--- title: "Loctite vs Selleys: Which is searched more in New Zealand?" description: "Is Loctite or Selleys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adhesive and sealant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/loctite-vs-selleys" publisher: "Brandwave" --- # Loctite vs Selleys: Which is searched more in New Zealand? Is Loctite or Selleys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adhesive and sealant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Loctite and Selleys - **Competitive set**: Adhesive and sealant brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Loctite Share of Search**: 19.4% - **Selleys Share of Search**: 18.5% ## Is Loctite or Selleys more popular in search? - In September 2026, Loctite had more branded searches than Selleys among adhesive and sealant brands in New Zealand. Loctite had about 1,310 branded searches, while Selleys had 1,250. Loctite made up 19.4% of all adhesive and sealant brand searches we track, and Selleys accounted for 18.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Selleys took it in November 2025, Loctite took it in August 2026. - Across the 12 months ending September 2026, Loctite’s share of searches among adhesive and sealant brands in New Zealand moved from 21.1% to 19.4%, and its estimated monthly branded searches held steady at 1.3K. - Across the 12 months ending September 2026, Selleys’ share of searches among adhesive and sealant brands in New Zealand moved from 18.9% to 18.5%, and its estimated monthly branded searches moved from 1.2K to 1.3K. ## Top adhesive and sealant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Selleys appeared in all five answers. Loctite was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Selleys was listed before Loctite in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Selleys | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sika | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Gorilla Glue | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Bostik | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Liquid Nails | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Loctite | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Araldite | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Holdfast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Parfix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tarzan's Grip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about adhesive and sealant brands - Asked ChatGPT "Which adhesive and sealant brand should I buy in New Zealand?": 1. Selleys, 2. Sika, 3. Bostik, 4. Liquid Nails - Asked ChatGPT "What are the best adhesive and sealant brands in New Zealand?": 1. Sika, 2. Selleys, 3. Bostik, 4. Gorilla Glue, 5. Liquid Nails, 6. Araldite - Asked ChatGPT "What's the best adhesive and sealant brand in New Zealand for home repairs?": 1. Selleys, 2. Sika, 3. Bostik, 4. Gorilla Glue, 5. Liquid Nails, 6. Araldite - Searched Google, AI Overview "best glue brand": 1. Loctite, 2. Gorilla Glue, 3. Selleys, 4. Liquid Nails - Searched Google, AI Overview "construction adhesive nz": 1. Liquid Nails, 2. Selleys, 3. Gorilla Glue, 4. Bostik, 5. Sika Not named in any answer: Holdfast, Parfix and Tarzan's Grip. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand adhesive and sealant brands in September 2026? - In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches. - In September 2026, Loctite lost share of searches among adhesive and sealant brands in New Zealand, from 20.2% to 19.4%. ## Month by month | Month | Loctite estimated searches | Loctite Share of Search | Loctite rank | Selleys estimated searches | Selleys Share of Search | Selleys rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 21.1% | 1 | 1.2K | 18.9% | 2 | | Nov 2025 | 1K | 17.8% | 4 | 1.1K | 19% | 1 | | Dec 2025 | 1K | 18.4% | 2 | 1.1K | 19.7% | 1 | | Jan 2026 | 1K | 17.1% | 4 | 1.2K | 20.2% | 1 | | Feb 2026 | 1K | 18.1% | 3 | 1K | 18.2% | 1 | | Mar 2026 | 1K | 16.7% | 5 | 1.1K | 18.9% | 1 | | Apr 2026 | 1K | 17.4% | 3 | 1.2K | 21.4% | 1 | | May 2026 | 1K | 17.2% | 3 | 1.2K | 20.2% | 1 | | Jun 2026 | 1K | 16.6% | 3 | 1.1K | 19% | 2 | | Jul 2026 | 1K | 16.3% | 4 | 1.1K | 18.3% | 2 | | Aug 2026 | 1.3K | 20.2% | 1 | 1.2K | 18.8% | 2 | | Sep 2026 | 1.3K | 19.4% | 1 | 1.3K | 18.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Loctite’s and Selleys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Loctite**: Measured on the search terms “araldite loctite”, “loctite”, “loctite araldite” and “loctite liquid nails”, summed into one figure. - **Selleys**: Measured on the search terms “armour flex selleys”, “ezi press selleys”, “ezy glide selleys”, “flexiseal selleys”, “mortar works selleys”, “plasti bond selleys”, “sealant selleys”, “selleys”, “selleys 308”, “selleys 401”, “selleys 401 silicone”, “selleys adhesives”, “selleys araldite”, “selleys knead it”, “selleys kwik grip”, “selleys marine flex”, “selleys power grip”, “selleys products”, “selleys quick grip”, “selleys sealant”, “selleys silicone”, “selleys silicone sealant”, “selleys spakfilla”, “selleys storm sealant” and “selleys super cloth”, summed into one figure. - [Loctite profile](/demand/nz/brands/loctite) - [Selleys profile](/demand/nz/brands/selleys) - [All adhesive and sealant brands in New Zealand](/demand/nz/categories/nz-adhesive-and-sealant-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Loctite or Selleys more popular in search? In September 2026, Loctite had more branded searches than Selleys among adhesive and sealant brands in New Zealand. Loctite had about 1,310 branded searches, while Selleys had 1,250. Loctite made up 19.4% of all adhesive and sealant brand searches we track, and Selleys accounted for 18.5%. ## Cite this page Brandwave. "Loctite vs Selleys: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/loctite-vs-selleys This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/loctite-vs-selleys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.