--- title: "Loewe vs Saint Laurent: Which is searched more in New Zealand?" description: "Is Loewe or Saint Laurent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luxury fashion houses set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/loewe-vs-saint-laurent" publisher: "Brandwave" --- # Loewe vs Saint Laurent: Which is searched more in New Zealand? Is Loewe or Saint Laurent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luxury fashion houses set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Loewe and Saint Laurent - **Competitive set**: Luxury fashion houses - **Market**: New Zealand - **Month measured**: Sep 2026 - **Loewe Share of Search**: 1.5% - **Saint Laurent Share of Search**: 12.7% ## Is Loewe or Saint Laurent more popular in search? - In September 2026, Saint Laurent had more branded searches than Loewe among luxury fashion houses in New Zealand. Saint Laurent had about 15,700 branded searches, while Loewe had 1,900. Saint Laurent made up 12.7% of all luxury fashion house searches we track, and Loewe accounted for 1.5%. - Saint Laurent was ahead of Loewe in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Loewe’s share of searches among luxury fashion houses in New Zealand moved from 2% to 1.5%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, Saint Laurent’s share of searches among luxury fashion houses in New Zealand moved from 11.1% to 12.7%, and its estimated monthly branded searches moved from 13.3K to 15.7K. ## Top luxury fashion houses in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Saint Laurent was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Loewe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Saint Laurent was listed before Loewe in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Louis Vuitton | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Chanel | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Saint Laurent | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Dior | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Prada | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Hermès | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Bottega Veneta | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Loewe | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Gucci | 9th | 2 of 3 | 2 of 2 | 4 of 5 | ## Every AI answer about luxury fashion houses - Asked ChatGPT "Which luxury fashion house brand should I buy in New Zealand?": 1. Saint Laurent, 2. Loewe, 3. Louis Vuitton, 4. Bottega Veneta, 5. Prada - Asked ChatGPT "What are the best luxury fashion house brands in New Zealand?": 1. Chanel, 2. Louis Vuitton, 3. Prada, 4. Bottega Veneta, 5. Saint Laurent, 6. Dior, 7. Loewe, 8. Gucci - Asked ChatGPT "What's the best luxury fashion house brand in New Zealand for designer clothing?": 1. Chanel, 2. Dior, 3. Gucci, 4. Prada - Searched Google, AI Overview "luxury fashion brands": 1. Louis Vuitton, 2. Chanel, 3. Hermès, 4. Dior, 5. Gucci, 6. Prada, 7. Saint Laurent - Searched Google, AI Overview "luxury clothing brand": 1. Louis Vuitton, 2. Chanel, 3. Hermès, 4. Dior, 5. Saint Laurent, 6. Gucci, 7. Prada, 8. Bottega Veneta Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand luxury fashion houses in September 2026? - In September 2026, Saint Laurent gained share of searches among luxury fashion houses in New Zealand, from 11.6% to 12.7%. - Estimated monthly branded searches for Loewe in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Loewe estimated searches | Loewe Share of Search | Loewe rank | Saint Laurent estimated searches | Saint Laurent Share of Search | Saint Laurent rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 2% | 8 | 13.3K | 11.1% | 5 | | Nov 2025 | 1.9K | 1.4% | 8 | 16.3K | 12.3% | 5 | | Dec 2025 | 1.9K | 1.3% | 8 | 17.2K | 11.4% | 5 | | Jan 2026 | 1.9K | 1.5% | 8 | 14.6K | 11.8% | 5 | | Feb 2026 | 1.6K | 1.5% | 8 | 11.6K | 11% | 5 | | Mar 2026 | 1.6K | 1.4% | 8 | 12.9K | 11.3% | 5 | | Apr 2026 | 1.6K | 1.4% | 8 | 12.8K | 10.9% | 5 | | May 2026 | 1.9K | 1.4% | 8 | 13.4K | 10.1% | 5 | | Jun 2026 | 1.9K | 1.5% | 8 | 13.2K | 10% | 5 | | Jul 2026 | 1.6K | 1.3% | 8 | 13.4K | 11% | 5 | | Aug 2026 | 1.9K | 1.5% | 8 | 15K | 11.6% | 5 | | Sep 2026 | 1.9K | 1.5% | 8 | 15.7K | 12.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Loewe’s and Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Loewe**: Measured on the search term “loewe”. - **Saint Laurent**: Measured on the search terms “saint laurent”, “saint laurent bag”, “saint laurent handbag”, “saint laurent shoes”, “saint laurent wallet”, “saint laurent ysl”, “saintlaurent”, “saintlaurent bag”, “saintlaurent shoes”, “saintlaurent wallet”, “ye saint laurent”, “ysl babycat”, “ysl high heel”, “ysl mon paris” and “ysl y edo”, summed into one figure. - [Loewe profile](/demand/nz/brands/loewe) - [Saint Laurent profile](/demand/nz/brands/saint-laurent) - [All luxury fashion houses in New Zealand](/demand/nz/categories/nz-luxury-fashion-houses): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Loewe or Saint Laurent more popular in search? In September 2026, Saint Laurent had more branded searches than Loewe among luxury fashion houses in New Zealand. Saint Laurent had about 15,700 branded searches, while Loewe had 1,900. Saint Laurent made up 12.7% of all luxury fashion house searches we track, and Loewe accounted for 1.5%. ## Cite this page Brandwave. "Loewe vs Saint Laurent: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/loewe-vs-saint-laurent This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/loewe-vs-saint-laurent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.