--- title: "Localize vs Phrase: Which is more popular in New Zealand?" description: "Is Localize or Phrase more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Website localization platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/localize-vs-phrase" publisher: "Brandwave" --- # Localize vs Phrase: Which is more popular in New Zealand? Is Localize or Phrase more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Website localization platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Localize and Phrase - **Competitive set**: Website localization platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Localize Share of Search**: 42.9% - **Phrase Share of Search**: 4.8% ## Is Localize or Phrase more popular in search? - In October 2026, Localize had more branded searches than Phrase among website localization platforms in New Zealand. Localize had about 90 branded searches, while Phrase had 10. Localize made up 42.9% of all website localization platform searches we track, and Phrase accounted for 4.8%. - Localize was ahead of Phrase in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Localize’s share of searches among website localization platforms in New Zealand moved from 17.9% to 42.9%, and its estimated monthly branded searches moved from 50 to 90. - Across the 12 months ending October 2026, Phrase’s share of searches among website localization platforms in New Zealand moved from 7.1% to 4.8%, and its estimated monthly branded searches moved from 20 to 10. ## Top website localization platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Localize and Phrase were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Phrase was listed before Localize in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weglot | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lokalise | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | TranslatePress | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Crowdin | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Phrase | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Localize | 6th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about website localization platforms - Asked ChatGPT "Which website localization platform should I use in New Zealand?": 1. Weglot, 2. Lokalise, 3. Crowdin, 4. Phrase - Asked ChatGPT "What are the best website localization platforms in New Zealand?": 1. Weglot, 2. Lokalise, 3. TranslatePress, 4. Crowdin, 5. Phrase, 6. Localize - Asked ChatGPT "What's the best website localization platform in New Zealand for multiple languages?": 1. Weglot, 2. TranslatePress, 3. Localize, 4. Lokalise - Searched Google, AI Overview "website translation tool": 1. Weglot, 2. TranslatePress - Searched Google, AI Overview "localisation platform": 1. Lokalise, 2. Phrase, 3. Crowdin, 4. Localize Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand website localization platforms in October 2026? - In October 2026, Localize gained share of searches among website localization platforms in New Zealand, from 33.3% to 42.9%. - In October 2026, Phrase lost share of searches among website localization platforms in New Zealand, from 14.8% to 4.8%. ## How has branded search for Localize and Phrase changed in New Zealand over the last 12 months? | Month | Localize estimated searches | Localize Share of Search | Localize rank | Phrase estimated searches | Phrase Share of Search | Phrase rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 50 | 17.9% | 4 | 20 | 7.1% | 5 | | Dec 2025 | 30 | 16.7% | 4 | 20 | 11.1% | 5 | | Jan 2026 | 40 | 21.1% | 3 | 20 | 10.5% | 5 | | Feb 2026 | 50 | 19.2% | 3 | 20 | 7.7% | 5 | | Mar 2026 | 140 | 45.2% | 1 | 10 | 3.2% | 5 | | Apr 2026 | 50 | 21.7% | 3 | 10 | 4.3% | 5 | | May 2026 | 90 | 34.6% | 1 | 30 | 11.5% | 5 | | Jun 2026 | 70 | 30.4% | 1 | 30 | 13% | 5 | | Jul 2026 | 50 | 22.7% | 2 | 20 | 9.1% | 5 | | Aug 2026 | 70 | 35% | 1 | 20 | 10% | 5 | | Sep 2026 | 90 | 33.3% | 1 | 40 | 14.8% | 4 | | Oct 2026 | 90 | 42.9% | 1 | 10 | 4.8% | 5 | ## How are Localize’s and Phrase’s branded searches counted? Brandwave collects information about searches that people make online using Localize’s and Phrase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Localize**: Measured on the search term “localize”. - **Phrase**: Measured on the search terms “phrase localization platform”, “phrase strings”, “phrase tms” and “phrase translation”, summed into one figure. - [Localize profile](/demand/nz/brands/localize) - [Phrase profile](/demand/nz/brands/phrase) - [All website localization platforms in New Zealand](/demand/nz/categories/nz-website-localization-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Localize or Phrase more popular in search? In October 2026, Localize had more branded searches than Phrase among website localization platforms in New Zealand. Localize had about 90 branded searches, while Phrase had 10. Localize made up 42.9% of all website localization platform searches we track, and Phrase accounted for 4.8%. ## Cite this page Brandwave. "Localize vs Phrase: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/localize-vs-phrase This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/localize-vs-phrase. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.