---
title: "Lockwood vs Yale: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Lockwood or Yale? Compare estimated monthly branded-search demand and Share of Search inside the Door lock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/lockwood-vs-yale"
publisher: "Brandwave"
---

# Lockwood vs Yale: Which is more popular by branded search in New Zealand?

Which is more popular in search, Lockwood or Yale? Compare estimated monthly branded-search demand and Share of Search inside the Door lock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lockwood and Yale
- **Competitive set**: Door lock brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Lockwood Share of Search**: 9.1%
- **Yale Share of Search**: 49.1%

## Which is more popular in search, Lockwood or Yale?

- In August 2026, Yale had more branded searches than Lockwood among door lock brands in New Zealand. Yale was estimated to have 1.7K branded searches compared to Lockwood’s 320, and held a 49.1% Share of Search versus Lockwood’s 9.1%.
- Yale was ahead of Lockwood in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lockwood’s estimated Share of Search among door lock brands in New Zealand moved from 8.2% to 9.1%, and its estimated monthly branded searches moved from 230 to 320.
- Across the 11 months ending August 2026, Yale’s estimated Share of Search among door lock brands in New Zealand moved from 58.7% to 49.1%, and its estimated monthly branded searches moved from 1.6K to 1.7K.

## How did search popularity change for New Zealand door lock brands in August 2026?

- In August 2026, Yale overtook Schlage to take the highest estimated Share of Search among door lock brands in New Zealand, at 49.1%.
- In August 2026, Lockwood gained estimated Share of Search among door lock brands in New Zealand, from 7.1% to 9.1%.

## Month by month

| Month | Lockwood estimated searches | Lockwood Share of Search | Lockwood rank | Yale estimated searches | Yale Share of Search | Yale rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 230 | 8.2% | 3 | 1.6K | 58.7% | 1 |
| Nov 2025 | 260 | 10.1% | 3 | 1.5K | 58.1% | 1 |
| Dec 2025 | 230 | 8.6% | 3 | 1.6K | 60.5% | 1 |
| Jan 2026 | 230 | 8% | 3 | 1.7K | 58.4% | 1 |
| Feb 2026 | 260 | 8.7% | 3 | 1.4K | 45.2% | 1 |
| Mar 2026 | 260 | 7.8% | 3 | 1.4K | 43.4% | 2 |
| Apr 2026 | 300 | 8.1% | 3 | 1.5K | 41.4% | 2 |
| May 2026 | 270 | 6.4% | 3 | 1.6K | 36.8% | 2 |
| Jun 2026 | 230 | 4.8% | 3 | 1.6K | 32.2% | 2 |
| Jul 2026 | 270 | 7.1% | 3 | 1.6K | 41.5% | 2 |
| Aug 2026 | 320 | 9.1% | 3 | 1.7K | 49.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lockwood’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lockwood**: Measured on the search terms “door lock lockwood”, “lockwood deadbolt”, “lockwood deadlock”, “lockwood digital door lock”, “lockwood door handle” and “lockwood lock”, summed into one figure.
- **Yale**: Measured on the search terms “yale deadbolt”, “yale digital door lock”, “yale door handle”, “yale door lock”, “yale electronic door lock”, “yale lock” and “yale sliding door lock”, summed into one figure.

- [Lockwood profile](/demand/nz/brands/lockwood)
- [Yale profile](/demand/nz/brands/yale)
- [All door lock brands in New Zealand](/demand/nz/categories/nz-door-lock-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lockwood or Yale?

In August 2026, Yale had more branded searches than Lockwood among door lock brands in New Zealand. Yale was estimated to have 1.7K branded searches compared to Lockwood’s 320, and held a 49.1% Share of Search versus Lockwood’s 9.1%.

## Cite this page

Brandwave. "Lockwood vs Yale: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lockwood-vs-yale

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lockwood-vs-yale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.