---
title: "Little Tikes vs Vuly: Which is searched more in New Zealand?"
description: "Is Little Tikes or Vuly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Trampoline brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/little-tikes-vs-vuly"
publisher: "Brandwave"
---

# Little Tikes vs Vuly: Which is searched more in New Zealand?

Is Little Tikes or Vuly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Trampoline brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Little Tikes and Vuly
- **Competitive set**: Trampoline brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Little Tikes Share of Search**: 20.3%
- **Vuly Share of Search**: 4.1%

## Is Little Tikes or Vuly more popular in search?

- In September 2026, Little Tikes had more branded searches than Vuly among trampoline brands in New Zealand. Little Tikes had about 1,300 branded searches, while Vuly had 260. Little Tikes made up 20.3% of all trampoline brand searches we track, and Vuly accounted for 4.1%.
- Little Tikes was ahead of Vuly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Little Tikes’ share of searches among trampoline brands in New Zealand moved from 15.6% to 20.3%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending September 2026, Vuly’s share of searches among trampoline brands in New Zealand moved from 1.1% to 4.1%, and its estimated monthly branded searches moved from 90 to 260.

## Top trampoline brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vuly was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Little Tikes did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Springfree | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Jumpflex | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| SpaceJump | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Vuly | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Plum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about trampoline brands

- Asked ChatGPT "Which trampoline brand should I buy in New Zealand?": 1. Springfree, 2. Jumpflex, 3. SpaceJump, 4. Vuly
- Asked ChatGPT "What are the best trampoline brands in New Zealand?": 1. Springfree, 2. Jumpflex, 3. SpaceJump, 4. Vuly
- Asked ChatGPT "What's the best trampoline brand in New Zealand for a backyard?": 1. Springfree, 2. Jumpflex, 3. Vuly
- Searched Google, AI Overview "best trampoline": 1. Springfree, 2. Jumpflex
- Searched Google, AI Overview "trampoline brands nz": 1. Springfree, 2. Jumpflex, 3. SpaceJump

Not named in any answer: Little Tikes and Plum.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand trampoline brands in September 2026?

- In September 2026, Little Tikes lost share of searches among trampoline brands in New Zealand, from 23.1% to 20.3%.
- Estimated monthly branded searches for Vuly in New Zealand rose 188.9% over 12 measured months, from 90 to 260 in September 2026.

## Month by month

| Month | Little Tikes estimated searches | Little Tikes Share of Search | Little Tikes rank | Vuly estimated searches | Vuly Share of Search | Vuly rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 15.6% | 4 | 90 | 1.1% | 5 |
| Nov 2025 | 1.9K | 13.3% | 4 | 240 | 1.7% | 5 |
| Dec 2025 | 1.3K | 14.1% | 4 | 220 | 2.4% | 5 |
| Jan 2026 | 720 | 14% | 4 | 130 | 2.5% | 5 |
| Feb 2026 | 720 | 17.3% | 3 | 70 | 1.7% | 5 |
| Mar 2026 | 880 | 20.3% | 3 | 70 | 1.6% | 5 |
| Apr 2026 | 880 | 20.7% | 3 | 100 | 2.3% | 5 |
| May 2026 | 880 | 25.6% | 2 | 60 | 1.7% | 5 |
| Jun 2026 | 880 | 26.2% | 2 | 60 | 1.8% | 5 |
| Jul 2026 | 1K | 24.6% | 2 | 100 | 2.5% | 5 |
| Aug 2026 | 1K | 23.1% | 2 | 180 | 4.2% | 5 |
| Sep 2026 | 1.3K | 20.3% | 3 | 260 | 4.1% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Little Tikes’ and Vuly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Little Tikes**: Measured on the search term “little tikes”.
- **Vuly**: Measured on the search terms “vuly” and “vuly trampoline”, summed into one figure.

- [Little Tikes profile](/demand/nz/brands/little-tikes)
- [Vuly profile](/demand/nz/brands/vuly)
- [All trampoline brands in New Zealand](/demand/nz/categories/nz-trampoline-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Little Tikes or Vuly more popular in search?

In September 2026, Little Tikes had more branded searches than Vuly among trampoline brands in New Zealand. Little Tikes had about 1,300 branded searches, while Vuly had 260. Little Tikes made up 20.3% of all trampoline brand searches we track, and Vuly accounted for 4.1%.

## Cite this page

Brandwave. "Little Tikes vs Vuly: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/little-tikes-vs-vuly

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/little-tikes-vs-vuly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
