--- title: "Little Bellies vs Wattie's: Which is searched more in New Zealand?" description: "Is Little Bellies or Wattie's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/little-bellies-vs-watties" publisher: "Brandwave" --- # Little Bellies vs Wattie's: Which is searched more in New Zealand? Is Little Bellies or Wattie's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Little Bellies and Wattie's - **Competitive set**: Baby food brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Little Bellies Share of Search**: 6.1% - **Wattie's Share of Search**: 51% ## Is Little Bellies or Wattie's more popular in search? - In September 2026, Wattie's had more branded searches than Little Bellies among baby food brands in New Zealand. Wattie's had about 3,100 branded searches, while Little Bellies had 370. Wattie's made up 51% of all baby food brand searches we track, and Little Bellies accounted for 6.1%. - Wattie's was ahead of Little Bellies in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Little Bellies’ share of searches among baby food brands in New Zealand moved from 3% to 6.1%, and its estimated monthly branded searches moved from 200 to 370. - Across the 12 months ending September 2026, Wattie's’ share of searches among baby food brands in New Zealand moved from 57.9% to 51%, and its estimated monthly branded searches moved from 3.8K to 3.1K. ## Top baby food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Wattie's appeared in all four answers. Little Bellies was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Wattie's was listed before Little Bellies in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Only Organic | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Wattie's | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Farex | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Little Bellies | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Kiddylicious | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Bellamy's Organic | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Gerber | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rafferty's Garden | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about baby food brands - Asked ChatGPT "Which baby food brand should I buy in New Zealand?": 1. Only Organic, 2. Wattie's, 3. Farex - Asked ChatGPT "What are the best baby food brands in New Zealand?": 1. Only Organic, 2. Wattie's, 3. Little Bellies - Asked ChatGPT "What's the best baby food brand in New Zealand for toddlers?": 1. Only Organic, 2. Wattie's - Searched Google, AI Overview "baby food brands nz": 1. Only Organic, 2. Wattie's, 3. Farex, 4. Little Bellies, 5. Kiddylicious Not named in any answer: Bellamy's Organic, Gerber and Rafferty's Garden. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby food brands in September 2026? - In September 2026, Little Bellies gained share of searches among baby food brands in New Zealand, from 4.5% to 6.1%. - In September 2026, Wattie's lost share of searches among baby food brands in New Zealand, from 55% to 51%. ## Month by month | Month | Little Bellies estimated searches | Little Bellies Share of Search | Little Bellies rank | Wattie's estimated searches | Wattie's Share of Search | Wattie's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 200 | 3% | 6 | 3.8K | 57.9% | 1 | | Nov 2025 | 210 | 3.6% | 6 | 3.1K | 53.1% | 1 | | Dec 2025 | 200 | 4% | 6 | 2.3K | 45.4% | 1 | | Jan 2026 | 200 | 3.3% | 6 | 3.2K | 52.5% | 1 | | Feb 2026 | 210 | 3.7% | 6 | 3.1K | 54.5% | 1 | | Mar 2026 | 210 | 0.71% | 6 | 26.3K | 89.2% | 1 | | Apr 2026 | 250 | 3.4% | 6 | 4.1K | 56% | 1 | | May 2026 | 260 | 3% | 6 | 4.9K | 57.2% | 1 | | Jun 2026 | 270 | 4.6% | 5 | 2.9K | 48.8% | 1 | | Jul 2026 | 220 | 3.8% | 6 | 3K | 52.1% | 1 | | Aug 2026 | 330 | 4.5% | 5 | 4K | 55% | 1 | | Sep 2026 | 370 | 6.1% | 5 | 3.1K | 51% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Little Bellies’ and Wattie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Little Bellies**: Measured on the search terms “little bellies”, “little bellies pouches”, “little bellies snacks” and “littlebellies”, summed into one figure. - **Wattie's**: Measured on the search terms “chilli beans watties”, “wattie s”, “wattie's”, “watties”, “watties beans”, “watties beetroot”, “watties big eat”, “watties chilli beans”, “watties ketchup”, “watties mexican beans”, “watties spaghetti”, “watties tomato”, “watties tomato paste” and “watties tomato puree”, summed into one figure. - [Little Bellies profile](/demand/nz/brands/little-bellies) - [Wattie's profile](/demand/nz/brands/watties) - [All baby food brands in New Zealand](/demand/nz/categories/nz-baby-food-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Little Bellies or Wattie's more popular in search? In September 2026, Wattie's had more branded searches than Little Bellies among baby food brands in New Zealand. Wattie's had about 3,100 branded searches, while Little Bellies had 370. Wattie's made up 51% of all baby food brand searches we track, and Little Bellies accounted for 6.1%. ## Cite this page Brandwave. "Little Bellies vs Wattie's: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/little-bellies-vs-watties This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/little-bellies-vs-watties. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.