--- title: "LJ Hooker vs Lugtons: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, LJ Hooker or Lugtons? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lj-hooker-vs-lugtons" publisher: "Brandwave" --- # LJ Hooker vs Lugtons: Which is more popular by branded search in New Zealand? Which is more popular in search, LJ Hooker or Lugtons? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LJ Hooker and Lugtons - **Competitive set**: Hamilton real estate agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **LJ Hooker Share of Search**: 3% - **Lugtons Share of Search**: 14.2% ## Which is more popular in search, LJ Hooker or Lugtons? - In August 2026, Lugtons had more branded searches than LJ Hooker among hamilton real estate agencies in New Zealand. Lugtons was estimated to have 1.5K branded searches compared to LJ Hooker’s 320, and held a 14.2% Share of Search versus LJ Hooker’s 3%. - Lugtons was ahead of LJ Hooker in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among hamilton real estate agencies in New Zealand moved from 2.8% to 3%, and its estimated monthly branded searches moved from 360 to 320. - Across the 11 months ending August 2026, Lugtons’ estimated Share of Search among hamilton real estate agencies in New Zealand moved from 16.8% to 14.2%, and its estimated monthly branded searches moved from 2.1K to 1.5K. ## How did search popularity change for New Zealand hamilton real estate agencies in August 2026? - In August 2026, Ray White overtook Lugtons to rank 3rd among hamilton real estate agencies in New Zealand, at 17.6%. - In August 2026, Lugtons lost estimated Share of Search among hamilton real estate agencies in New Zealand, from 16.9% to 14.2%. - LJ Hooker’s estimated Share of Search among hamilton real estate agencies in New Zealand has gained ground for 3 months in a row, from 2.3% to 3% in August 2026. ## Month by month | Month | LJ Hooker estimated searches | LJ Hooker Share of Search | LJ Hooker rank | Lugtons estimated searches | Lugtons Share of Search | Lugtons rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 360 | 2.8% | 6 | 2.1K | 16.8% | 3 | | Nov 2025 | 440 | 3.7% | 6 | 2K | 16.9% | 3 | | Dec 2025 | 300 | 3.5% | 6 | 1.1K | 13.2% | 4 | | Jan 2026 | 380 | 3.4% | 6 | 1.5K | 13.6% | 4 | | Feb 2026 | 360 | 3% | 6 | 2K | 16.8% | 3 | | Mar 2026 | 320 | 2.5% | 6 | 2.3K | 17.8% | 3 | | Apr 2026 | 260 | 2.5% | 6 | 1.7K | 16% | 3 | | May 2026 | 250 | 2.3% | 6 | 1.8K | 16.6% | 3 | | Jun 2026 | 270 | 2.5% | 6 | 1.6K | 15.5% | 3 | | Jul 2026 | 270 | 2.7% | 6 | 1.7K | 16.9% | 3 | | Aug 2026 | 320 | 3% | 6 | 1.5K | 14.2% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using LJ Hooker’s and Lugtons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LJ Hooker**: Measured on the search terms “lj hooker”, “lj hooker cambridge”, “lj hooker hamilton”, “lj hooker houses for sale”, “lj hooker marketing”, “lj hooker near me”, “lj hooker new zealand”, “lj hooker nz”, “lj hooker property management”, “lj hooker real estate”, “lj hooker real estate agents”, “lj hooker rentals”, “lj hooker rotorua”, “lj hooker taupo”, “lj hooker timaru” and “ljhooker”, summed into one figure. - **Lugtons**: Measured on the search terms “lugton”, “lugton real estate”, “lugtons”, “lugtons hamilton”, “lugtons property management”, “lugtons real estate”, “lugtons real estate hamilton” and “lugtons rentals”, summed into one figure. - [LJ Hooker profile](/demand/nz/brands/lj-hooker) - [Lugtons profile](/demand/nz/brands/lugtons) - [All hamilton real estate agencies in New Zealand](/demand/nz/locations/hamilton/real-estate-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, LJ Hooker or Lugtons? In August 2026, Lugtons had more branded searches than LJ Hooker among hamilton real estate agencies in New Zealand. Lugtons was estimated to have 1.5K branded searches compared to LJ Hooker’s 320, and held a 14.2% Share of Search versus LJ Hooker’s 3%. ## Cite this page Brandwave. "LJ Hooker vs Lugtons: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lj-hooker-vs-lugtons This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lj-hooker-vs-lugtons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.