--- title: "LJ Hooker vs Professionals Real Estate: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, LJ Hooker or Professionals Real Estate? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lj-hooker-vs-professionals-real-estate" publisher: "Brandwave" --- # LJ Hooker vs Professionals Real Estate: Which is more popular by branded search in New Zealand? Which is more popular in search, LJ Hooker or Professionals Real Estate? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LJ Hooker and Professionals Real Estate - **Competitive set**: Residential Real Estate Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **LJ Hooker Share of Search**: 1.7% - **Professionals Real Estate Share of Search**: 1.1% ## Which is more popular in search, LJ Hooker or Professionals Real Estate? - In August 2026, LJ Hooker had more branded searches than Professionals Real Estate among residential real estate agencies in New Zealand. LJ Hooker was estimated to have 2.9K branded searches compared to Professionals Real Estate’s 1.8K, and held a 1.7% Share of Search versus Professionals Real Estate’s 1.1%. - LJ Hooker was ahead of Professionals Real Estate in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among residential real estate agencies in New Zealand moved from 2.3% to 1.7%, and its estimated monthly branded searches moved from 4.5K to 2.9K. - Across the 11 months ending August 2026, Professionals Real Estate’s estimated Share of Search among residential real estate agencies in New Zealand held steady at 1.1%, and its estimated monthly branded searches moved from 2.2K to 1.8K. ## How did search popularity change for New Zealand residential real estate agencies in August 2026? - In August 2026, Professionals Real Estate fell from 11th to 12th among residential real estate agencies in New Zealand. - Estimated monthly branded searches for LJ Hooker in New Zealand fell 35.2% over 11 measured months, from 4.5K to 2.9K in August 2026. ## Month by month | Month | LJ Hooker estimated searches | LJ Hooker Share of Search | LJ Hooker rank | Professionals Real Estate estimated searches | Professionals Real Estate Share of Search | Professionals Real Estate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.5K | 2.3% | 8 | 2.2K | 1.1% | 11 | | Nov 2025 | 4.4K | 2.3% | 8 | 2.3K | 1.2% | 11 | | Dec 2025 | 3.6K | 2.4% | 8 | 2.2K | 1.5% | 11 | | Jan 2026 | 5.2K | 2.7% | 8 | 2.2K | 1.2% | 12 | | Feb 2026 | 3.7K | 1.9% | 9 | 2.4K | 1.2% | 11 | | Mar 2026 | 3K | 1.5% | 9 | 2.6K | 1.3% | 11 | | Apr 2026 | 2.8K | 1.6% | 9 | 2.1K | 1.2% | 11 | | May 2026 | 2.6K | 1.5% | 10 | 2.1K | 1.2% | 11 | | Jun 2026 | 2.6K | 1.6% | 9 | 2.1K | 1.3% | 11 | | Jul 2026 | 2.6K | 1.6% | 9 | 1.8K | 1.1% | 11 | | Aug 2026 | 2.9K | 1.7% | 9 | 1.8K | 1.1% | 12 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using LJ Hooker’s and Professionals Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LJ Hooker**: Measured on the search terms “lj hooker”, “lj hooker houses for sale”, “lj hooker marketing”, “lj hooker near me”, “lj hooker new zealand”, “lj hooker nz”, “lj hooker property management”, “lj hooker real estate”, “lj hooker real estate agents”, “lj hooker rentals”, “lj hooker rotorua”, “lj hooker timaru” and “ljhooker”, summed into one figure. - **Professionals Real Estate**: Measured on the search terms “professionals invercargill”, “professionals nz”, “professionals palmerston north”, “professionals property managers”, “professionals real estate”, “professionals real estate lower hutt”, “professionals real estate nz”, “professionals rentals” and “professionals.co.nz”, summed into one figure. - [LJ Hooker profile](/demand/nz/brands/lj-hooker) - [Professionals Real Estate profile](/demand/nz/brands/professionals-real-estate) - [All residential real estate agencies in New Zealand](/demand/nz/categories/nz-residential-real-estate-agencies): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, LJ Hooker or Professionals Real Estate? In August 2026, LJ Hooker had more branded searches than Professionals Real Estate among residential real estate agencies in New Zealand. LJ Hooker was estimated to have 2.9K branded searches compared to Professionals Real Estate’s 1.8K, and held a 1.7% Share of Search versus Professionals Real Estate’s 1.1%. ## Cite this page Brandwave. "LJ Hooker vs Professionals Real Estate: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lj-hooker-vs-professionals-real-estate This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lj-hooker-vs-professionals-real-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.