--- title: "LJ Hooker vs Summit Real Estate: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, LJ Hooker or Summit Real Estate? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lj-hooker-vs-summit-real-estate" publisher: "Brandwave" --- # LJ Hooker vs Summit Real Estate: Which is more popular by branded search in New Zealand? Which is more popular in search, LJ Hooker or Summit Real Estate? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LJ Hooker and Summit Real Estate - **Competitive set**: Residential Real Estate Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **LJ Hooker Share of Search**: 1.5% - **Summit Real Estate Share of Search**: 0.86% ## Which is more popular in search, LJ Hooker or Summit Real Estate? - In August 2026, LJ Hooker had more branded searches than Summit Real Estate among residential real estate agencies in New Zealand. LJ Hooker was estimated to have 2.9K branded searches compared to Summit Real Estate’s 1.6K, and held a 1.5% Share of Search versus Summit Real Estate’s 0.86%. - LJ Hooker was ahead of Summit Real Estate in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among residential real estate agencies in New Zealand moved from 2% to 1.5%, and its estimated monthly branded searches moved from 4.5K to 2.9K. - Across the 11 months ending August 2026, Summit Real Estate’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.96% to 0.86%, and its estimated monthly branded searches moved from 2.2K to 1.6K. ## How did search popularity change for New Zealand residential real estate agencies in August 2026? - Estimated monthly branded searches for LJ Hooker in New Zealand fell 35.2% over 11 measured months, from 4.5K to 2.9K in August 2026. - Estimated monthly branded searches for Summit Real Estate in New Zealand fell 25.6% over 11 measured months, from 2.2K to 1.6K in August 2026. ## Month by month | Month | LJ Hooker estimated searches | LJ Hooker Share of Search | LJ Hooker rank | Summit Real Estate estimated searches | Summit Real Estate Share of Search | Summit Real Estate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.5K | 2% | 8 | 2.2K | 0.96% | 14 | | Nov 2025 | 4.4K | 2% | 8 | 2.1K | 0.97% | 14 | | Dec 2025 | 3.6K | 2.1% | 8 | 1.5K | 0.91% | 14 | | Jan 2026 | 5.2K | 2.4% | 8 | 1.9K | 0.89% | 15 | | Feb 2026 | 3.7K | 1.7% | 9 | 1.9K | 0.88% | 14 | | Mar 2026 | 3K | 1.3% | 9 | 1.9K | 0.82% | 14 | | Apr 2026 | 2.8K | 1.4% | 9 | 1.8K | 0.9% | 14 | | May 2026 | 2.6K | 1.3% | 10 | 1.6K | 0.84% | 14 | | Jun 2026 | 2.6K | 1.4% | 9 | 1.4K | 0.73% | 14 | | Jul 2026 | 2.6K | 1.5% | 9 | 1.4K | 0.76% | 14 | | Aug 2026 | 2.9K | 1.5% | 9 | 1.6K | 0.86% | 14 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using LJ Hooker’s and Summit Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LJ Hooker**: Measured on the search terms “lj hooker”, “lj hooker houses for sale”, “lj hooker marketing”, “lj hooker near me”, “lj hooker new zealand”, “lj hooker nz”, “lj hooker property management”, “lj hooker real estate”, “lj hooker real estate agents”, “lj hooker rentals”, “lj hooker rotorua”, “lj hooker timaru” and “ljhooker”, summed into one figure. - **Summit Real Estate**: Measured on the search terms “summit nelson”, “summit property management”, “summit property management nelson”, “summit property management new zealand”, “summit real estate”, “summit real estate nz”, “summit.co.nz” and “summitpropertymanagement”, summed into one figure. - [LJ Hooker profile](/demand/nz/brands/lj-hooker) - [Summit Real Estate profile](/demand/nz/brands/summit-real-estate) - [All residential real estate agencies in New Zealand](/demand/nz/categories/nz-residential-real-estate-agencies): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, LJ Hooker or Summit Real Estate? In August 2026, LJ Hooker had more branded searches than Summit Real Estate among residential real estate agencies in New Zealand. LJ Hooker was estimated to have 2.9K branded searches compared to Summit Real Estate’s 1.6K, and held a 1.5% Share of Search versus Summit Real Estate’s 0.86%. ## Cite this page Brandwave. "LJ Hooker vs Summit Real Estate: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lj-hooker-vs-summit-real-estate This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lj-hooker-vs-summit-real-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.