--- title: "Longchamp vs Mimco: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Longchamp or Mimco? Compare estimated monthly branded-search demand and Share of Search inside the Handbag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/longchamp-vs-mimco" publisher: "Brandwave" --- # Longchamp vs Mimco: Which is more popular by branded search in New Zealand? Which is more popular in search, Longchamp or Mimco? Compare estimated monthly branded-search demand and Share of Search inside the Handbag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Longchamp and Mimco - **Competitive set**: Handbag brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Longchamp Share of Search**: 7.9% - **Mimco Share of Search**: 1.2% ## Which is more popular in search, Longchamp or Mimco? - In August 2026, Longchamp had more branded searches than Mimco among handbag brands in New Zealand. Longchamp was estimated to have 11.5K branded searches compared to Mimco’s 1.8K, and held a 7.9% Share of Search versus Mimco’s 1.2%. - Longchamp was ahead of Mimco in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Longchamp’s estimated Share of Search among handbag brands in New Zealand moved from 6.2% to 7.9%, and its estimated monthly branded searches moved from 7.8K to 11.5K. - Across the 11 months ending August 2026, Mimco’s estimated Share of Search among handbag brands in New Zealand moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 2K to 1.8K. ## How did search popularity change for New Zealand handbag brands in August 2026? - In August 2026, Longchamp overtook Michael Kors to rank 6th among handbag brands in New Zealand, at 7.9%. - Estimated monthly branded searches for Mimco in New Zealand fell 10.5% over 11 measured months, from 2K to 1.8K in August 2026. ## Month by month | Month | Longchamp estimated searches | Longchamp Share of Search | Longchamp rank | Mimco estimated searches | Mimco Share of Search | Mimco rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.8K | 6.2% | 7 | 2K | 1.6% | 8 | | Nov 2025 | 9.3K | 5.9% | 7 | 2.5K | 1.5% | 8 | | Dec 2025 | 9.5K | 5.6% | 7 | 2.5K | 1.5% | 8 | | Jan 2026 | 10.4K | 7.5% | 7 | 2.1K | 1.5% | 8 | | Feb 2026 | 7.7K | 6.8% | 7 | 1.7K | 1.5% | 8 | | Mar 2026 | 8.1K | 6.6% | 7 | 1.7K | 1.4% | 8 | | Apr 2026 | 7.6K | 6.1% | 7 | 1.8K | 1.5% | 8 | | May 2026 | 8.3K | 6% | 7 | 1.9K | 1.4% | 8 | | Jun 2026 | 10.2K | 6.7% | 7 | 1.9K | 1.3% | 8 | | Jul 2026 | 9.7K | 6.9% | 7 | 1.8K | 1.3% | 8 | | Aug 2026 | 11.5K | 7.9% | 6 | 1.8K | 1.2% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Longchamp’s and Mimco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Longchamp**: Measured on the search terms “la pliage longchamp”, “large longchamp bag”, “longchamp”, “longchamp bag”, “longchamp com”, “longchamp cross bag”, “longchamp handbag”, “longchamp le pliage”, “longchamp le pliage bag”, “longchamp le pliage large”, “longchamp le pliage original”, “longchamp le pliage tote”, “longchamp near me”, “longchamp nz”, “longchamp online”, “longchamp rucksack”, “longchamp small bag”, “longchamp tote” and “longchamp wallet”, summed into one figure. - **Mimco**: Measured on the search terms “mimco”, “mimco bag”, “mimco co nz”, “mimco jewellery”, “mimco leather bag”, “mimco near me”, “mimco nz”, “mimco online”, “mimco purse”, “mimco shoes”, “mimco tote” and “mimco wallet”, summed into one figure. - [Longchamp profile](/demand/nz/brands/longchamp) - [Mimco profile](/demand/nz/brands/mimco) - [All handbag brands in New Zealand](/demand/nz/categories/nz-handbag-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Longchamp or Mimco? In August 2026, Longchamp had more branded searches than Mimco among handbag brands in New Zealand. Longchamp was estimated to have 11.5K branded searches compared to Mimco’s 1.8K, and held a 7.9% Share of Search versus Mimco’s 1.2%. ## Cite this page Brandwave. "Longchamp vs Mimco: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/longchamp-vs-mimco This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/longchamp-vs-mimco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.