--- title: "LJ Hooker vs Realty HQ: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, LJ Hooker or Realty HQ? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lj-hooker-vs-realty-hq" publisher: "Brandwave" --- # LJ Hooker vs Realty HQ: Which is more popular by branded search in New Zealand? Which is more popular in search, LJ Hooker or Realty HQ? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LJ Hooker and Realty HQ - **Competitive set**: Cambridge real estate agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **LJ Hooker Share of Search**: 10% - **Realty HQ Share of Search**: 7.8% ## Which is more popular in search, LJ Hooker or Realty HQ? - In August 2026, LJ Hooker had more branded searches than Realty HQ among cambridge real estate agencies in New Zealand. LJ Hooker was estimated to have 90 branded searches compared to Realty HQ’s 70, and held a 10% Share of Search versus Realty HQ’s 7.8%. - LJ Hooker was ahead of Realty HQ in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among cambridge real estate agencies in New Zealand moved from 16.7% to 10%, and its estimated monthly branded searches moved from 210 to 90. - Across the 11 months ending August 2026, Realty HQ’s estimated Share of Search among cambridge real estate agencies in New Zealand moved from 2.4% to 7.8%, and its estimated monthly branded searches moved from 30 to 70. ## How did search popularity change for New Zealand cambridge real estate agencies in August 2026? - In August 2026, Realty HQ overtook New Zealand Sotheby’s International Realty to rank 4th among cambridge real estate agencies in New Zealand, at 7.8%. - In August 2026, LJ Hooker lost estimated Share of Search among cambridge real estate agencies in New Zealand, from 12.4% to 10%. ## Month by month | Month | LJ Hooker estimated searches | LJ Hooker Share of Search | LJ Hooker rank | Realty HQ estimated searches | Realty HQ Share of Search | Realty HQ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 16.7% | 3 | 30 | 2.4% | 5 | | Nov 2025 | 170 | 13.9% | 3 | 30 | 2.5% | 4 | | Dec 2025 | 90 | 10.2% | 3 | 30 | 3.4% | 5 | | Jan 2026 | 120 | 11.7% | 3 | 20 | 1.9% | 4 | | Feb 2026 | 190 | 15.2% | 3 | 20 | 1.6% | 5 | | Mar 2026 | 200 | 15.6% | 3 | 30 | 2.3% | 5 | | Apr 2026 | 210 | 17.4% | 3 | 50 | 4.1% | 4 | | May 2026 | 150 | 16.1% | 3 | 30 | 3.2% | 4 | | Jun 2026 | 110 | 12.4% | 3 | 30 | 3.4% | 5 | | Jul 2026 | 120 | 12.4% | 3 | 30 | 3.1% | 5 | | Aug 2026 | 90 | 10% | 3 | 70 | 7.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using LJ Hooker’s and Realty HQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LJ Hooker**: Measured on the search terms “lj hooker”, “lj hooker cambridge”, “lj hooker hamilton”, “lj hooker houses for sale”, “lj hooker marketing”, “lj hooker near me”, “lj hooker new zealand”, “lj hooker nz”, “lj hooker property management”, “lj hooker real estate”, “lj hooker real estate agents”, “lj hooker rentals”, “lj hooker rotorua”, “lj hooker taupo”, “lj hooker timaru” and “ljhooker”, summed into one figure. - **Realty HQ**: Measured on the search terms “realty hq”, “realty hq cambridge” and “realtyhq”, summed into one figure. - [LJ Hooker profile](/demand/nz/brands/lj-hooker) - [Realty HQ profile](/demand/nz/brands/realty-hq) - [All cambridge real estate agencies in New Zealand](/demand/nz/locations/cambridge/real-estate-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, LJ Hooker or Realty HQ? In August 2026, LJ Hooker had more branded searches than Realty HQ among cambridge real estate agencies in New Zealand. LJ Hooker was estimated to have 90 branded searches compared to Realty HQ’s 70, and held a 10% Share of Search versus Realty HQ’s 7.8%. ## Cite this page Brandwave. "LJ Hooker vs Realty HQ: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lj-hooker-vs-realty-hq This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lj-hooker-vs-realty-hq. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.