--- title: "Little Tikes vs Plum: Which is searched more in New Zealand?" description: "Is Little Tikes or Plum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Trampoline brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/little-tikes-vs-plum" publisher: "Brandwave" --- # Little Tikes vs Plum: Which is searched more in New Zealand? Is Little Tikes or Plum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Trampoline brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Little Tikes and Plum - **Competitive set**: Trampoline brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Little Tikes Share of Search**: 20.3% - **Plum Share of Search**: 0.31% ## Is Little Tikes or Plum more popular in search? - In September 2026, Little Tikes had more branded searches than Plum among trampoline brands in New Zealand. Little Tikes had about 1,300 branded searches, while Plum had 20. Little Tikes made up 20.3% of all trampoline brand searches we track, and Plum accounted for 0.31%. - Little Tikes was ahead of Plum in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Little Tikes’ share of searches among trampoline brands in New Zealand moved from 15.6% to 20.3%, and its estimated monthly branded searches held steady at 1.3K. - Across the 12 months ending September 2026, Plum’s share of searches among trampoline brands in New Zealand moved from 0.12% to 0.31%, and its estimated monthly branded searches moved from 10 to 20. ## Top trampoline brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Little Tikes nor Plum showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Springfree | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Jumpflex | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | SpaceJump | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Vuly | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Plum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about trampoline brands - Asked ChatGPT "Which trampoline brand should I buy in New Zealand?": 1. Springfree, 2. Jumpflex, 3. SpaceJump, 4. Vuly - Asked ChatGPT "What are the best trampoline brands in New Zealand?": 1. Springfree, 2. Jumpflex, 3. SpaceJump, 4. Vuly - Asked ChatGPT "What's the best trampoline brand in New Zealand for a backyard?": 1. Springfree, 2. Jumpflex, 3. Vuly - Searched Google, AI Overview "best trampoline": 1. Springfree, 2. Jumpflex - Searched Google, AI Overview "trampoline brands nz": 1. Springfree, 2. Jumpflex, 3. SpaceJump Not named in any answer: Little Tikes and Plum. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand trampoline brands in September 2026? - In September 2026, Little Tikes lost share of searches among trampoline brands in New Zealand, from 23.1% to 20.3%. - Estimated monthly branded searches for Plum in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. ## Month by month | Month | Little Tikes estimated searches | Little Tikes Share of Search | Little Tikes rank | Plum estimated searches | Plum Share of Search | Plum rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 15.6% | 4 | 10 | 0.12% | 6 | | Nov 2025 | 1.9K | 13.3% | 4 | 20 | 0.14% | 6 | | Dec 2025 | 1.3K | 14.1% | 4 | 20 | 0.22% | 6 | | Jan 2026 | 720 | 14% | 4 | 10 | 0.19% | 6 | | Feb 2026 | 720 | 17.3% | 3 | 10 | 0.24% | 6 | | Mar 2026 | 880 | 20.3% | 3 | 20 | 0.46% | 6 | | Apr 2026 | 880 | 20.7% | 3 | 10 | 0.23% | 6 | | May 2026 | 880 | 25.6% | 2 | 10 | 0.29% | 6 | | Jun 2026 | 880 | 26.2% | 2 | 10 | 0.3% | 6 | | Jul 2026 | 1K | 24.6% | 2 | 10 | 0.25% | 6 | | Aug 2026 | 1K | 23.1% | 2 | 10 | 0.23% | 6 | | Sep 2026 | 1.3K | 20.3% | 3 | 20 | 0.31% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Little Tikes’ and Plum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Little Tikes**: Measured on the search term “little tikes”. - **Plum**: Measured on the search term “plum play”. - [Little Tikes profile](/demand/nz/brands/little-tikes) - [Plum profile](/demand/nz/brands/plum) - [All trampoline brands in New Zealand](/demand/nz/categories/nz-trampoline-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Little Tikes or Plum more popular in search? In September 2026, Little Tikes had more branded searches than Plum among trampoline brands in New Zealand. Little Tikes had about 1,300 branded searches, while Plum had 20. Little Tikes made up 20.3% of all trampoline brand searches we track, and Plum accounted for 0.31%. ## Cite this page Brandwave. "Little Tikes vs Plum: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/little-tikes-vs-plum This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/little-tikes-vs-plum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.