--- title: "L'Occitane vs Lush: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, L'Occitane or Lush? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/loccitane-vs-lush" publisher: "Brandwave" --- # L'Occitane vs Lush: Which is more popular by branded search in New Zealand? Which is more popular in search, L'Occitane or Lush? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: L'Occitane and Lush - **Competitive set**: Bath, body and cosmetics stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **L'Occitane Share of Search**: 17.3% - **Lush Share of Search**: 34.3% ## Which is more popular in search, L'Occitane or Lush? - In August 2026, Lush had more branded searches than L'Occitane among bath, body and cosmetics stores in New Zealand. Lush was estimated to have 20.2K branded searches compared to L'Occitane’s 10.2K, and held a 34.3% Share of Search versus L'Occitane’s 17.3%. - Lush was ahead of L'Occitane in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, L'Occitane’s estimated Share of Search among bath, body and cosmetics stores in New Zealand moved from 15.8% to 17.3%, and its estimated monthly branded searches moved from 9.8K to 10.2K. - Across the 11 months ending August 2026, Lush’s estimated Share of Search among bath, body and cosmetics stores in New Zealand moved from 40.3% to 34.3%, and its estimated monthly branded searches moved from 25.1K to 20.2K. ## How did search popularity change for New Zealand bath, body and cosmetics stores in August 2026? - In August 2026, Lush overtook Ecoya to take the highest estimated Share of Search among bath, body and cosmetics stores in New Zealand, at 34.3%. - In August 2026, L'Occitane gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 14.2% to 17.3%. ## Month by month | Month | L'Occitane estimated searches | L'Occitane Share of Search | L'Occitane rank | Lush estimated searches | Lush Share of Search | Lush rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.8K | 15.8% | 4 | 25.1K | 40.3% | 1 | | Nov 2025 | 17K | 13.8% | 4 | 36.6K | 29.7% | 1 | | Dec 2025 | 20.6K | 16.5% | 3 | 54.2K | 43.3% | 1 | | Jan 2026 | 9.7K | 17.3% | 3 | 21.8K | 39% | 1 | | Feb 2026 | 7.2K | 15.8% | 4 | 17.1K | 37.4% | 1 | | Mar 2026 | 8.7K | 17.4% | 4 | 17.4K | 34.7% | 1 | | Apr 2026 | 8.7K | 18% | 4 | 16.7K | 34.3% | 1 | | May 2026 | 10.5K | 18.8% | 4 | 18K | 32.3% | 1 | | Jun 2026 | 10.6K | 18% | 4 | 21.6K | 36.8% | 1 | | Jul 2026 | 10.2K | 14.2% | 4 | 21.6K | 30.1% | 2 | | Aug 2026 | 10.2K | 17.3% | 4 | 20.2K | 34.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using L'Occitane’s and Lush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **L'Occitane**: Measured on the search terms “almond shower oil l occitane”, “almond supple skin oil l occitane”, “balm l occitane”, “body oil l occitane”, “l occitane”, “l occitane almond oil”, “l occitane bath bombs”, “l occitane body care”, “l occitane en provenc”, “l occitane gift sets”, “l occitane hand cream”, “l occitane near me”, “l occitane oil”, “l occitane oil shower”, “loccitane”, “loccitane bath bombs”, “loccitane body care”, “loccitane gift sets”, “loccitane hand cream”, “loccitane handcream”, “loccitane near me”, “loccitane new zealand”, “loccitane nz” and “loccitane online”, summed into one figure. - **Lush**: Measured on the search terms “lush”, “lush bath bombs”, “lush beauty”, “lush body care”, “lush com”, “lush cosmetics”, “lush gift sets”, “lush hand cream”, “lush let the good times roll”, “lush near me”, “lush nz”, “lush online”, “lush perfume”, “lush shop” and “lush super milk”, summed into one figure. - [L'Occitane profile](/demand/nz/brands/loccitane) - [Lush profile](/demand/nz/brands/lush) - [All bath, body and cosmetics stores in New Zealand](/demand/nz/categories/nz-bath-and-body-stores): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, L'Occitane or Lush? In August 2026, Lush had more branded searches than L'Occitane among bath, body and cosmetics stores in New Zealand. Lush was estimated to have 20.2K branded searches compared to L'Occitane’s 10.2K, and held a 34.3% Share of Search versus L'Occitane’s 17.3%. ## Cite this page Brandwave. "L'Occitane vs Lush: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/loccitane-vs-lush This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/loccitane-vs-lush. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.