--- title: "Look Sharp vs The Warehouse: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Look Sharp or The Warehouse? Compare estimated monthly branded-search demand and Share of Search inside the Discount variety stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/look-sharp-vs-the-warehouse" publisher: "Brandwave" --- # Look Sharp vs The Warehouse: Which is more popular by branded search in New Zealand? Which is more popular in search, Look Sharp or The Warehouse? Compare estimated monthly branded-search demand and Share of Search inside the Discount variety stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Look Sharp and The Warehouse - **Competitive set**: Discount variety stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Look Sharp Share of Search**: 7.8% - **The Warehouse Share of Search**: 24.2% ## Which is more popular in search, Look Sharp or The Warehouse? - In August 2026, The Warehouse had more branded searches than Look Sharp among discount variety stores in New Zealand. The Warehouse was estimated to have 403K branded searches compared to Look Sharp’s 130K, and held a 24.2% Share of Search versus Look Sharp’s 7.8%. - The Warehouse was ahead of Look Sharp in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Look Sharp’s estimated Share of Search among discount variety stores in New Zealand moved from 14.6% to 7.8%, and its estimated monthly branded searches moved from 293K to 130K. - Across the 11 months ending August 2026, The Warehouse’s estimated Share of Search among discount variety stores in New Zealand moved from 23.5% to 24.2%, and its estimated monthly branded searches moved from 473K to 403K. ## How did search popularity change for New Zealand discount variety stores in August 2026? - In August 2026, Look Sharp gained estimated Share of Search among discount variety stores in New Zealand, from 6.5% to 7.8%. - The Warehouse’s estimated Share of Search among discount variety stores in New Zealand has lost ground for 3 months in a row, from 28.1% to 24.2% in August 2026. ## Month by month | Month | Look Sharp estimated searches | Look Sharp Share of Search | Look Sharp rank | The Warehouse estimated searches | The Warehouse Share of Search | The Warehouse rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 293K | 14.6% | 3 | 473K | 23.5% | 2 | | Nov 2025 | 117K | 5.3% | 3 | 597K | 27.2% | 2 | | Dec 2025 | 119K | 4.9% | 3 | 739K | 30.5% | 2 | | Jan 2026 | 76.2K | 4% | 3 | 577K | 30.1% | 2 | | Feb 2026 | 107K | 6.5% | 3 | 478K | 29.1% | 2 | | Mar 2026 | 108K | 6% | 3 | 480K | 26.8% | 2 | | Apr 2026 | 87.5K | 4.7% | 3 | 482K | 25.8% | 2 | | May 2026 | 106K | 6.3% | 3 | 471K | 28.1% | 2 | | Jun 2026 | 105K | 6.4% | 3 | 404K | 24.7% | 2 | | Jul 2026 | 109K | 6.5% | 3 | 404K | 24.4% | 2 | | Aug 2026 | 130K | 7.8% | 3 | 403K | 24.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Look Sharp’s and The Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Look Sharp**: Measured on the search terms “look sharp”, “look sharp album”, “look sharp christmas”, “look sharp dress up”, “look sharp glenfield”, “look sharp halloween”, “look sharp hamilton”, “look sharp langdons road”, “look sharp lunn ave”, “look sharp near me”, “look sharp nz”, “look sharp online”, “look sharp online shopping”, “look sharp riccarton”, “look sharp shop”, “look sharp st lukes”, “look sharp store st lukes”, “look sharp store tower junction”, “look sharp sylvia park”, “look sharp tower junction”, “looksharp”, “looksharp near me”, “looksharp nz”, “looksharp shop”, “looksharpstore co nz”, “st lukes look sharp” and “tower junction look sharp”, summed into one figure. - **The Warehouse**: Measured on the search terms “chromecast the warehouse”, “rug the warehouse”, “The Warehouse”, “the warehouse app”, “the warehouse bbq”, “the warehouse bedding”, “the warehouse cell phones”, “the warehouse chocolates”, “the warehouse clothing”, “the warehouse cushion”, “the warehouse easter eggs”, “the warehouse easter hours”, “the warehouse fans”, “the warehouse foam mattress”, “the warehouse home decor”, “the warehouse homeware”, “the warehouse lego”, “the warehouse mattress”, “the warehouse near me”, “the warehouse new zealand”, “the warehouse nz”, “the warehouse online”, “the warehouse petone lower hutt”, “the warehouse phones”, “the warehouse pool”, “the warehouse pot”, “the warehouse sheets”, “the warehouse store”, “the warehouse the base”, “the warehouse toys”, “the warehouse washing machine”, “thewarehouse co nz”, “thewarehouse nz”, “thewarehouse online” and “thewarehouse toys”, summed into one figure. - [Look Sharp profile](/demand/nz/brands/look-sharp) - [The Warehouse profile](/demand/nz/brands/the-warehouse) - [All discount variety stores in New Zealand](/demand/nz/categories/nz-discount-variety-stores): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Look Sharp or The Warehouse? In August 2026, The Warehouse had more branded searches than Look Sharp among discount variety stores in New Zealand. The Warehouse was estimated to have 403K branded searches compared to Look Sharp’s 130K, and held a 24.2% Share of Search versus Look Sharp’s 7.8%. ## Cite this page Brandwave. "Look Sharp vs The Warehouse: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/look-sharp-vs-the-warehouse This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/look-sharp-vs-the-warehouse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.