--- title: "Loan Market vs Total Mortgages: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Loan Market or Total Mortgages? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/loan-market-vs-total-mortgages" publisher: "Brandwave" --- # Loan Market vs Total Mortgages: Which is more popular by branded search in New Zealand? Which is more popular in search, Loan Market or Total Mortgages? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Loan Market and Total Mortgages - **Competitive set**: Queenstown mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Loan Market Share of Search**: 51.5% - **Total Mortgages Share of Search**: 13.3% ## Which is more popular in search, Loan Market or Total Mortgages? - In August 2026, Loan Market had more branded searches than Total Mortgages among queenstown mortgage advisers in New Zealand. Loan Market was estimated to have 1.7K branded searches compared to Total Mortgages’ 440, and held a 51.5% Share of Search versus Total Mortgages’ 13.3%. - Loan Market was ahead of Total Mortgages in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among queenstown mortgage advisers in New Zealand moved from 51.1% to 51.5%, and its estimated monthly branded searches held steady at 1.7K. - Across the 11 months ending August 2026, Total Mortgages’ estimated Share of Search among queenstown mortgage advisers in New Zealand moved from 21.1% to 13.3%, and its estimated monthly branded searches moved from 690 to 440. ## How did search popularity change for New Zealand queenstown mortgage advisers in August 2026? - In August 2026, Custom Mortgages overtook Total Mortgages to rank 2nd among queenstown mortgage advisers in New Zealand, at 14.5%. - In August 2026, Total Mortgages lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 16.2% to 13.3%. - In August 2026, Loan Market lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 52.2% to 51.5%. ## Month by month | Month | Loan Market estimated searches | Loan Market Share of Search | Loan Market rank | Total Mortgages estimated searches | Total Mortgages Share of Search | Total Mortgages rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 51.1% | 1 | 690 | 21.1% | 2 | | Nov 2025 | 1.6K | 52.4% | 1 | 570 | 18.1% | 2 | | Dec 2025 | 1.2K | 53.2% | 1 | 460 | 20.9% | 2 | | Jan 2026 | 1.4K | 44.6% | 1 | 560 | 17.2% | 3 | | Feb 2026 | 1.8K | 52.7% | 1 | 550 | 16.4% | 2 | | Mar 2026 | 1.8K | 49.7% | 1 | 560 | 15.1% | 3 | | Apr 2026 | 1.5K | 46.8% | 1 | 460 | 14% | 3 | | May 2026 | 1.6K | 49.8% | 1 | 570 | 17.2% | 2 | | Jun 2026 | 1.5K | 45.2% | 1 | 550 | 16.1% | 3 | | Jul 2026 | 1.5K | 52.2% | 1 | 470 | 16.2% | 2 | | Aug 2026 | 1.7K | 51.5% | 1 | 440 | 13.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Loan Market’s and Total Mortgages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Loan Market**: Measured on the search terms “loan market”, “loan market agile”, “loan market auckland”, “loan market blenheim”, “loan market christchurch”, “loan market hamilton”, “loan market mortgage brokers”, “loan market new zealand”, “loan market nz”, “loan market queenstown”, “loan market tauranga” and “loanmarket”, summed into one figure. - **Total Mortgages**: Measured on the search terms “total mortgages”, “total mortgages nz”, “total nz”, “total.nz” and “totalmortgage”, summed into one figure. - [Loan Market profile](/demand/nz/brands/loan-market) - [Total Mortgages profile](/demand/nz/brands/total-mortgages) - [All queenstown mortgage advisers in New Zealand](/demand/nz/categories/nz-queenstown-mortgage-advisers): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Loan Market or Total Mortgages? In August 2026, Loan Market had more branded searches than Total Mortgages among queenstown mortgage advisers in New Zealand. Loan Market was estimated to have 1.7K branded searches compared to Total Mortgages’ 440, and held a 51.5% Share of Search versus Total Mortgages’ 13.3%. ## Cite this page Brandwave. "Loan Market vs Total Mortgages: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/loan-market-vs-total-mortgages This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/loan-market-vs-total-mortgages. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.