--- title: "Loan Market vs Mike Pero: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Loan Market or Mike Pero? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/loan-market-vs-mike-pero" publisher: "Brandwave" --- # Loan Market vs Mike Pero: Which is more popular by branded search in New Zealand? Which is more popular in search, Loan Market or Mike Pero? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Loan Market and Mike Pero - **Competitive set**: mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Loan Market Share of Search**: 7.6% - **Mike Pero Share of Search**: 6.1% ## Which is more popular in search, Loan Market or Mike Pero? - In August 2026, Loan Market had more branded searches than Mike Pero among mortgage advisers in New Zealand. Loan Market was estimated to have 1.7K branded searches compared to Mike Pero’s 1.4K, and held a 7.6% Share of Search versus Mike Pero’s 6.1%. - The lead changed hands 4 times in the 11 months ending August 2026: Mike Pero took it in November 2025, Loan Market took it in January 2026, Mike Pero took it in February 2026, Loan Market took it in March 2026. - Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among mortgage advisers in New Zealand moved from 6.5% to 7.6%, and its estimated monthly branded searches held steady at 1.7K. - Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among mortgage advisers in New Zealand moved from 6% to 6.1%, and its estimated monthly branded searches moved from 1.5K to 1.4K. ## How did search popularity change for New Zealand mortgage advisers in August 2026? - In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.1% to 6.1%. - Loan Market’s estimated Share of Search among mortgage advisers in New Zealand has gained ground for 3 months in a row, from 7.1% to 7.6% in August 2026. ## Month by month | Month | Loan Market estimated searches | Loan Market Share of Search | Loan Market rank | Mike Pero estimated searches | Mike Pero Share of Search | Mike Pero rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 6.5% | 3 | 1.5K | 6% | 4 | | Nov 2025 | 1.6K | 6.7% | 4 | 1.7K | 6.9% | 3 | | Dec 2025 | 1.2K | 6.3% | 4 | 1.3K | 6.8% | 3 | | Jan 2026 | 1.4K | 6.3% | 3 | 1.4K | 6.1% | 4 | | Feb 2026 | 1.8K | 7% | 4 | 1.9K | 7.4% | 3 | | Mar 2026 | 1.8K | 7.1% | 3 | 1.4K | 5.6% | 5 | | Apr 2026 | 1.5K | 7.1% | 3 | 1.1K | 4.9% | 5 | | May 2026 | 1.6K | 7.1% | 3 | 1.3K | 5.5% | 4 | | Jun 2026 | 1.5K | 7.2% | 3 | 1.2K | 5.4% | 5 | | Jul 2026 | 1.5K | 7.2% | 3 | 1.1K | 5.1% | 4 | | Aug 2026 | 1.7K | 7.6% | 3 | 1.4K | 6.1% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Loan Market’s and Mike Pero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Loan Market**: Measured on the search terms “loan market”, “loan market agile”, “loan market auckland”, “loan market blenheim”, “loan market christchurch”, “loan market hamilton”, “loan market mortgage brokers”, “loan market new zealand”, “loan market nz”, “loan market queenstown”, “loan market tauranga” and “loanmarket”, summed into one figure. - **Mike Pero**: Measured on the search terms “mike pero”, “mike pero mortgage”, “mike pero mortgage broker”, “mike pero mortgages”, “mike pero mortgages nelson”, “mike pero mortgages new plymouth”, “mike pero mortgages nz”, “mike pero mortgages timaru”, “mikepero” and “mikepero.co.nz”, summed into one figure. - [Loan Market profile](/demand/nz/brands/loan-market) - [Mike Pero profile](/demand/nz/brands/mike-pero) - [All mortgage advisers in New Zealand](/demand/nz/categories/nz-mortgage-advisers): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Loan Market or Mike Pero? In August 2026, Loan Market had more branded searches than Mike Pero among mortgage advisers in New Zealand. Loan Market was estimated to have 1.7K branded searches compared to Mike Pero’s 1.4K, and held a 7.6% Share of Search versus Mike Pero’s 6.1%. ## Cite this page Brandwave. "Loan Market vs Mike Pero: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/loan-market-vs-mike-pero This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/loan-market-vs-mike-pero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.