---
title: "Lodge Real Estate vs One Agency: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Lodge Real Estate or One Agency? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/lodge-real-estate-vs-one-agency"
publisher: "Brandwave"
---

# Lodge Real Estate vs One Agency: Which is more popular by branded search in New Zealand?

Which is more popular in search, Lodge Real Estate or One Agency? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lodge Real Estate and One Agency
- **Competitive set**: Residential Real Estate Agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Lodge Real Estate Share of Search**: 1.8%
- **One Agency Share of Search**: 0.46%

## Which is more popular in search, Lodge Real Estate or One Agency?

- In August 2026, Lodge Real Estate had more branded searches than One Agency among residential real estate agencies in New Zealand. Lodge Real Estate was estimated to have 3.5K branded searches compared to One Agency’s 870, and held a 1.8% Share of Search versus One Agency’s 0.46%.
- Lodge Real Estate was ahead of One Agency in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lodge Real Estate’s estimated Share of Search among residential real estate agencies in New Zealand held steady at 1.8%, and its estimated monthly branded searches moved from 4.2K to 3.5K.
- Across the 11 months ending August 2026, One Agency’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.63% to 0.46%, and its estimated monthly branded searches moved from 1.4K to 870.

## How did search popularity change for New Zealand residential real estate agencies in August 2026?

- Estimated monthly branded searches for One Agency in New Zealand fell 39.6% over 11 measured months, from 1.4K to 870 in August 2026.
- Estimated monthly branded searches for Lodge Real Estate in New Zealand fell 17.1% over 11 measured months, from 4.2K to 3.5K in August 2026.

## Month by month

| Month | Lodge Real Estate estimated searches | Lodge Real Estate Share of Search | Lodge Real Estate rank | One Agency estimated searches | One Agency Share of Search | One Agency rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.2K | 1.8% | 9 | 1.4K | 0.63% | 17 |
| Nov 2025 | 4.2K | 1.9% | 9 | 1.3K | 0.57% | 17 |
| Dec 2025 | 2.9K | 1.7% | 9 | 960 | 0.57% | 16 |
| Jan 2026 | 3.6K | 1.7% | 9 | 1.4K | 0.63% | 16 |
| Feb 2026 | 3.9K | 1.8% | 8 | 1.1K | 0.52% | 18 |
| Mar 2026 | 4.1K | 1.7% | 8 | 1.2K | 0.5% | 18 |
| Apr 2026 | 3.8K | 1.9% | 8 | 920 | 0.47% | 18 |
| May 2026 | 4.1K | 2.1% | 8 | 910 | 0.46% | 18 |
| Jun 2026 | 4.1K | 2.2% | 8 | 770 | 0.41% | 18 |
| Jul 2026 | 3.5K | 1.9% | 8 | 790 | 0.44% | 18 |
| Aug 2026 | 3.5K | 1.8% | 8 | 870 | 0.46% | 18 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lodge Real Estate’s and One Agency’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lodge Real Estate**: Measured on the search terms “lodge hamilton”, “lodge real estate” and “lodge real estate hamilton”, summed into one figure.
- **One Agency**: Measured on the search terms “one agency”, “one agency invercargill”, “one agency new zealand”, “one agency nz”, “one agency queenstown”, “one agency real estate”, “oneagency” and “oneagency.nz”, summed into one figure.

- [Lodge Real Estate profile](/demand/nz/brands/lodge-real-estate)
- [One Agency profile](/demand/nz/brands/one-agency)
- [All residential real estate agencies in New Zealand](/demand/nz/categories/nz-residential-real-estate-agencies): The set both shares are measured inside, 22 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lodge Real Estate or One Agency?

In August 2026, Lodge Real Estate had more branded searches than One Agency among residential real estate agencies in New Zealand. Lodge Real Estate was estimated to have 3.5K branded searches compared to One Agency’s 870, and held a 1.8% Share of Search versus One Agency’s 0.46%.

## Cite this page

Brandwave. "Lodge Real Estate vs One Agency: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lodge-real-estate-vs-one-agency

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lodge-real-estate-vs-one-agency. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
