--- title: "LJ Hooker vs Otago Flats: Which is searched more in New Zealand?" description: "Is LJ Hooker or Otago Flats more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin property management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lj-hooker-vs-otago-flats" publisher: "Brandwave" --- # LJ Hooker vs Otago Flats: Which is searched more in New Zealand? Is LJ Hooker or Otago Flats more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin property management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LJ Hooker and Otago Flats - **Competitive set**: Dunedin property management companies - **Market**: New Zealand - **Month measured**: Sep 2026 - **LJ Hooker Share of Search**: 37.1% - **Otago Flats Share of Search**: 14.3% ## Is LJ Hooker or Otago Flats more popular in search? - In September 2026, LJ Hooker had more branded searches than Otago Flats among Dunedin property management companies in New Zealand. LJ Hooker had about 880 branded searches, while Otago Flats had 340. LJ Hooker made up 37.1% of all Dunedin property management company searches we track, and Otago Flats accounted for 14.3%. - The lead changed hands 4 times in the 12 months ending September 2026: Otago Flats took it in May 2026, LJ Hooker took it in June 2026, Otago Flats took it in July 2026, LJ Hooker took it in September 2026. - Across the 12 months ending September 2026, LJ Hooker’s share of searches among Dunedin property management companies in New Zealand moved from 32.4% to 37.1%, and its estimated monthly branded searches moved from 590 to 880. - Across the 12 months ending September 2026, Otago Flats’ share of searches among Dunedin property management companies in New Zealand moved from 10.4% to 14.3%, and its estimated monthly branded searches moved from 190 to 340. ## Top Dunedin property management companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Otago Flats was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LJ Hooker was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LJ Hooker and Otago Flats were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NZPS Property Management | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Cutlers Real Estate | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Otago Flats | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | LJ Hooker | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Click Property Management | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Callisto Property Management | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Allegiance Property Management | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Wolfbrook Property Management | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DPM | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Chapmans Property Management | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Inspire Real Estate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Your Property Management | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Dunedin property management companies - Asked ChatGPT "Which property management company should I hire in Dunedin, New Zealand?": 1. NZPS Property Management, 2. Cutlers Real Estate, 3. Otago Flats - Asked ChatGPT "What are the best property management companies in Dunedin, New Zealand?": 1. Cutlers Real Estate, 2. NZPS Property Management, 3. LJ Hooker, 4. Otago Flats, 5. Allegiance Property Management - Asked ChatGPT "What's the best property management company in Dunedin, New Zealand for rental property management?": 1. NZPS Property Management, 2. Cutlers Real Estate, 3. LJ Hooker, 4. Otago Flats - Searched Google, AI Overview "dunedin property management": 1. NZPS Property Management, 2. DPM - Searched Google, AI Overview "best property manager dunedin": 1. Click Property Management, 2. Callisto Property Management, 3. Otago Flats Not named in any answer: Wolfbrook Property Management, Chapmans Property Management, Inspire Real Estate and Your Property Management. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Dunedin property management companies in September 2026? - In September 2026, LJ Hooker overtook Otago Flats to become the leader among Dunedin property management companies in New Zealand, with 37.1% of the searches. - In September 2026, Wolfbrook Property Management overtook Otago Flats to rank 2nd among Dunedin property management companies in New Zealand, with 19.4% of the searches. - In September 2026, Click Property Management overtook Otago Flats to rank 3rd among Dunedin property management companies in New Zealand, with 15.2% of the searches. - In September 2026, Otago Flats lost share of searches among Dunedin property management companies in New Zealand, from 30.5% to 14.3%. ## Month by month | Month | LJ Hooker estimated searches | LJ Hooker Share of Search | LJ Hooker rank | Otago Flats estimated searches | Otago Flats Share of Search | Otago Flats rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 32.4% | 1 | 190 | 10.4% | 4 | | Nov 2025 | 590 | 34.9% | 1 | 100 | 5.9% | 4 | | Dec 2025 | 390 | 31.2% | 1 | 60 | 4.8% | 4 | | Jan 2026 | 590 | 29.6% | 2 | 100 | 5% | 4 | | Feb 2026 | 720 | 42.1% | 1 | 120 | 7% | 4 | | Mar 2026 | 1K | 49.8% | 1 | 180 | 9% | 4 | | Apr 2026 | 880 | 43.8% | 1 | 490 | 24.4% | 2 | | May 2026 | 1K | 28.7% | 2 | 1.7K | 48.6% | 1 | | Jun 2026 | 880 | 40.9% | 1 | 510 | 23.7% | 2 | | Jul 2026 | 880 | 28.5% | 2 | 930 | 30.1% | 1 | | Aug 2026 | 880 | 28.6% | 2 | 940 | 30.5% | 1 | | Sep 2026 | 880 | 37.1% | 1 | 340 | 14.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using LJ Hooker’s and Otago Flats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LJ Hooker**: Measured on the search term “lj hooker dunedin”. - **Otago Flats**: Measured on the search terms “otago flats”, “otago flats dunedin” and “otagoflats”, summed into one figure. - [LJ Hooker profile](/demand/nz/brands/lj-hooker) - [Otago Flats profile](/demand/nz/brands/otago-flats) - [All Dunedin property management companies in New Zealand](/demand/nz/locations/dunedin/property-management-companies): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LJ Hooker or Otago Flats more popular in search? In September 2026, LJ Hooker had more branded searches than Otago Flats among Dunedin property management companies in New Zealand. LJ Hooker had about 880 branded searches, while Otago Flats had 340. LJ Hooker made up 37.1% of all Dunedin property management company searches we track, and Otago Flats accounted for 14.3%. ## Cite this page Brandwave. "LJ Hooker vs Otago Flats: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/lj-hooker-vs-otago-flats This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lj-hooker-vs-otago-flats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.