--- title: "Living Earth vs Tui Garden: Which is searched more in New Zealand?" description: "Is Living Earth or Tui Garden more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden product brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/living-earth-vs-tui-garden" publisher: "Brandwave" --- # Living Earth vs Tui Garden: Which is searched more in New Zealand? Is Living Earth or Tui Garden more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden product brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Living Earth and Tui Garden - **Competitive set**: Garden product brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Living Earth Share of Search**: 5.4% - **Tui Garden Share of Search**: 22.2% ## Is Living Earth or Tui Garden more popular in search? - In September 2026, Tui Garden had more branded searches than Living Earth among garden product brands in New Zealand. Tui Garden had about 1,610 branded searches, while Living Earth had 390. Tui Garden made up 22.2% of all garden product brand searches we track, and Living Earth accounted for 5.4%. - Tui Garden was ahead of Living Earth in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Living Earth’s share of searches among garden product brands in New Zealand moved from 11.4% to 5.4%, and its estimated monthly branded searches moved from 880 to 390. - Across the 12 months ending September 2026, Tui Garden’s share of searches among garden product brands in New Zealand moved from 18.5% to 22.2%, and its estimated monthly branded searches moved from 1.4K to 1.6K. ## Top garden product brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tui Garden was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Living Earth did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yates | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tui Garden | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Kiwicare | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Daltons | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Seasol | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Living Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GroSafe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about garden product brands - Asked ChatGPT "Which garden product brand should I buy in New Zealand?": 1. Yates, 2. Tui Garden, 3. Kiwicare, 4. Seasol - Asked ChatGPT "What are the best garden product brands in New Zealand?": 1. Yates, 2. Tui Garden, 3. Daltons, 4. Seasol, 5. Kiwicare - Asked ChatGPT "What's the best garden product brand in New Zealand for healthy plants?": 1. Yates, 2. Daltons, 3. Tui Garden - Searched Google, AI Overview "weed killer nz": 1. Kiwicare, 2. Yates - Searched Google, AI Overview "garden fertiliser nz": 1. Yates Not named in any answer: Living Earth and GroSafe. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand garden product brands in September 2026? - In September 2026, Tui Garden gained share of searches among garden product brands in New Zealand, from 19.7% to 22.2%. - In September 2026, Living Earth lost share of searches among garden product brands in New Zealand, from 7% to 5.4%. ## Month by month | Month | Living Earth estimated searches | Living Earth Share of Search | Living Earth rank | Tui Garden estimated searches | Tui Garden Share of Search | Tui Garden rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 11.4% | 5 | 1.4K | 18.5% | 2 | | Nov 2025 | 720 | 10.7% | 5 | 1.2K | 17.7% | 2 | | Dec 2025 | 720 | 13% | 4 | 880 | 15.9% | 3 | | Jan 2026 | 720 | 12.1% | 4 | 930 | 15.7% | 3 | | Feb 2026 | 720 | 13.9% | 4 | 870 | 16.8% | 3 | | Mar 2026 | 720 | 12.3% | 4 | 1.1K | 18.7% | 2 | | Apr 2026 | 590 | 11.2% | 4 | 1K | 19.7% | 2 | | May 2026 | 390 | 8.1% | 5 | 820 | 16.9% | 3 | | Jun 2026 | 480 | 10.9% | 5 | 640 | 14.6% | 3 | | Jul 2026 | 390 | 8.6% | 5 | 890 | 19.6% | 2 | | Aug 2026 | 390 | 7% | 5 | 1.1K | 19.7% | 2 | | Sep 2026 | 390 | 5.4% | 5 | 1.6K | 22.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Living Earth’s and Tui Garden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Living Earth**: Measured on the search term “living earth”. - **Tui Garden**: Measured on the search terms “tui compost”, “tui fertiliser”, “tui garden”, “tui garden fertiliser” and “tui potting mix”, summed into one figure. - [Living Earth profile](/demand/nz/brands/living-earth) - [Tui Garden profile](/demand/nz/brands/tui-garden) - [All garden product brands in New Zealand](/demand/nz/categories/nz-garden-product-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Living Earth or Tui Garden more popular in search? In September 2026, Tui Garden had more branded searches than Living Earth among garden product brands in New Zealand. Tui Garden had about 1,610 branded searches, while Living Earth had 390. Tui Garden made up 22.2% of all garden product brand searches we track, and Living Earth accounted for 5.4%. ## Cite this page Brandwave. "Living Earth vs Tui Garden: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/living-earth-vs-tui-garden This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/living-earth-vs-tui-garden. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.