--- title: "LJ Hooker vs One Agency: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, LJ Hooker or One Agency? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lj-hooker-vs-one-agency" publisher: "Brandwave" --- # LJ Hooker vs One Agency: Which is more popular by branded search in New Zealand? Which is more popular in search, LJ Hooker or One Agency? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LJ Hooker and One Agency - **Competitive set**: Residential Real Estate Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **LJ Hooker Share of Search**: 1.8% - **One Agency Share of Search**: 0.26% ## Which is more popular in search, LJ Hooker or One Agency? - In August 2026, LJ Hooker had more branded searches than One Agency among residential real estate agencies in New Zealand. LJ Hooker was estimated to have 2K branded searches compared to One Agency’s 300, and held a 1.8% Share of Search versus One Agency’s 0.26%. - LJ Hooker was ahead of One Agency in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among residential real estate agencies in New Zealand moved from 2.8% to 1.8%, and its estimated monthly branded searches moved from 3.8K to 2K. - Across the 11 months ending August 2026, One Agency’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.33% to 0.26%, and its estimated monthly branded searches moved from 460 to 300. ## How did search popularity change for New Zealand residential real estate agencies in August 2026? - Estimated monthly branded searches for LJ Hooker in New Zealand fell 47.2% over 11 measured months, from 3.8K to 2K in August 2026. - Estimated monthly branded searches for One Agency in New Zealand fell 34.8% over 11 measured months, from 460 to 300 in August 2026. ## Month by month | Month | LJ Hooker estimated searches | LJ Hooker Share of Search | LJ Hooker rank | One Agency estimated searches | One Agency Share of Search | One Agency rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.8K | 2.8% | 8 | 460 | 0.33% | 19 | | Nov 2025 | 3.8K | 2.9% | 8 | 390 | 0.3% | 19 | | Dec 2025 | 3.1K | 3.2% | 7 | 250 | 0.27% | 19 | | Jan 2026 | 4.6K | 3.6% | 7 | 440 | 0.35% | 19 | | Feb 2026 | 3.1K | 2.3% | 8 | 360 | 0.27% | 19 | | Mar 2026 | 2.2K | 1.5% | 8 | 390 | 0.27% | 19 | | Apr 2026 | 2.2K | 1.9% | 8 | 310 | 0.27% | 19 | | May 2026 | 1.8K | 1.6% | 10 | 280 | 0.24% | 19 | | Jun 2026 | 1.9K | 1.7% | 8 | 250 | 0.23% | 19 | | Jul 2026 | 1.9K | 1.7% | 8 | 240 | 0.23% | 19 | | Aug 2026 | 2K | 1.8% | 8 | 300 | 0.26% | 19 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using LJ Hooker’s and One Agency’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LJ Hooker**: Measured on the search terms “lj hooker”, “lj hooker houses for sale”, “lj hooker near me”, “lj hooker nz” and “lj hooker real estate”, summed into one figure. - **One Agency**: Measured on the search terms “one agency nz” and “one agency real estate”, summed into one figure. - [LJ Hooker profile](/demand/nz/brands/lj-hooker) - [One Agency profile](/demand/nz/brands/one-agency) - [All residential real estate agencies in New Zealand](/demand/nz/categories/nz-residential-real-estate-agencies): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, LJ Hooker or One Agency? In August 2026, LJ Hooker had more branded searches than One Agency among residential real estate agencies in New Zealand. LJ Hooker was estimated to have 2K branded searches compared to One Agency’s 300, and held a 1.8% Share of Search versus One Agency’s 0.26%. ## Cite this page Brandwave. "LJ Hooker vs One Agency: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lj-hooker-vs-one-agency This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lj-hooker-vs-one-agency. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.