--- title: "Loan Market vs Mortgage Link: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Loan Market or Mortgage Link? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/loan-market-vs-mortgage-link" publisher: "Brandwave" --- # Loan Market vs Mortgage Link: Which is more popular by branded search in New Zealand? Which is more popular in search, Loan Market or Mortgage Link? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Loan Market and Mortgage Link - **Competitive set**: mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Loan Market Share of Search**: 7.6% - **Mortgage Link Share of Search**: 2.7% ## Which is more popular in search, Loan Market or Mortgage Link? - In August 2026, Loan Market had more branded searches than Mortgage Link among mortgage advisers in New Zealand. Loan Market was estimated to have 1.7K branded searches compared to Mortgage Link’s 600, and held a 7.6% Share of Search versus Mortgage Link’s 2.7%. - Loan Market was ahead of Mortgage Link in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among mortgage advisers in New Zealand moved from 6.5% to 7.6%, and its estimated monthly branded searches held steady at 1.7K. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among mortgage advisers in New Zealand moved from 3.4% to 2.7%, and its estimated monthly branded searches moved from 860 to 600. ## How did search popularity change for New Zealand mortgage advisers in August 2026? - Loan Market’s estimated Share of Search among mortgage advisers in New Zealand has gained ground for 3 months in a row, from 7.1% to 7.6% in August 2026. - Mortgage Link’s estimated Share of Search among mortgage advisers in New Zealand has lost ground for 3 months in a row, from 3.6% to 2.7% in August 2026. ## Month by month | Month | Loan Market estimated searches | Loan Market Share of Search | Loan Market rank | Mortgage Link estimated searches | Mortgage Link Share of Search | Mortgage Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 6.5% | 3 | 860 | 3.4% | 9 | | Nov 2025 | 1.6K | 6.7% | 4 | 680 | 2.8% | 9 | | Dec 2025 | 1.2K | 6.3% | 4 | 560 | 3% | 8 | | Jan 2026 | 1.4K | 6.3% | 3 | 730 | 3.2% | 8 | | Feb 2026 | 1.8K | 7% | 4 | 800 | 3.2% | 8 | | Mar 2026 | 1.8K | 7.1% | 3 | 860 | 3.3% | 9 | | Apr 2026 | 1.5K | 7.1% | 3 | 720 | 3.3% | 9 | | May 2026 | 1.6K | 7.1% | 3 | 840 | 3.6% | 8 | | Jun 2026 | 1.5K | 7.2% | 3 | 760 | 3.6% | 9 | | Jul 2026 | 1.5K | 7.2% | 3 | 640 | 3% | 9 | | Aug 2026 | 1.7K | 7.6% | 3 | 600 | 2.7% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Loan Market’s and Mortgage Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Loan Market**: Measured on the search terms “loan market”, “loan market agile”, “loan market auckland”, “loan market blenheim”, “loan market christchurch”, “loan market hamilton”, “loan market mortgage brokers”, “loan market new zealand”, “loan market nz”, “loan market queenstown”, “loan market tauranga” and “loanmarket”, summed into one figure. - **Mortgage Link**: Measured on the search terms “mortgage link”, “mortgage link dunedin”, “mortgage link feilding”, “mortgage link kapiti”, “mortgage link manawatu”, “mortgage link nz”, “mortgage link otago”, “mortgage link palmerston north”, “mortgage link taupo” and “mortgagelink”, summed into one figure. - [Loan Market profile](/demand/nz/brands/loan-market) - [Mortgage Link profile](/demand/nz/brands/mortgage-link) - [All mortgage advisers in New Zealand](/demand/nz/categories/nz-mortgage-advisers): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Loan Market or Mortgage Link? In August 2026, Loan Market had more branded searches than Mortgage Link among mortgage advisers in New Zealand. Loan Market was estimated to have 1.7K branded searches compared to Mortgage Link’s 600, and held a 7.6% Share of Search versus Mortgage Link’s 2.7%. ## Cite this page Brandwave. "Loan Market vs Mortgage Link: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/loan-market-vs-mortgage-link This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/loan-market-vs-mortgage-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.