---
title: "Liquorland vs The Trusts: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Liquorland or The Trusts? Compare estimated monthly branded-search demand and Share of Search inside the Liquor Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/liquorland-vs-the-trusts"
publisher: "Brandwave"
---

# Liquorland vs The Trusts: Which is more popular by branded search in New Zealand?

Which is more popular in search, Liquorland or The Trusts? Compare estimated monthly branded-search demand and Share of Search inside the Liquor Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Liquorland and The Trusts
- **Competitive set**: Liquor Retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Liquorland Share of Search**: 42.9%
- **The Trusts Share of Search**: 0.28%

## Which is more popular in search, Liquorland or The Trusts?

- In August 2026, Liquorland had more branded searches than The Trusts among liquor retailers in New Zealand. Liquorland was estimated to have 60.6K branded searches compared to The Trusts’ 390, and held a 42.9% Share of Search versus The Trusts’ 0.28%.
- Liquorland was ahead of The Trusts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Liquorland’s estimated Share of Search among liquor retailers in New Zealand moved from 48.2% to 42.9%, and its estimated monthly branded searches moved from 90.6K to 60.6K.
- Across the 11 months ending August 2026, The Trusts’ estimated Share of Search among liquor retailers in New Zealand moved from 0.26% to 0.28%, and its estimated monthly branded searches moved from 480 to 390.

## How did search popularity change for New Zealand liquor retailers in August 2026?

- Estimated monthly branded searches for Liquorland in New Zealand fell 33.1% over 11 measured months, from 90.6K to 60.6K in August 2026.
- Estimated monthly branded searches for The Trusts in New Zealand fell 18.8% over 11 measured months, from 480 to 390 in August 2026.

## Month by month

| Month | Liquorland estimated searches | Liquorland Share of Search | Liquorland rank | The Trusts estimated searches | The Trusts Share of Search | The Trusts rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.6K | 48.2% | 1 | 480 | 0.26% | 7 |
| Nov 2025 | 90.6K | 47.7% | 1 | 390 | 0.21% | 7 |
| Dec 2025 | 165K | 48.4% | 1 | 320 | 0.09% | 8 |
| Jan 2026 | 74.1K | 45.4% | 1 | 320 | 0.2% | 7 |
| Feb 2026 | 60.6K | 41% | 1 | 480 | 0.32% | 7 |
| Mar 2026 | 74.1K | 47.2% | 1 | 590 | 0.38% | 7 |
| Apr 2026 | 74.1K | 42.6% | 1 | 320 | 0.18% | 7 |
| May 2026 | 74.1K | 47.7% | 1 | 390 | 0.25% | 7 |
| Jun 2026 | 60.6K | 43.1% | 1 | 320 | 0.23% | 7 |
| Jul 2026 | 60.6K | 42.8% | 1 | 320 | 0.23% | 7 |
| Aug 2026 | 60.6K | 42.9% | 1 | 390 | 0.28% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Liquorland’s and The Trusts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Liquorland**: Measured on the search terms “Liquorland”, “liquorland beer”, “liquorland liquor store” and “liquorland wine”, summed into one figure.
- **The Trusts**: Measured on the search term “The Trusts”.

- [Liquorland profile](/demand/nz/brands/liquorland)
- [The Trusts profile](/demand/nz/brands/the-trusts)
- [All liquor retailers in New Zealand](/demand/nz/categories/nz-liquor-retailers): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Liquorland or The Trusts?

In August 2026, Liquorland had more branded searches than The Trusts among liquor retailers in New Zealand. Liquorland was estimated to have 60.6K branded searches compared to The Trusts’ 390, and held a 42.9% Share of Search versus The Trusts’ 0.28%.

## Cite this page

Brandwave. "Liquorland vs The Trusts: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/liquorland-vs-the-trusts

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/liquorland-vs-the-trusts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.