--- title: "LJ Hooker vs PGG Wrightson Real Estate: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, LJ Hooker or PGG Wrightson Real Estate? Compare estimated monthly branded-search demand and Share of Search inside the Timaru real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lj-hooker-vs-pgg-wrightson-real-estate" publisher: "Brandwave" --- # LJ Hooker vs PGG Wrightson Real Estate: Which is more popular by branded search in New Zealand? Which is more popular in search, LJ Hooker or PGG Wrightson Real Estate? Compare estimated monthly branded-search demand and Share of Search inside the Timaru real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LJ Hooker and PGG Wrightson Real Estate - **Competitive set**: Timaru real estate agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **LJ Hooker Share of Search**: 18.2% - **PGG Wrightson Real Estate Share of Search**: 3.5% ## Which is more popular in search, LJ Hooker or PGG Wrightson Real Estate? - In August 2026, LJ Hooker had more branded searches than PGG Wrightson Real Estate among timaru real estate agencies in New Zealand. LJ Hooker was estimated to have 520 branded searches compared to PGG Wrightson Real Estate’s 100, and held an 18.2% Share of Search versus PGG Wrightson Real Estate’s 3.5%. - LJ Hooker was ahead of PGG Wrightson Real Estate in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among timaru real estate agencies in New Zealand moved from 10.7% to 18.2%, and its estimated monthly branded searches moved from 390 to 520. - Across the 11 months ending August 2026, PGG Wrightson Real Estate’s estimated Share of Search among timaru real estate agencies in New Zealand moved from 4.7% to 3.5%, and its estimated monthly branded searches moved from 170 to 100. ## How did search popularity change for New Zealand timaru real estate agencies in August 2026? - In August 2026, LJ Hooker overtook Raine & Horne to rank 2nd among timaru real estate agencies in New Zealand, at 18.2%. - In August 2026, PGG Wrightson Real Estate gained estimated Share of Search among timaru real estate agencies in New Zealand, from 2.1% to 3.5%. ## Month by month | Month | LJ Hooker estimated searches | LJ Hooker Share of Search | LJ Hooker rank | PGG Wrightson Real Estate estimated searches | PGG Wrightson Real Estate Share of Search | PGG Wrightson Real Estate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 10.7% | 5 | 170 | 4.7% | 7 | | Nov 2025 | 310 | 9.4% | 5 | 110 | 3.3% | 7 | | Dec 2025 | 320 | 11.4% | 5 | 90 | 3.2% | 7 | | Jan 2026 | 390 | 11.4% | 5 | 100 | 2.9% | 7 | | Feb 2026 | 350 | 10.4% | 5 | 120 | 3.6% | 7 | | Mar 2026 | 380 | 10.9% | 5 | 110 | 3.1% | 7 | | Apr 2026 | 310 | 11.8% | 5 | 110 | 4.2% | 6 | | May 2026 | 350 | 11.9% | 5 | 60 | 2% | 7 | | Jun 2026 | 420 | 12.8% | 5 | 100 | 3% | 7 | | Jul 2026 | 430 | 14.9% | 3 | 60 | 2.1% | 7 | | Aug 2026 | 520 | 18.2% | 2 | 100 | 3.5% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using LJ Hooker’s and PGG Wrightson Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LJ Hooker**: Measured on the search terms “lj hooker”, “lj hooker cambridge”, “lj hooker hamilton”, “lj hooker houses for sale”, “lj hooker marketing”, “lj hooker near me”, “lj hooker new zealand”, “lj hooker nz”, “lj hooker property management”, “lj hooker real estate”, “lj hooker real estate agents”, “lj hooker rentals”, “lj hooker rotorua”, “lj hooker taupo”, “lj hooker timaru” and “ljhooker”, summed into one figure. - **PGG Wrightson Real Estate**: Measured on the search terms “pgg wrightson real estate”, “pgg wrightson real estate nz”, “pgg wrightson real estate timaru”, “pgg wrightson real estate whakatane”, “pggwre”, “pggwre co nz”, “pggwre.co.nz” and “pggwrightsonrealestate”, summed into one figure. - [LJ Hooker profile](/demand/nz/brands/lj-hooker) - [PGG Wrightson Real Estate profile](/demand/nz/brands/pgg-wrightson-real-estate) - [All timaru real estate agencies in New Zealand](/demand/nz/locations/timaru/real-estate-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, LJ Hooker or PGG Wrightson Real Estate? In August 2026, LJ Hooker had more branded searches than PGG Wrightson Real Estate among timaru real estate agencies in New Zealand. LJ Hooker was estimated to have 520 branded searches compared to PGG Wrightson Real Estate’s 100, and held an 18.2% Share of Search versus PGG Wrightson Real Estate’s 3.5%. ## Cite this page Brandwave. "LJ Hooker vs PGG Wrightson Real Estate: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lj-hooker-vs-pgg-wrightson-real-estate This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lj-hooker-vs-pgg-wrightson-real-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.