--- title: "Logitech vs SteelSeries: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Logitech or SteelSeries? Compare estimated monthly branded-search demand and Share of Search inside the Gaming peripheral brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/logitech-vs-steelseries" publisher: "Brandwave" --- # Logitech vs SteelSeries: Which is more popular by branded search in New Zealand? Which is more popular in search, Logitech or SteelSeries? Compare estimated monthly branded-search demand and Share of Search inside the Gaming peripheral brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Logitech and SteelSeries - **Competitive set**: Gaming peripheral brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Logitech Share of Search**: 45.1% - **SteelSeries Share of Search**: 10.1% ## Which is more popular in search, Logitech or SteelSeries? - In August 2026, Logitech had more branded searches than SteelSeries among gaming peripheral brands in New Zealand. Logitech was estimated to have 18.2K branded searches compared to SteelSeries’ 4.1K, and held a 45.1% Share of Search versus SteelSeries’ 10.1%. - Logitech was ahead of SteelSeries in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand moved from 49.5% to 45.1%, and its estimated monthly branded searches moved from 20.2K to 18.2K. - Across the 11 months ending August 2026, SteelSeries’ estimated Share of Search among gaming peripheral brands in New Zealand moved from 10.3% to 10.1%, and its estimated monthly branded searches moved from 4.2K to 4.1K. ## How did search popularity change for New Zealand gaming peripheral brands in August 2026? - In August 2026, SteelSeries lost estimated Share of Search among gaming peripheral brands in New Zealand, from 11.1% to 10.1%. - Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand has lost ground for 3 months in a row, from 49.3% to 45.1% in August 2026. ## Month by month | Month | Logitech estimated searches | Logitech Share of Search | Logitech rank | SteelSeries estimated searches | SteelSeries Share of Search | SteelSeries rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.2K | 49.5% | 1 | 4.2K | 10.3% | 3 | | Nov 2025 | 20.2K | 45.2% | 1 | 5K | 11.1% | 3 | | Dec 2025 | 21.6K | 43.6% | 1 | 5.4K | 10.9% | 4 | | Jan 2026 | 21K | 44.8% | 1 | 5.3K | 11.4% | 3 | | Feb 2026 | 16.2K | 46.6% | 1 | 3.8K | 10.8% | 3 | | Mar 2026 | 17.6K | 47.8% | 1 | 3.8K | 10.2% | 3 | | Apr 2026 | 18.5K | 47.8% | 1 | 4K | 10.2% | 3 | | May 2026 | 20.1K | 49.3% | 1 | 3.9K | 9.5% | 3 | | Jun 2026 | 19.9K | 47.3% | 1 | 4.9K | 11.7% | 3 | | Jul 2026 | 17.9K | 45.3% | 1 | 4.4K | 11.1% | 3 | | Aug 2026 | 18.2K | 45.1% | 1 | 4.1K | 10.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Logitech’s and SteelSeries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Logitech**: Measured on the search terms “g305 logitech”, “logitech”, “logitech com”, “logitech g hub”, “logitech g pro”, “logitech g29”, “logitech g502”, “logitech g920”, “logitech g923”, “logitech gaming”, “logitech headset”, “logitech keyboard”, “logitech mice”, “logitech mx master”, “logitech mx master 3s”, “logitech mx master 4”, “logitech nz”, “logitech online” and “logitech speakers”, summed into one figure. - **SteelSeries**: Measured on the search terms “steelseries”, “steelseries 7”, “steelseries apex 3”, “steelseries apex pro”, “steelseries apex pro tkl”, “steelseries arctis”, “steelseries arctis 5”, “steelseries arctis nova”, “steelseries arctis nova 1”, “steelseries arctis nova 5”, “steelseries arctis nova 7”, “steelseries arctis nova 7 wireless”, “steelseries arctis nova pro”, “steelseries arctis nova pro wireless”, “steelseries arctis pro”, “steelseries com”, “steelseries gaming”, “steelseries headset”, “steelseries keyboard”, “steelseries mouse”, “steelseries mousepad”, “steelseries near me”, “steelseries new zealand”, “steelseries nz”, “steelseries online”, “steelseries qck”, “steelseries qck heavy” and “steelseries qck mousepad”, summed into one figure. - [Logitech profile](/demand/nz/brands/logitech) - [SteelSeries profile](/demand/nz/brands/steelseries) - [All gaming peripheral brands in New Zealand](/demand/nz/categories/nz-gaming-peripheral-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Logitech or SteelSeries? In August 2026, Logitech had more branded searches than SteelSeries among gaming peripheral brands in New Zealand. Logitech was estimated to have 18.2K branded searches compared to SteelSeries’ 4.1K, and held a 45.1% Share of Search versus SteelSeries’ 10.1%. ## Cite this page Brandwave. "Logitech vs SteelSeries: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/logitech-vs-steelseries This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/logitech-vs-steelseries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.