2K branded searches compared to Looker Studio’s 1K, and held a 73% Share of Search versus Looker Studio’s 8%. - Power BI was ahead of Looker Studio in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Looker Studio’s estimated Share of Search among business intelligence tools in New Zealand moved from 9.5% to 8%, and its estimated monthly branded searches moved from 1.2K to 1K. - Across the 11 months ending August 2026, Power BI’s estimated Share of Search among business intelligence tools in New Zealand moved from 72.8% to 73%, and its estimated monthly branded searches moved from 9.3K to 9.2K. ## How did search popularity change for New Zealand business intelligence tools in August 2026? - In August 2026, Power BI lost estimated Share of Search among business intelligence tools in New Zealand, from 75.4% to 73%. - In August 2026, Looker Studio lost estimated Share of Search among business intelligence tools in New Zealand, from 8.8% to 8%. ## Month by month | Month | Looker Studio estimated searches | Looker Studio Share of Search | Looker Studio rank | Power BI estimated searches | Power BI Share of Search | Power BI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 9.5% | 3 | 9.3K | 72.8% | 1 | | Nov 2025 | 1.2K | 9.6% | 3 | 9.2K | 73.4% | 1 | | Dec 2025 | 860 | 9% | 3 | 7.2K | 75.4% | 1 | | Jan 2026 | 1.2K | 11.4% | 2 | 7.5K | 72.2% | 1 | | Feb 2026 | 1.2K | 9.6% | 3 | 9.1K | 73.2% | 1 | | Mar 2026 | 1.5K | 10% | 3 | 11.2K | 72.3% | 1 | | Apr 2026 | 1.2K | 9.7% | 3 | 9.2K | 72.2% | 1 | | May 2026 | 1.2K | 8.7% | 3 | 9.8K | 71.9% | 1 | | Jun 2026 | 1.2K | 7.8% | 2 | 12.4K | 79.2% | 1 | | Jul 2026 | 1.1K | 8.8% | 3 | 9.1K | 75.4% | 1 | | Aug 2026 | 1K | 8% | 3 | 9.2K | 73% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Looker Studio’s and Power BI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Looker Studio**: Measured on the search terms “looker studio”, “looker studio bi”, “looker studio dashboard”, “looker studio reports”, “lookerstudio” and “lookerstudio dashboard”, summed into one figure. - **Power BI**: Measured on the search terms “power bi application”, “power bi bi”, “power bi consulting”, “power bi dashboard”, “power bi data visualisation”, “power bi nz”, “power bi online”, “power bi pricing”, “power bi professional”, “power bi reporting”, “power bi service”, “power bi web”, “power bi what is”, “powerbi”, “powerbi bi” and “powerbi dashboard”, summed into one figure. - [Looker Studio profile](/demand/nz/brands/looker-studio) - [Power BI profile](/demand/nz/brands/power-bi) - [All business intelligence tools in New Zealand](/demand/nz/categories/nz-business-intelligence-tools): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Looker Studio or Power BI? In August 2026, Power BI had more branded searches than Looker Studio among business intelligence tools in New Zealand. Power BI was estimated to have 9.2K branded searches compared to Looker Studio’s 1K, and held a 73% Share of Search versus Looker Studio’s 8%. ## Cite this page Brandwave. "Looker Studio vs Power BI: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/looker-studio-vs-power-bi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/looker-studio-vs-power-bi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.