--- title: "Living Light vs LucyKing: Which is searched more in New Zealand?" description: "Is Living Light or LucyKing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle and home fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/living-light-vs-lucyking" publisher: "Brandwave" --- # Living Light vs LucyKing: Which is searched more in New Zealand? Is Living Light or LucyKing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle and home fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Living Light and LucyKing - **Competitive set**: Candle and home fragrance brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Living Light Share of Search**: 0.72% - **LucyKing Share of Search**: 1.2% ## Is Living Light or LucyKing more popular in search? - In September 2026, LucyKing had more branded searches than Living Light among candle and home fragrance brands in New Zealand. LucyKing had about 440 branded searches, while Living Light had 260. LucyKing made up 1.2% of all candle and home fragrance brand searches we track, and Living Light accounted for 0.72%. - The lead changed hands 2 times in the 12 months ending September 2026: Living Light took it in November 2025, LucyKing took it in February 2026. - Across the 12 months ending September 2026, Living Light’s share of searches among candle and home fragrance brands in New Zealand moved from 1.1% to 0.72%, and its estimated monthly branded searches moved from 390 to 260. - Across the 12 months ending September 2026, LucyKing’s share of searches among candle and home fragrance brands in New Zealand moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 480 to 440. ## Top candle and home fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Living Light and LucyKing were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Living Light was listed before LucyKing in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ecoya | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Ashley & Co | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | The Aromatherapy Co. | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | LucyKing | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Glasshouse Fragrances | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Diptyque | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Living Light | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Jo Malone | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Aesop | 9th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about candle and home fragrance brands - Asked ChatGPT "Which candle or home fragrance brand should I buy in New Zealand?": 1. Ecoya, 2. Ashley & Co, 3. Glasshouse Fragrances, 4. The Aromatherapy Co., 5. Living Light - Asked ChatGPT "What are the best candle and home fragrance brands in New Zealand?": 1. Ecoya, 2. Ashley & Co, 3. Living Light, 4. LucyKing, 5. Glasshouse Fragrances, 6. Aesop, 7. Jo Malone - Asked ChatGPT "What's the best candle or home fragrance brand in New Zealand for a relaxing home scent?": 1. The Aromatherapy Co., 2. LucyKing - Searched Google, AI Overview "scented candle nz": 1. Diptyque, 2. Jo Malone Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand candle and home fragrance brands in September 2026? - Estimated monthly branded searches for Living Light in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026. ## Month by month | Month | Living Light estimated searches | Living Light Share of Search | Living Light rank | LucyKing estimated searches | LucyKing Share of Search | LucyKing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 1.1% | 9 | 480 | 1.3% | 8 | | Nov 2025 | 590 | 0.81% | 8 | 500 | 0.69% | 9 | | Dec 2025 | 720 | 1.1% | 8 | 550 | 0.85% | 9 | | Jan 2026 | 390 | 1.3% | 8 | 370 | 1.2% | 9 | | Feb 2026 | 260 | 0.97% | 9 | 350 | 1.3% | 8 | | Mar 2026 | 260 | 0.86% | 9 | 370 | 1.2% | 8 | | Apr 2026 | 390 | 1.3% | 9 | 460 | 1.5% | 8 | | May 2026 | 390 | 1.1% | 9 | 550 | 1.6% | 8 | | Jun 2026 | 320 | 0.95% | 9 | 350 | 1% | 8 | | Jul 2026 | 390 | 0.89% | 8 | 390 | 0.89% | 9 | | Aug 2026 | 320 | 0.87% | 9 | 460 | 1.2% | 8 | | Sep 2026 | 260 | 0.72% | 9 | 440 | 1.2% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Living Light’s and LucyKing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Living Light**: Measured on the search term “living light candles”. - **LucyKing**: Measured on the search terms “lucy king candles” and “lucyking”, summed into one figure. - [Living Light profile](/demand/nz/brands/living-light) - [LucyKing profile](/demand/nz/brands/lucyking) - [All candle and home fragrance brands in New Zealand](/demand/nz/categories/nz-home-fragrance-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Living Light or LucyKing more popular in search? In September 2026, LucyKing had more branded searches than Living Light among candle and home fragrance brands in New Zealand. LucyKing had about 440 branded searches, while Living Light had 260. LucyKing made up 1.2% of all candle and home fragrance brand searches we track, and Living Light accounted for 0.72%. ## Cite this page Brandwave. "Living Light vs LucyKing: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/living-light-vs-lucyking This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/living-light-vs-lucyking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.