--- title: "Loan Market vs Mortgage HQ: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Loan Market or Mortgage HQ? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/loan-market-vs-mortgage-hq" publisher: "Brandwave" --- # Loan Market vs Mortgage HQ: Which is more popular by branded search in New Zealand? Which is more popular in search, Loan Market or Mortgage HQ? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Loan Market and Mortgage HQ - **Competitive set**: mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Loan Market Share of Search**: 7.6% - **Mortgage HQ Share of Search**: 3.8% ## Which is more popular in search, Loan Market or Mortgage HQ? - In August 2026, Loan Market had more branded searches than Mortgage HQ among mortgage advisers in New Zealand. Loan Market was estimated to have 1.7K branded searches compared to Mortgage HQ’s 840, and held a 7.6% Share of Search versus Mortgage HQ’s 3.8%. - Loan Market was ahead of Mortgage HQ in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among mortgage advisers in New Zealand moved from 6.6% to 7.6%, and its estimated monthly branded searches held steady at 1.7K. - Across the 11 months ending August 2026, Mortgage HQ’s estimated Share of Search among mortgage advisers in New Zealand moved from 4.8% to 3.8%, and its estimated monthly branded searches moved from 1.2K to 840. ## How did search popularity change for New Zealand mortgage advisers in August 2026? - Loan Market’s estimated Share of Search among mortgage advisers in New Zealand has gained ground for 3 months in a row, from 7.1% to 7.6% in August 2026. - Estimated monthly branded searches for Mortgage HQ in New Zealand fell 31.7% over 11 measured months, from 1.2K to 840 in August 2026. ## Month by month | Month | Loan Market estimated searches | Loan Market Share of Search | Loan Market rank | Mortgage HQ estimated searches | Mortgage HQ Share of Search | Mortgage HQ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 6.6% | 3 | 1.2K | 4.8% | 5 | | Nov 2025 | 1.6K | 6.7% | 4 | 1.2K | 4.8% | 5 | | Dec 2025 | 1.2K | 6.3% | 4 | 650 | 3.5% | 7 | | Jan 2026 | 1.4K | 6.3% | 3 | 890 | 3.9% | 7 | | Feb 2026 | 1.8K | 7% | 4 | 1K | 4.1% | 6 | | Mar 2026 | 1.8K | 7.1% | 3 | 920 | 3.5% | 7 | | Apr 2026 | 1.5K | 7.1% | 3 | 900 | 4.1% | 7 | | May 2026 | 1.6K | 7.1% | 3 | 840 | 3.6% | 7 | | Jun 2026 | 1.5K | 7.2% | 3 | 890 | 4.2% | 7 | | Jul 2026 | 1.5K | 7.2% | 3 | 830 | 3.9% | 7 | | Aug 2026 | 1.7K | 7.6% | 3 | 840 | 3.8% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Loan Market’s and Mortgage HQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Loan Market**: Measured on the search terms “loan market”, “loan market agile”, “loan market auckland”, “loan market blenheim”, “loan market christchurch”, “loan market hamilton”, “loan market mortgage brokers”, “loan market new zealand”, “loan market nz”, “loan market queenstown”, “loan market tauranga” and “loanmarket”, summed into one figure. - **Mortgage HQ**: Measured on the search terms “mhq”, “mhq nz”, “mortgage hq”, “mortgage hq nz”, “mortgage hq reviews” and “mortgagehq”, summed into one figure. - [Loan Market profile](/demand/nz/brands/loan-market) - [Mortgage HQ profile](/demand/nz/brands/mortgage-hq) - [All mortgage advisers in New Zealand](/demand/nz/categories/nz-mortgage-advisers): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Loan Market or Mortgage HQ? In August 2026, Loan Market had more branded searches than Mortgage HQ among mortgage advisers in New Zealand. Loan Market was estimated to have 1.7K branded searches compared to Mortgage HQ’s 840, and held a 7.6% Share of Search versus Mortgage HQ’s 3.8%. ## Cite this page Brandwave. "Loan Market vs Mortgage HQ: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/loan-market-vs-mortgage-hq This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/loan-market-vs-mortgage-hq. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.