--- title: "Little Nation vs MAGNA-TILES: Which is more popular in New Zealand?" description: "Is Little Nation or MAGNA-TILES more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/little-nation-vs-magna-tiles" publisher: "Brandwave" --- # Little Nation vs MAGNA-TILES: Which is more popular in New Zealand? Is Little Nation or MAGNA-TILES more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Little Nation and MAGNA-TILES - **Competitive set**: Toy brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Little Nation Share of Search**: 1.5% - **MAGNA-TILES Share of Search**: 1% ## Is Little Nation or MAGNA-TILES more popular in search? - In October 2026, Little Nation had more branded searches than MAGNA-TILES among toy brands in New Zealand. Little Nation had about 1,900 branded searches, while MAGNA-TILES had 1,300. Little Nation made up 1.5% of all toy brand searches we track, and MAGNA-TILES accounted for 1%. - Little Nation was ahead of MAGNA-TILES in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Little Nation’s share of searches among toy brands in New Zealand moved from 2.8% to 1.5%, and its estimated monthly branded searches moved from 4.4K to 1.9K. - Across the 12 months ending October 2026, MAGNA-TILES’s share of searches among toy brands in New Zealand moved from 0.64% to 1%, and its estimated monthly branded searches moved from 1K to 1.3K. ## Top toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MAGNA-TILES was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Little Nation did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LEGO | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Melissa & Doug | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Playmobil | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fisher-Price | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Connetix | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | MAGNA-TILES | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | VTech | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Ravensburger | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Hot Wheels | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Barbie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Little Nation | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nerf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hasbro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tender Leaf Toys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KidKraft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toy brands - Asked ChatGPT "Which toy brand should I buy in New Zealand?": 1. LEGO, 2. Playmobil, 3. Fisher-Price, 4. Melissa & Doug, 5. Hot Wheels - Asked ChatGPT "What are the best toy brands in New Zealand?": 1. LEGO, 2. Playmobil, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix - Asked ChatGPT "What's the best toy brand in New Zealand for children of different ages?": 1. Fisher-Price, 2. LEGO, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix, 7. VTech, 8. Playmobil - Searched Google, AI Overview "educational toys nz": 1. Connetix, 2. VTech, 3. Melissa & Doug - Searched Google, AI Overview "christmas toys nz": named none of the brands we track Not named in any answer: Barbie, Little Nation, Nerf, Hasbro, Tender Leaf Toys and KidKraft. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand toy brands in October 2026? - Estimated monthly branded searches for MAGNA-TILES in New Zealand rose 30% over 12 measured months, from 1K to 1.3K in October 2026. - Estimated monthly branded searches for Little Nation in New Zealand fell 56.8% over 12 measured months, from 4.4K to 1.9K in October 2026. ## How has branded search for Little Nation and MAGNA-TILES changed in New Zealand over the last 12 months? | Month | Little Nation estimated searches | Little Nation Share of Search | Little Nation rank | MAGNA-TILES estimated searches | MAGNA-TILES Share of Search | MAGNA-TILES rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 4.4K | 2.8% | 4 | 1K | 0.64% | 10 | | Dec 2025 | 3.6K | 2% | 5 | 1K | 0.56% | 10 | | Jan 2026 | 1.6K | 1.1% | 5 | 720 | 0.51% | 11 | | Feb 2026 | 1.9K | 1.9% | 4 | 720 | 0.7% | 10 | | Mar 2026 | 1.6K | 1.5% | 6 | 720 | 0.69% | 10 | | Apr 2026 | 1.6K | 1.4% | 6 | 590 | 0.52% | 11 | | May 2026 | 1.6K | 1.3% | 6 | 720 | 0.59% | 10 | | Jun 2026 | 1.3K | 1.1% | 6 | 720 | 0.59% | 10 | | Jul 2026 | 1.3K | 1.1% | 6 | 1K | 0.84% | 9 | | Aug 2026 | 1.6K | 1.2% | 6 | 880 | 0.65% | 10 | | Sep 2026 | 1.6K | 1.3% | 6 | 1K | 0.79% | 10 | | Oct 2026 | 1.9K | 1.5% | 6 | 1.3K | 1% | 10 | ## How are Little Nation’s and MAGNA-TILES’s branded searches counted? Brandwave collects information about searches that people make online using Little Nation’s and MAGNA-TILES’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Little Nation**: Measured on the search term “little nation”. - **MAGNA-TILES**: Measured on the search terms “magna tiles” and “magnatiles”, summed into one figure. - [Little Nation profile](/demand/nz/brands/little-nation) - [MAGNA-TILES profile](/demand/nz/brands/magna-tiles) - [All toy brands in New Zealand](/demand/nz/categories/nz-toy-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Little Nation or MAGNA-TILES more popular in search? In October 2026, Little Nation had more branded searches than MAGNA-TILES among toy brands in New Zealand. Little Nation had about 1,900 branded searches, while MAGNA-TILES had 1,300. Little Nation made up 1.5% of all toy brand searches we track, and MAGNA-TILES accounted for 1%. ## Cite this page Brandwave. "Little Nation vs MAGNA-TILES: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/little-nation-vs-magna-tiles This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/little-nation-vs-magna-tiles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.