---
title: "LittleWolf vs Urban Gourmet: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, LittleWolf or Urban Gourmet? Compare estimated monthly branded-search demand and Share of Search inside the Auckland event caterers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/littlewolf-vs-urban-gourmet"
publisher: "Brandwave"
---

# LittleWolf vs Urban Gourmet: Which is more popular by branded search in New Zealand?

Which is more popular in search, LittleWolf or Urban Gourmet? Compare estimated monthly branded-search demand and Share of Search inside the Auckland event caterers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: LittleWolf and Urban Gourmet
- **Competitive set**: Auckland event caterers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **LittleWolf Share of Search**: 25.6%
- **Urban Gourmet Share of Search**: 63.4%

## Which is more popular in search, LittleWolf or Urban Gourmet?

- In August 2026, Urban Gourmet had more branded searches than LittleWolf among auckland event caterers in New Zealand. Urban Gourmet was estimated to have 1K branded searches compared to LittleWolf’s 420, and held a 63.4% Share of Search versus LittleWolf’s 25.6%.
- Urban Gourmet was ahead of LittleWolf in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LittleWolf’s estimated Share of Search among auckland event caterers in New Zealand moved from 31.9% to 25.6%, and its estimated monthly branded searches moved from 580 to 420.
- Across the 11 months ending August 2026, Urban Gourmet’s estimated Share of Search among auckland event caterers in New Zealand moved from 58.2% to 63.4%, and its estimated monthly branded searches moved from 1.1K to 1K.

## How did search popularity change for New Zealand auckland event caterers in August 2026?

- In August 2026, LittleWolf gained estimated Share of Search among auckland event caterers in New Zealand, from 23.6% to 25.6%.

## Month by month

| Month | LittleWolf estimated searches | LittleWolf Share of Search | LittleWolf rank | Urban Gourmet estimated searches | Urban Gourmet Share of Search | Urban Gourmet rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 580 | 31.9% | 2 | 1.1K | 58.2% | 1 |
| Nov 2025 | 640 | 32.3% | 2 | 1.1K | 54% | 1 |
| Dec 2025 | 380 | 26.8% | 2 | 940 | 66.2% | 1 |
| Jan 2026 | 530 | 31.9% | 2 | 980 | 59% | 1 |
| Feb 2026 | 520 | 28.7% | 2 | 960 | 53% | 1 |
| Mar 2026 | 520 | 31.3% | 2 | 920 | 55.4% | 1 |
| Apr 2026 | 380 | 31.4% | 2 | 650 | 53.7% | 1 |
| May 2026 | 470 | 28.1% | 2 | 930 | 55.7% | 1 |
| Jun 2026 | 420 | 28.6% | 2 | 780 | 53.1% | 1 |
| Jul 2026 | 340 | 23.6% | 2 | 920 | 63.9% | 1 |
| Aug 2026 | 420 | 25.6% | 2 | 1K | 63.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using LittleWolf’s and Urban Gourmet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **LittleWolf**: Measured on the search terms “littlewolf” and “littlewolf auckland”, summed into one figure.
- **Urban Gourmet**: Measured on the search terms “the urban gourmet”, “urban gourmet”, “urban gourmet auckland”, “urban gourmet foods”, “urban gourmet near me”, “urban gourmet nz” and “urbangourmet”, summed into one figure.

- [LittleWolf profile](/demand/nz/brands/littlewolf)
- [Urban Gourmet profile](/demand/nz/brands/urban-gourmet)
- [All auckland event caterers in New Zealand](/demand/nz/categories/nz-auckland-event-caterers): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, LittleWolf or Urban Gourmet?

In August 2026, Urban Gourmet had more branded searches than LittleWolf among auckland event caterers in New Zealand. Urban Gourmet was estimated to have 1K branded searches compared to LittleWolf’s 420, and held a 63.4% Share of Search versus LittleWolf’s 25.6%.

## Cite this page

Brandwave. "LittleWolf vs Urban Gourmet: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/littlewolf-vs-urban-gourmet

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/littlewolf-vs-urban-gourmet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.